Business Process Mapping

Business process maping

Table of Contents
Introduction .....................................................................................................................................2
Part 2 Identification and justification ..............................................................................................3
Introduction to organization .......................................................................................................3
Identification of mission, strategy and target market. ................................................................3
Part 3 Process mapping ...................................................................................................................4
Identification and justification of two business processes. ........................................................4
Conclusion ......................................................................................................................................9
REFERENCES..............................................................................................................................10

Introduction
Hilton is well established brand all over the globe and their success largely depends on
their abilities to improve their effectiveness at a large scale. In this report we are going to prepare
vision mission and target market for their business. Use training and selection process to improve
their business.
Part 2 Identification and justification
Introduction to organization
Hilton is one of leading hotel all over the globe. Due to their quality services Hotel is
able to engage customers easily(Kannan, D., 2018) . Hilton have around 586 hotel all over the
world with 215,623 rooms. Providing their services around 85 countries. Hotel provide WiFi,
digital check in and mobile app to order food and book rooms according to guests requirement.
Identification of mission, strategy and target market.
Mission
Hilton mission is to become a leading hotel in hospitality industry and for that hotel need
to provide lifelong experience to their guests. To develop themselves at an leading level hotel
need to grab opportunities for their business. To attract more customers as compare to their
competitors improve their overall appearance in market.
Strategy
Hilton use growth strategy to achieve its objectives. To grow business hotel analyze their
competitors. Develop overall presence by marketing over social media because large number of
people are online nowadays. To Grow their business hotel need to prepare pricing strategy to
make their services affordable for customers. Growth of hotel largely depends on teamwork
between employees.
Target market
Target market help hotel Hilton to achieve their goals and objectives. Hilton target
market is professionals between age of 26 to 30 and high income level customers because they