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Business Proposal for Australian Organics Limited

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Added on  2023-04-21

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This business proposal suggests that Australian Organics Limited should enter the Australian market of organic products by manufacturing and marketing shower gel, soaps, and shampoo. The proposal includes an executive summary, background information, mission, product offering, marketing analysis, target market, and financial plan.

Business Proposal for Australian Organics Limited

   Added on 2023-04-21

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Running head: BUSINESS PROPOSAL
BUSINESS PROPOSAL
Name of the Student:
Name of the University:
Author Note:
Business Proposal for Australian Organics Limited_1
1
BUSINESS PROPOSAL
2. Executive summary:
The business proposal shows that Australian Organics Limited should enter the Australian
market of organic products. The company should manufacture and market shower gel, soaps and
shampoo. The company should target both men and women as its target customers. The mission
of the company should be marketing organic products which would benefit the skin of the
consumers by removing germs and dirt as well as restoring moisture. The company should from
its very inception make strategies to deal with threats from new companies.
Business Proposal for Australian Organics Limited_2
2
BUSINESS PROPOSAL
Table of Contents
2. Executive summary:....................................................................................................................1
3. Background:.................................................................................................................................2
4. Mission:.......................................................................................................................................3
5. Product (service offering):...........................................................................................................3
6. Marketing analysis:......................................................................................................................4
a. Industry analysis:.........................................................................................................................4
Threat of new entrants:................................................................................................................4
Threat of substitutes:....................................................................................................................5
Bargaining powers of customers:................................................................................................5
Bargaining powers of suppliers:..................................................................................................6
Competitive rivalry:.....................................................................................................................6
b, Competition:................................................................................................................................7
7. Primary target market:.................................................................................................................7
8. Marketing:....................................................................................................................................7
a. Product:....................................................................................................................................7
b. Pricing:.....................................................................................................................................8
c. Distribution:.............................................................................................................................9
d. Promotion:.............................................................................................................................10
9. Financial plan:...........................................................................................................................10
Business Proposal for Australian Organics Limited_3
3
BUSINESS PROPOSAL
10. Critical risks:............................................................................................................................10
11. References:..............................................................................................................................11
Business Proposal for Australian Organics Limited_4

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