Business Plan Assignment
25 Pages6922 Words395 Views
Added on 2019-12-04
Business Plan Assignment
Added on 2019-12-04
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Business Proposal
TABLE OF CONTENTSBusiness Proposal.................................................................................................................................11. BUSINESS IDEA.............................................................................................................................51.1 Description of business idea and mission statement...................................................................51.2 Innovation and unique selling points..........................................................................................61.3 Competitive advantage...............................................................................................................71.4 Key transactional relationship, partners and stakeholders..........................................................71.5 Analysis of key issues using PESTEL........................................................................................82.1 Identification and description of customers, partners and stakeholders.....................................92.2 Analysis of customers' needs, wants, preferences and characteristics......................................102.3 Estimated number of customers and expected expenditure......................................................113. ANALYSIS OF COMPETITION AND MARKETING STRATEGIES........................................113.1 Strengths and weakness of competitors’ / competitor analysis.................................................11Figure 2: Competitor Analysis........................................................................................................123.2 Marketing strategies..................................................................................................................123.3 Marketing plan..........................................................................................................................143.4 Critical success factors of new venture....................................................................................144. REFERENCES...............................................................................................................................165. APPENDIX.....................................................................................................................................185.1. Estimate the number of customers and expenditure expected.................................................181. BUSINESS IDEA ............................................................................................................................51.1 Description of business idea and mission statement .....................................................................51.2 Innovation and unique selling points..............................................................................................61.3 Competitive advantage...................................................................................................................71.4 Key transactional relationship, partners and stakeholders .............................................................7.............................................................................................................................................................71.5 Analysis of key issues using PESTEL............................................................................................72.1 Identification and description of customers, partners and stakeholders.........................................82.2 Analysis of customers' needs, wants, preferences and characteristics............................................92.3 Estimated number of customers and expected expenditure..........................................................103. ANALYSIS OF COMPETITION AND MARKETING STRATEGIES .......................................103.1 Strengths and weakness of competitors’ / competitor analysis....................................................103.2 Marketing strategies .....................................................................................................................113.3 Marketing plan .............................................................................................................................123.4 Critical success factors of new venture .......................................................................................134. REFERENCES...............................................................................................................................145. APPENDIX.....................................................................................................................................165.1. Estimate the number of customers and expenditure expected.....................................................16
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