BMGT490 Business Policies & Strategic Management

Business Policies & Strategic Management.
BMGT490 Lamborghini Strategic Audit
Instructor: Dr. Hisham Al-Radhi
Done by:
1. Thoria Al-komim
2. Manal Sharhan
3. Rasha Atif
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Business Policies & Strategic Management.
BMGT490 Lamborghini Strategic Audit
Table of Contents
Background:.............................................................................................................5
Current Situation:...................................................................................................5
Current Performance:............................................................................................5
Strategic Posture:...................................................................................................6
Mission:.............................................................................................................6
Vision:...............................................................................................................6
Values:...............................................................................................................6
Objectives:.........................................................................................................7
Strategies:..........................................................................................................7
Strategic Managers..................................................................................................9
Board of Directors:................................................................................................9
Top Managers:.......................................................................................................9
External Environment:...........................................................................................9
Societal Environment:...........................................................................................9
Economic:..........................................................................................................9
Technology:.....................................................................................................10
Political–legal:.................................................................................................11
Sociocultural:...................................................................................................11
Task environment:...........................................................................................12
Internal Environment:..........................................................................................13
Corporate Structure:............................................................................................13
Corporate Culture:...............................................................................................15
Corporate Resources:...........................................................................................16
Analysis of Strategic Factors................................................................................18
Situation Analysis:...............................................................................................18
S. Strengths:.....................................................................................................18
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Business Policies & Strategic Management.
BMGT490 Lamborghini Strategic Audit
W. Weaknesses:...............................................................................................18
O. Opportunities:.............................................................................................18
T. Threats:........................................................................................................18
Review of Current Mission and Objectives:.......................................................19
Strategic Alternatives:...........................................................................................19
Strategic Recommendation:.................................................................................19
Implementation:....................................................................................................20
Evaluation and control:........................................................................................20
Tables:....................................................................................................................21
IFAS:...................................................................................................................21
EFAS:..................................................................................................................23
SFAS:..................................................................................................................25
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Business Policies & Strategic Management.
BMGT490 Lamborghini Strategic Audit
Background:
introduction
Lamborghini car is a company located in Italy（ Sant'Agata Bolognese) it is a sports car
manufacturers, Lamborghini was founded in 1963 by FeiLuJi Europe. but in 1980,It's went
bankruptcy.1998 years become part of AUDI, at present is owned by public Group (Volkswagen
Group) one of its brand. Lamborghini's mark is a head full of strength,bull going to attack,and
express the founder has bullfighting's personality
With 165 dealerships throughout the world, the company has seen global sales growth for the last
nine consecutive years, with 8,205 cars delivered in 2019. few-off build of only 63 units, the
company delivers unique new hybrid technologies, featuring the world-first application of a
supercapacitor for hybridization, new materials technology, and unsurpassed Lamborghini
performance.
Current Situation:
Current Performance:
Automobili Lamborghini continues its global growth and marks new historic highs: 8,205 cars
delivered in 2020.
In Fiscal Year 2020 (1 Jan – 31 Dec), Automobili Lamborghini S.p.A. continued its strong
global growth. With an increase of 43% from 5,750 to 8,205 cars delivered to customers around
the world, the Italian super sports car brand achieved sales growth for nine years in a row and set
another historic sales record
Lamborghini increases worldwide sales by 43% to 8,205 units
Global sales growth for nine consecutive years
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Business Policies & Strategic Management.
BMGT490 Lamborghini Strategic Audit
Strong sales performance for both super sports car model lines: V10 and V12
Super SUV continues high sales momentum: almost 5,000 Urus delivered to customers
Record sales performance across all regions: EMEA, America and Asia Pacific
USA confirms its position as largest single market
Strategic Posture:
Mission Statement: “To deliver the most desirable luxury super sports cars we aim to
uncompromising Quality up to the finest detail. Quality is a Core competence of Automobili
Lamborghini.”
We can see from the mission statement that quality has crucial importance for Lamborghini.
They choose it over everything and consider outstanding quality their biggest advantage.
Vision Statement: “Design and produce the most reliable, appealing, and innovative luxury super
sports cars worldwide, with the purpose of exceeding expectation of our customer.”
Lamborghini gives big importance to the preferences and expectations of its customers. It wants
to continuously improve itself and keep up impressing and cheering the customers.
Values :
" sensual " Evocative styling and performance .
"uncompromising " no expenses spared to meet high standards .
"Aggressive " Engineered to inspire fear in its rivals
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Business Policies & Strategic Management.
BMGT490 Lamborghini Strategic Audit
"challenging " Not for the faint hearted
"Extreme " pushing the limits in every aspect .
"Exclusive " Only for the most deserving , select few.
" Italian " Designed to inspire fear in its rivals.
Objectives:
The objectives of Lambergini include:
to strategically develop hybrid variants for all next-generation super sports car models.
presenting new models and initiatives within exclusive and personalized settings and events for
customers and media
to growth in the large economies around the world and due to its young and attractive product
portfolio
to growth in new dimensions of both unit sales and turnover in the medium term
embraces innovation to make life a more satisfying and thrilling experience for everyone.
to be more progressive and more sustainable.
Strategies:
Lamborghini Group Strategy:
1. Increase brand awareness
“We saw there was the potential for big growth in terms of global brand awareness of
Lamborghini,” Domenicali offers. “In new markets, our heritage has zero value. They don’t
know about Lamborghini. Success in new markets is with the younger generation, which is why
we must show that we are the coolest, the sportiest and the most dynamic brand.”
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