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SWOT Analysis and PESTLE Analysis of Hotel Hilton

   

Added on  2020-10-05

1 Pages642 Words195 Views
BASIC MARKETING PLANMarketing planIt can be referred to as overall plan of a business. It includes the marketing strategies and policies used for meeting the organization’s set objectives and goals. Hotel Hilton popularly known for providing luxurious accommodations facilities with attractive interiors and best services and facilities. In the following marketing plan the marketing mix essentials used byhotel Hilton to achieve organization’s goals have been described. The SWOT analysis and PESTLE analysis of hotel Hilton have been explained, Also, Budget of marketing plan and different market strategies are been determined. The marketing plan is helpful in framing of required policies and plans for achieving growth and success of organization. A proper marketing plan is helpful in increasing productivity and efficiency of business.Coherent, evidence based marketing planExecutive summary- The following plan will describe the over viewof hotel Hilton along with its situational analysis of SWOT and PESTLE. It will also determine the market strategies that are STEP strategies. Furthermore, it will represent a budget of overall services and facilities offered by them.Company over view- Hotel Hilton is a luxurious based hotel providing the best accommodations facilities to their guests. They provide the best and friendly experience to their customers with attractive facilities.Situational analysis- Swot analysisStrength- The scope oforganisation is vast with thebest experience.Weakness- Deficiency inflexibility proves to be aweakness.Opportunities- They havean opportunity forInternational expansion.Threats- Key personnel arelost which are becomingthreats for business.Marketing plan of hotel Hilton to achieve objectivesBusiness ObjectiveMarketing Mix& StrategyTacticsMonitoring & EvaluationTo reduce employee turnoverProductOffering super room’s facility to their customers.Evaluation is done by giving continuous training to their staff members.To expand businessPriceGiving discounts during festive seasons.A regular check on working of company's plansthat whether they are workingaccording to strategy or not.To attract more number of customers.PlaceEstablishes their hotels near the airport.Analyses is done on endresults to know any differences present or not.Optimum utilisation of resources.PromotionProviding membership facility to consumers.Evaluation of financial statements on the basis of working of framed strategies and policies.Increase growth level.PeoplePeople working in it are well dressedin a uniform.Gain a larger share in market.Physical evidenceProviding attractive interiors for their customers.To provide ProcessCollaborations with Market strategies STP model- Market segmentation- This refers to identification of profitable customers in the market.Through proper research of market gainful customers are identified and their needs and choices are determined.Targeting strategy- It is related to target the audiences which are helpful in increasing the success of hotel Hilton. This will help in framing the promotional activities to attract targeted customers.Positioning strategy- It is referred to as ensuring of hotel in a profitable position for increasing success. In this, the strategies made for targeted audience is implemented. Its main focus is to provide luxurious experience to their guests. PESTLE analysisPoliticalHospitality industry is affected by terrorism and politicalturmoil.EconomicalThere are more movements of currency.SocialConsumers prefer more of travelling.TechnologicalRobotics and artificial intelligence is used more.LegalIn some countries ban is imposed on travel.EnvironmentalFor reducing impact of environment, initiatives have beentaken.Budget- Promotional activities2050Distribution cost980Stationary cost150HR cost3100Total6280
SWOT Analysis and PESTLE Analysis of Hotel Hilton_1

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