Business Management: Market Analysis and Competitors Analysis

Running head: BUSINESS MANAGEMENT
BUSINESS MANAGEMENT
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Table of Contents
Executive Summary...................................................................................................................3
Business Overview.....................................................................................................................4
Hairdressing and Beauty Market............................................................................................4
Market Positioning.................................................................................................................4
Market Competition...............................................................................................................5
Uniqueness of Star unisex salon............................................................................................6
Market Analysis.........................................................................................................................6
Competitors Analysis.............................................................................................................8
Marketing Plan...........................................................................................................................9
Product Description................................................................................................................9
Pricing Strategy....................................................................................................................11
Sales and Distribution..........................................................................................................13
Advertising and promotion..................................................................................................15
Management Plan.....................................................................................................................17
Ownership............................................................................................................................17
Structure and Roles..............................................................................................................18
Operation Plan..........................................................................................................................19
Work Flow...........................................................................................................................19
Suppliers...............................................................................................................................20
Staffing.................................................................................................................................20

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Financial Plan...........................................................................................................................20
Conclusion................................................................................................................................20
References................................................................................................................................22
Appendices...............................................................................................................................23

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Executive Summary
Star Unisex hair Salon is basically the full service hair and beauty salon where the
main aim of the company is to provide the high end customer satisfaction in terms of
providing excellent services along with the quality products which must also have the
excellent ambience within the salon. Star Unisex hair salon actually concentrates on
providing excellent services and products in order to enhance the physical and mental
appearance of the clients. In order to finance the hair salon some of the significant strategies
in that case is required. The main motto of the company is to provide hard work and
dedication in that case. In order to enhance the reputation of the company it is needed to
make the clients of the company satisfied and the same time it is also needed to give
information about the new updates or offers about the company to the clients. Star Unisex
hair Salon is aiming to be one of the top most salon in UK and trying to give a tough
competition to the other firms in the industry.

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Business Overview
Hairdressing and Beauty Market
Based on the industry report which is actually obtained from the market, it can be said
that the hair and beauty salon industry in UK actually provides the high labour intensive. As
per the survey report it is found that 39.45 of the industry revenues took place in the year
2018-2019. The industry and opportunities in the industry is that the growth has been steady
which actually consists of quite an intense pricing pressure at various level of competitions.
There are also competition in terms of the promotional advantages which actually takes place
within the operating sphere. The industry of the beauty segment actually is in rising demand
for the purpose of the anti-ageing treatments (Myers, 2019).
The strategy, which must be adopted by the Star unisex salon, is based on the certain
factors which are the location, environment, convenience and reputation. The business must
be located in the metro city where it will be able to attract the potential customers in order to
enhance the overall business efficiency of the firm. The ambience of the salon must be great
which will further make the customers much more satisfied and further it will automatically
create a possibility to enhance the sales of the business. In order to understand that the
customers are happy it is further needed to get a feedback from the customers in order to
understand that taste and preferences of the customers so that Star unisex salon can make the
necessary changes in that case.
Market Positioning
It is important for the company to maintain uniqueness in terms of providing
services to the clients of Star unisex hair salon (Bell, Bryman & Harley, 2018). If the
company adopts the approach of booking the online appointments system through an
application which must be developed by the system engineer the Star unisex hair salon will
able to create a different image in that case. The customers must be opportunity to book their
seats for the treatment in the salon or rather must be have the choice of selecting the type of
treatments which they want to receive. The company on the other hand must maintain the
profile of the customers so that the can provide the regular update on the offers based on the
style of treatment. It is have to constant touch with the customers in order to further enhance

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the relationship along with any kind of significant upgrade which the company ultimately
needs.
In terms of marketing the company must take some of the significant strategies which
is advertising through the online websites which will be much cost effective specially in the
social media which is actually followed by most of the customers like the Facebook, twitter,
YouTube, Instagram and many more (Noe et al., 2017). The techniques and uniqueness will
be further reflected in the YouTube which is considered as the effective tool in that case. This
is considered as the effective marketing strategy which must be adopted by the Star unisex
hair salon along with the offers of the company. The market positioning strategy of the
company plays a significant role in enhancing the overall business prospects of the company.
The aim of the company is actually related to provide the excellent service by the maintaining
the quality of the services. Based on the market positioning the business prospects of the
company actually forecasted along with the sales and type of financing the company must opt
for are reflected in the overall performance of the business.
Market Competition
In the beauty and hair salon industry is much more concentrated as there are the top
most beauty salon in UK. There are some of the examples of the top most unisex salon in UK
which are the Glasglow NAF, Cardiff- Goji hair salon, Surrey – Jill Zander are some of the
top most unisex hair salon in the region of UK which is also listed in the British vogue
magazines. For a startup like Star unisex hair salon it will quite be tough to compete with top
most UK salon. In this case the company must adopt some of the significant strategy in terms
of marketing and effective service will further enhance the reputation of the business in that
case.
In order to tackle the competitors, it is actually needed by the company to understand
the weakness along with the strengths of the competitors. This will help Star unisex hair salon
to improvise some of the new strategies in order to compete with the other the business of the
same category. The online way of getting in touch with the customers is an effective way to
get in touch with the customers in an easy manner (Storey, 2016). At the very beginning of
the startup of the company it is quite significant for the company to provide a free service
including the haircuts, spa and other services. This will quite be an opportunity for the salon
to show the effectiveness and uniqueness in their treatment and the specialty which is
involved in it and further it will reflect in the upcoming sales of the company. If Star unisex