Nature Care Products: Marketing Plan

Nature Care Products: Marketing Plan

Introduction
The current marketing plan is related to Nature Care productwhich is a skin care product best in
Brisbane Australia. The marketing plan is related to the Strategies and marketing activities which
the company will conduct in order to make sure that there is efficient growth in sales of the
products within the market and to achieve specific marketing objectives performance of the
marketing plan as established.
Background
Product
Nature care product is an organic eco-friendly skin care company with render a large range of
skin care products such as cleansing c cream, moisturizer multi-protection creams, facial scrub
and other.
Company
Nature care product company is aBrisbane best Australian company which operates in the
organic Skin Care industry.Thecompany started in 1996 and has established itself in the market
why it is going up its business in the Overseas as well (Fenget al. 2015).
Industry
Nature care Product Company operates in the beauty industry in which there are various skin
care product and skin care services rendering company which operate in both organic and
inorganic venture. Basically cosmetics are the major products which are rendered through this
market to their customers the market and the industry is highly competitive and is quite resistant
to the economic reservations. Females are more likely to become customer within this market
whereas men’s product is also served within this industry
Specific market

The company operate in the skin care product market in which skin care products and cosmetics
are the products which are rendered by the company to the customer. The company renderers
organic products which mean it belongs to the organic market as well in which only organic skin
care product company are direct competitor to the firm where other are indirect competitors. The
company will also operate in foreign market hence foreign market is also a market open to the
company’s product.
Describe customers
The customers which are likely to be buying skin care product belong from both genders but
Females are more likely to be higher in number. The market is mainly dominated by female
customer hence the target market within this market are the females which belong from the age
Group of 18-45.
Describe competitors
Jurlique and Botani are the major competitors of the firm in the Skincare industry.
SWOT and PEST analysis
Strength: The strength of the company is there high quality products, high brand value and the
process of developing products in the accordance of all types of skin.
Weakness: Its high pricing policy for the product, limits its affordability.
Opportunity: The opportunity to the company are growing in overseas business and to enter in
the men segment of skin care product (Mishra and Modi 2016).
Threats: The threats to the company are the availability of products which are cheap and
acceptable quality wise and the other threat are marketing of other reputed brands.
Political In the current scenario bills like Personal Care Product Safety Act has
tightened the approach of ensuring product safety and now the companies