Business Proposal for Australian Organics Limited

Running head: BUSINESS PROPOSAL
BUSINESS PROPOSAL
Name of the Student:
Name of the University:
Author Note:

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BUSINESS PROPOSAL
2. Executive summary:
The business proposal shows that Australian Organics Limited should enter the Australian
market of organic products. The company should manufacture and market shower gel, soaps and
shampoo. The company should target both men and women as its target customers. The mission
of the company should be marketing organic products which would benefit the skin of the
consumers by removing germs and dirt as well as restoring moisture. The company should from
its very inception make strategies to deal with threats from new companies.

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BUSINESS PROPOSAL
Table of Contents
2. Executive summary:....................................................................................................................1
3. Background:.................................................................................................................................2
4. Mission:.......................................................................................................................................3
5. Product (service offering):...........................................................................................................3
6. Marketing analysis:......................................................................................................................4
a. Industry analysis:.........................................................................................................................4
Threat of new entrants:................................................................................................................4
Threat of substitutes:....................................................................................................................5
Bargaining powers of customers:................................................................................................5
Bargaining powers of suppliers:..................................................................................................6
Competitive rivalry:.....................................................................................................................6
b, Competition:................................................................................................................................7
7. Primary target market:.................................................................................................................7
8. Marketing:....................................................................................................................................7
a. Product:....................................................................................................................................7
b. Pricing:.....................................................................................................................................8
c. Distribution:.............................................................................................................................9
d. Promotion:.............................................................................................................................10
9. Financial plan:...........................................................................................................................10

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BUSINESS PROPOSAL
10. Critical risks:............................................................................................................................10
11. References:..............................................................................................................................11