The Jojoba Company Business Plan
Added on 2020-04-07
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Running head: MARKETING REPORT OF JOJOBA COMPANYMARKETING REPORT OF JOJOBA COMPANYName of the Student:Name of the University:Author’s Note:
1MARKETING REPORT OF JOJOBA COMPANYExecutive Summary- This report is about the Jojoba Company of Australia. Issue 1 introducesabout the Company, its marketing orientation and products, Issue 2 discusses about the 5C ofmarketing, Issue 3 discusses about the marketing intelligence and market research to gatherinformation about 5C, Issue 4 discusses about the market segment, target market, valueproposition and Issue 5 concludes with recommendation about the 4-7 Ps of marketing.
2MARKETING REPORT OF JOJOBA COMPANYContentsIssue 1..............................................................................................................................................3Introduction......................................................................................................................................3Discussion........................................................................................................................................4Issue 2..............................................................................................................................................4Issue 3..............................................................................................................................................6How the Jojoba Company can learn about customers, competitors and changes in the market..6Issue 4..........................................................................................................................................8The market segments which are available to the organization........................................................8Conclusion.......................................................................................................................................9Issue 5..............................................................................................................................................9Recommendation and Justification..............................................................................................9Issue-5............................................................................................................................................10Developing marketing tactics.....................................................................................................10A detailed marketing mix...........................................................................................................10Reference Lists..............................................................................................................................13
3MARKETING REPORT OF JOJOBA COMPANYIssue 1 IntroductionThe Jojoba Company was founded by Ian Turner and his daughter Vicki Engsall in theyear 2008.The products of the organization are manufactured from Jojoba plant which is grownin the family farm and has powerful revitalizing properties for the skin. The organization belongsto the beauty products industry that manufactures all products from natural ingredients of JojobaPlant. The value and mission of the organization is to provide customers a wide range of skincareproducts ranging from baby oil to blemish control to products for matured skin, and all theproducts have natural ingredients only. The value of the organization is to manufacture itsproducts with alignment to environmental sustainability. There are no chemicals added to thevarious ranges of skincare products, the products are not tested on animals and there is no animalderivates, petrochemicals or artificial fragrance added to the products. The marketing orientationof the organization is to cater to the needs of the customers through generation of marketintelligence, dissemination of market intelligence and responsiveness. The Jojoba Company usesmodern digital tools and data mining techniques to gather information of customers andcompetitors of the market. The tastes and preference of the customers are studied usingmarketing intelligence tools and the Jojoba Company responds to the feedbacks of the customersthrough digital platform like Company website, Facebook, Twitter etc, The products of JojobaCompany cater to the diverse skincare needs of a wide range of customers including babies,girls, women and men. The products of the Company are moisturizers, body lotion, anti-agingproducts for matured women and face cleansers for men. The role the brand has in theorganization’s marketing strategy is that the organization position’s itself as a brand which is
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