Business Planning for Cafe Paradiso and an Ice-cream Shop

Running head: BUSINESS PLANNING
Business Planning
Name of the university
Name of the student
Author Note

1BUSINESS PLANNING
Table of Contents
Assessment 1:.............................................................................................................................2
Part A:........................................................................................................................................2
1..............................................................................................................................................2
2..............................................................................................................................................3
Part B:.........................................................................................................................................5
1..................................................................................................................................................5
References:.................................................................................................................................7

2BUSINESS PLANNING
Assessment 1:
Part A:
1.
a. Vision statement states about the future prospect and plan related to a business. The chief
vision of the Cafe Paradiso is to become one of the preferred cafes for all customers, who
come to the Mountain Glen Shopping Centre. Their customers include shoppers and staff of
this shopping centre.
b. Mission statement clarifies a company’s business strategy and functions to operate their
business further. The main mission of this cafe is to give importance on needs and wants of
their customers to satisfy them by serving coffee with high quality, healthy meals and
excellent service.
c: Cafe Paradiso has some values and objectives related to their business. The chief value of
their business is to satisfy customer’s wants and needs by providing high quality of coffee.
Their next value is to provide healthy and delicious meals along with coffee to their
customers. Lastly, they try to provide excellent services to their customers. Those business
values further help this company to establish its brand name and customer loyalty stronger in
a competitive market.
The company also has some objectives for their business. Business objectives help a
company to fulfil its business goal practically. Firstly, they keep two old employees of this
company to maintain an uninterrupted customer relationship service during the changing
situation of ownership. Secondly, they always try to maintain existence price level by
controlling their cost structure even after changeover. Thirdly, they improve their business by