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BSB61015 : Advanced Diploma of Leadership and Management

   

Added on  2020-04-15

10 Pages2318 Words71 Views
Strategic Management and LeadershipBusiness Planning Student Name:Student Number:Module Code:Submission Date:

Part A: Written Questions and Answers1.Business Vision: Businesses formulate vision statements to show their aspirations for the future operations. Most importantly, the purpose of such visions is to help businesses set out view of their future to gain enthusiasm, commitment, and stretch their performance. In a case of the Cafe Paradiso, management seeks to ensure that the company becomes the most preference point for shopping among customers that live beyond Mountain Glen. Business mission: Businesses design different mission statements to show provide their stakeholders and employees a form of clarity regarding the overall purpose of the organization. This implies that leaders and managers draft mission statements to build an understanding and confidence concerning how the strategy relates to the overall purpose. After reading the case of the Cafe Paradiso, it is apparent that the company seeks to provide products and services that meet expectations of all customers in terms of their needs and wants. This spans from providing high quality coffee, delicious nutritious means, and excellent services. Furthermore, the companyseeks to differentiate itself from other cafes by producing fresh, light, and healthy meals that meets the tastes and needs of customers. In overall, the company mission is to target employees and employees that enjoy good coffee. Value and objectives: Business values involves the underlying principles designed to offer guidelines on how to achieve a strategy. While at the same time, businesses use objectives as statements of specific outcomes of what they seek to achieve. The Cafe Paradiso has managed to establish two key objectives; to maintain a market share through

the change of ownership and grow shares to 40%, and generate a net marginof 20%. However, the objectives fail to meet as aspects of specific, measurable, realistic, and time bound. 2.Key stakeholders in the businessBusinesses have stakeholders that affect operations of the business (Schneider & Sachs, 2017). The internal stakeholders include the staff, chef, business analysts, and managers in different departments (Brendan and Margret Elliot). While the external stakeholders include the community living in and out of Mountain Gen, the government, suppliers, and competitors. 3.Communication with the stakeholdersCommunication in business stakeholders is vital for growth of any business (Waterschoot & Van Den Bulte, 2011). Every leader has own strategies of communicating with stakeholders. As the owner of the Cafe Paradiso, I would schedule meetings with staff. The approach will help save time on operations. I would also use project summaryreports such as marketing or sales reports. I would sent out reports in a period of one week, one month, or few days following the implementation of a project (Riel & Fombrun, 2007). This will involve highlighting the top performingproducts and services and reassuring them about the situation. I would also send out newsletters or emails through the company intranet. 4.Market for the businessThe findings from the company SWOT analysis shows the situation of the market as well as the internal position of the company. Most importantly, the social pattern reveals that the area has continued to show an increasing population growth across customers of all ages. The area also

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