Business Proposal for Various Companies

Running head: BUSINESS PROPOSAL
Business Proposal
Name of Student
Name of University
Author note

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BUSINESS PROPOSAL
1. Chosen company: Ben’s Book Barn
For securing a wider consumer base and extending the brand value, the company will
need to implement modified tools and techniques that suits a divergent media environment.
Online marketing facility is an effective and convenient strategy for reaching out to diverse
communities across the world. Purchasers will be able to browse books online and avail
editions that may not be available in their local bookstores. The feedback forums and
customer service facility helps building trust and extends the marketing prospects of the
company. It is suitable within a divergent media environment since the internet is a global
forum where consumers from differing backgrounds and ethnicity can come together for
sharing their purchasing experience. The tool of media communication will be an effective
strategy for boosting up sales and getting in touch with international customers.
2. Customer centric application for Wanye Bank of Gotham
The industry can introduce an exclusive banking application (preferably android) for
customers of the company, so they can avail secondary benefits that are usually not offered
by other private banks. A customer centric application must aim for better understanding of
the customer, design experience, empower the frontline and encourage feedbacks that drive
continuous improvement. The application therefore, will be designed accordingly to
propagate direct contact between bankers and customers, the feedback page should be made
mandatory and there should be different bankers allotted with different expertise for
ensuring customer satisfaction. If the customers are able to get in touch with experts at any
odd hour, not only will it build up consumer loyalty but also enhance brand value of the
organization. The features of the application must include secured login, a viewable record
of transaction history and account balance, 24/7 service availability, instant notifications and

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BUSINESS PROPOSAL
receive alerts. These features will ensure appropriate functioning of business operation. For
verifying the viability of the features, the facility must collaborate with app experts who can
provide guidance for proper functioning of the application. Consulting software developers
would be a suitable option for programming the unique application. Concentrating focus on
consumer satisfaction will enable the organization to get into the good books of the
consumer base.
3. Recommendations for developing marketing communication
The objective of communication tools is to maximize the target audience, boost up sales
and provide a forum for customer feedback. An effective communication tool is vital for
a company launching a new product. The advent of new media along with new
technology have changed the methods of marketing communication and most companies
rely on digital media for launching and publicizing a new product. Extending public
relations and implementing direct marketing are two apt recommendations for this
purpose. The platforms for public relations include local and international publication,
holding seminars and distributing kits. These are operative strategies for reaching an
extended target audience and maximizing sales rate of a new product. Since customers
need quality assurance of a new product it will be tactful on the company’s behalf to
publicize the product by offering free samples and demonstrating product in public.
Direct marketing is ideal for a company launching a new product as it provides a proper
platform for customer feedback and offers personalized services for the consumers.
4. Solutions for cross-sector marketing communications of Unilever
Collaborations of sectors is a common profitable strategy employed by organizations for
extending sales, but maintaining healthy marketing communications is an important