Small Business Management and Equality Law

This assignment provides a thorough analysis of small business management, focusing on the launch of Embellish Unisex Parlour at Hertfordshire. It emphasizes the importance of equality law and diversity in the workplace, highlighting ethical dilemmas that may arise. The study includes primary and secondary research to gain in-depth knowledge, and concludes with a budget plan for the parlour. The assignment also explores proposals for analytical models and international arbitration tribunals related to business and human rights.

Business Proposal

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................5
TASK 3............................................................................................................................................6
TASK 4............................................................................................................................................7
TASK 5............................................................................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business proposal is an effective framework or document which is proposed to the client,
specifying their needs. Business proposal is a document which is designed to offer the products
and services to the end customers.
This study will highlight a business proposal plan, where a small business is setup with a
start budget of £20000. this study will include market research to effectively develop the
business. It will further highlight, ethical dilemma faced by the business which adversely affect
the operational efficiency of the business. Furthermore, this business proposal will highlight,
equality and diversity law while employing staff and the rights associated with employees. It will
also include, business assets, liabilities, gains and expenses.
TASK 1
Embellish Unisex parlour is a new and innovative beauty parlour who provide quality
and rich services to both men and women. The main focus of the Embellish Unisex parlour is to
focus on customer satisfaction by providing them with the best quality treatment, services and
product. They will have high range of professional, trained and skilled employees who will
provide the best services to the customers. Embellish Unisex parlour will focus on providing best
services and treatment to the clients.
Mission: “Uniquely positioned salon by consistently bringing new trends, styles and ides for
high quality salon experience.”
Vision: “To offer exceptionally outstanding services and products which enhances the physical
appearance of the customers.”
Motto: “The trend begins from Embellish Unisex parlour”.
Embellish Unisex parlour is a beauty industry which will offer offer services like hair
treatment, hair styling and cut, curling, straightening, weaving, waving, shampoo, conditioning,
colour, highlights, reconstructing, skin care, facials, massage, sculpted nails, pedicures,
manicures, polish, make up, threading, sun tanning, body waxing. Embellish Unisex parlour will
also offer skin treatment, body treatment, hair treatment, eyelash extension and spa treatment
(How to Start a Beauty Parlour – Business Plan Sample, 2018). They aim at offering customers
with glowing skin and treatment which will give customers a satisfactory results and outcomes.
Embellish Unisex parlour will be located in Hertfordshire, England near University of
Hertfordshire to attract large number of customers both men and women. Strategically setting up

business near a University will attract more customers of all age groups which will eventually
leads to higher operational efficiency, performance and productivity.
Embellish Unisex parlour will target customers of all demographics and age groups both
men and women to provide best quality services which enhance their beauty and boost up their
confidence with glamorous look and experience. Embellish Unisex parlour will target customers
to provide high quality services and treatment (Hair and Beauty Salon Business Plan, 2019).
Business model is an effective business structure which will help in attaining goals and
objectives of the company which will eventually leads to profit and growth of the business.
Embellish Unisex parlour will focus on delivering high quality professional customer services to
the customers. They will also give home services to the customers. They will focus on
maintaining customer relationship which will lead to higher customer base and long term
sustainability growth and development for Embellish Unisex parlour.
Embellish Unisex parlour will use professional products and treatment to deliver high
quality services and products to the customers with safety. They will focus on using natural
herbal products that is ammonia free and chemical fort effective results and outcomes for more
glamorous and confident look.
Embellish Unisex parlour will use standard their brand name to effectively promote their
business and create brand image and goodwill in the eyes of customers. This will help create
brand image in the eyes of customers which will lead to higher sustainability growth and success
of the business. They will promote their business through various digital platforms like
Facebook, Instagram, YouTube, LinkedIn, Twitter. They will also advertise their business by
advertising their brand through banners and hoardings.
Embellish Unisex parlour create an effective value for the business by effectively
bringing new and innovative products and services into the market. It will focus on diversifying
their products to new target markets which will eventually lead to higher customer base and also
leads to higher market share and profit margins. They will optimally utilize the resources of the
environment and will be customers centred to attract large customer base. They will also
maintain social responsibility and maintaining relationship with customers to effectively
maintain its customer base (Cronstedt, Thompson, and QC, 2016). They will also focus on hiring
efficient and productive professional staff which will deliver rich quality services to the
customers which leads to higher customer satisfaction and loyalty.

TASK 2
Primary research: Primary research will help Embellish Unisex parlour to conduct research and
get first hand and unique information which will help in gaining insight of the respondents. The
research will be conducted using questionnaire which will help gaining insight and viewpoints of
various respondents to collect research and gain effective information (Quinlan and et.al., 2019).
Questionnaire:
1. What is your gender?
 Male
 female
2. How often do you go to beauty salon?
 Once a week
 Once a year
 Every month
 I never go to beauty salon
3. what services do you usually take at beauty salon?
 Make- up
 Hair treatment
 Body waxing
 Relaxing treatment
4. What is the best thing you expect in beauty salon?
 New trendy services
 Effective technology
 Productive and trained professionals
5. How do you get attracted to new beauty salons?
 Interior
 Price
 Range of services Professional staff
Secondary research: Secondary research is in- depth analysis of the particular existing data
which helps in effectively analysing and filling gaps on the particular subject matter (Silverman,
2016). Use of magazines, books, internet, articles, logs, journals helps Embellish Unisex parlour

in identifying the current market pattern which eventually helps company to analyse the market
trend and gain innovative ideas for sustainable growth of the business (Glaser and Strauss, 2017).
Quantitative research: Quantitative research will be used measure the statistical and numerical
data with the helps of survey, polls, questionnaires, interviews, numerical collection, telephone
surveys is used by Embellish Unisex parlour to identify the current trends and cultural shifts of
customers. Use of SPSS tool helps in effectively determining the patterns of customers behaviour
which largely influence their attitude and trends. Analysis of statistical data helps in in- depth
analysis which leads to higher operational efficiency and attainment of organizational goals and
objectives (Research in the hair and beauty sector, 2019).
Qualitative research: Qualitative research helps in descriptive and in- depth analysis to identify
the needs of customers and examine what are the current market trends to remain competitive in
the market for higher growth and success. Qualitative research will be conducted through
experiments, observation, case study, grounded theory. This will help gaining insight and
effective recommendation from various sources which will lead to higher sustainability growth
and development of the business (Barkan, Bintliff and Whisner, 2015).
TASK 3
Embellish Unisex parlour has an opportunity to promote their business through a popular
website at a discounted rate. This is the major opportunity for the company to gain insight and
target customers which helps in higher customer base and market share. Embellish Unisex
parlour will be in great opportunity for the business to attract large number of customers. It's
going to be economic and will also focus on delivering the services at home. This do not add
much cost while promoting the brand which is beneficial for the company to gain mo0re
knowledge and fill the gaps effectively and efficiently. Collaboration with the website will
effectively increase the popularity of the company and will create great target audience for the
large number of people. This will leads to higher operational efficiency, performance and
productivity for Embellish Unisex parlour.
The major dilemma faced by Embellish Unisex parlour is that the company has been
accused of treating their employees badly. The company is also accused of discriminating,
harassment and bullying by the management. This website will have negative impact and adverse
effect on the brand image of the company. This will eventually demotivate the employees and
will lead to higher employee turnover rate.

Embellish Unisex parlour focus on creating an effective value for the business by
effectively bringing new and innovative products and services into the market. It will focus on
diversifying their products to new target markets. Another core value attached with Embellish
Unisex parlour is to optimally utilize the resources of the environment and will be customers
centric. They will also maintain social responsibility and build effective and strong relationship
with customers. The core value of the business is to hire efficient and productive professional
staff which will deliver rich quality services to the customers which leads to higher customer
satisfaction and loyalty (Klepac and Berg, 2019).
This dilemma can be effectively resolved by legalising and maintaining each law and
standards which focus on equality and non- discrimination against employees. This helps in
maintaining healthy and positive goodwill and brand image of the company. Application of this
website will help in promoting the business in the cost efficient manner which eventually helps
in reaching target customers and market.
TASK 4
Embellish Unisex parlour is a well grown company and will focus on employing two
staff members on a zero contract basis. Embellish Unisex parlour will comply and abide with
Equality and diversity law which helps company to make a healthy and positive work
environment (Malleson, 2018). They will focus on the fact that every individual in the company
is equal and have equal opportunity to diversify and expand the business. Compliance with this
law will give immense opportunity and growth to the business. Implementation of this law will
help in effectively abiding and also leads to lower staff turnover, absenteeism and disciplinary
issues. Equality and Diversity law helps Embellish Unisex parlour in better understanding the
needs of diverse customers which leads to higher customer satisfaction and loyalty
(UNDERSTANDING EQUALITY AND DIVERSITY IN THE WORKPLACE, 2015). No
discrimination and biased behaviour is accepted which leads to higher growth and development
of the business. Tackling unconscious bias helps in higher operational efficiency of the business.
Equal opportunities, appreciation and valuing and understanding each staff members gives best
operational and personal results which eventually leads to higher employee retention and
productivity and growth for Embellish Unisex parlour. Each employee of the organization must
be treated fairly with respect and must be given higher opportunities for success. Equal pay and

remuneration must be given to each employees which effectively leads to higher operational
efficiency and productivity for Embellish Unisex parlour.
The employees of the organization will have several rights like equality, respect,
freedom, free from discrimination, no harassment and bullying, health and safety work
environment (Lindgren, 2016).
TASK 5
Partic
ulars
Initial
invest
ment
Janua
ry
Febru
ary March April May June July
Augus
t
Septe
mber
Octob
er
product
and
Service
s Facial Facial Facial Facial Facial Facial Facial Facial Facial Facial
Numbe
r of
custom
ers 2450 2573 2701 2836 2978 3127 3283 3447 3620 3801
Averag
e
selling
price 18.5 18.5 18.5 18.5 18.5 18.5 18.5 18.5 18.5 18.5
Total
revenu
e from
bevera
ges 45325 47591 49971 52469 55093 57847 60740 63777 66966 70314
product
and
Service
Body
Massa
ge
Body
Massa
ge
Body
Massa
ge
Body
Massa
ge
Body
Massa
ge
Body
Massa
ge
Body
Massa
ge
Body
Massa
ge
Body
Massa
ge
Body
Massa
ge

s
Numbe
r of
buyers 4300 4429 4562 4699 4840 4985 5134 5288 5447 5611
Averag
e
selling
price 15 15 15 15 15 15 15 15 15 15
Total
revenu
e from
Snacks 64500 66435 68428 70481 72595 74773 77016 79327 81707 84158
Total
revenu
e
(Inflo
w) 109825 114026 118399 122950 127688 132621 137756 143104 148672 154472
Operati
ng
expens
es
Salarie
s 4500 4500 4500 4500 4500 4500 4500 4500 4500 4500
Adverti
sement 275 275 275 275 275 275 275 275 275 275
Machin
eries 1000 0 0 0 800 0 0 200 0 0 200
Furnitu
re 1700 0 150 0 0 0 350 0 0 80 0
Equip 950 0 0 350 0 300 0 0 0 0 400

ments
Supplie
r
commi
ssion 200 0 250 0 0 80 0 0 350 0
Total
operati
ng
expens
es
(Outfl
ow) 3650 4975 4925 5375 5575 5075 5205 4975 4775 5205 5375
Net
cash
flow -3650 104850 109101 113024 117375 122613 127416 132781 138329 143467 149097
Capital
invest
ment 20000
Openi
ng
balanc
e of
cash 20000 16350 121200 230301 343325 460700 583313 710729 843510 981839
112530
6
Closin
g
balanc
e of
cash 16350 121200 230301 343325 460700 583313 710729 843510 981839
112530
6
127440
3
Break-
even

analysi
s
Selling
price 33.5
Fixed
cost 57300
Variabl
e cost 24.5
BEP=
Fixed
cost/
Selling
price -
variabl
e cost
6366.6
666666
667
CONCLUSION
From the above study it has been summarized that, a small business is set up and
summarize all business operations and models by effectively launching Embellish Unisex
parlour at Hertfordshire which target customers of all age groups. This study also focus on their
core values and do research using both primary and secondary research to gain in- depth
knowledge on the particular subject matter. Further it also concludes ethical dilemma and by
keeping in mind the core values business is effectively promoted to the set target. Furthermore,
Embellish Unisex parlour comply with equity and diversity law and develop budget plan.

REFERENCES
Books and journals
Barkan, S.M., Bintliff, B. and Whisner, M., 2015. Fundamentals of legal research.
Cronstedt, C., Thompson, R.C. and QC, G.R., 2016. A proposal for an international arbitration
tribunal on business and human rights. HARV. INT. LJ. 57. p.66.
Glaser, B.G. and Strauss, A.L., 2017. Discovery of grounded theory: Strategies for qualitative
research.
Klepac, G. and Berg, K.L., 2019. Proposal of analytical model for business problems solving in
big data environment. In Web Services: Concepts, Methodologies, Tools, and
Applications(pp. 618-638). IGI Global.
Lindgren, J., 2016. Measuring diversity: Law faculties in 1997 and 2013. Harv. JL & Pub.
Pol'y.39. p.89. Routledge.
Malleson, K., 2018. Equality Law and the Protected Characteristics. The Modern Law
Review. 81(4). pp.598-621.
Quinlan, C and et.al., 2019. Business research methods. South Western Cengage.
Silverman, D. ed., 2016. Qualitative research. Sage.
Online
Hair and Beauty Salon Business Plan. 2019. [ONLINE]. Available
through:<https://www.bplans.com/hair_and_beauty_salon_business_plan/
executive_summary_fc.php>
How to Start a Beauty Parlour – Business Plan Sample. 2018. [ONLINE]. Available
through:<https://makeinbusiness.com/beauty-parlour-business/>
Research in the hair and beauty sector. 2019. [ONLINE]. Available
through:<https://qualifications.vtct.org.uk/finder/unitpdf/UV30452.pdf>
UNDERSTANDING EQUALITY AND DIVERSITY IN THE WORKPLACE. 2015.[ONLINE].
Available through:<https://marshallelearning.com/blog/understanding-equality-and-
diversity-in-the-workplace/>