Apple INC Research Paper 2022

Running head: APPLE INC
APPLE INC
Name of the Student:
Name of the University:
Author Note:

APPLE INC1
Introduction:
The aim of this paper is to discuss the strategic plan of the global technology giant
Apple Inc. This paper will be discussing the current state of the selected organisation, analyse
SWOT, create business model canvas of the company so that the future state can be
predicted. It will also analyse the stakeholders involved in this future change process and
create a risk register for the transition.
Current state of the selected organisation:
Apple Inc. is an American multinational technology company that has its headquarter
in California. This company designs and develops the computer software and sells the
computer online service, consumer electronics and software. This company is considered to
be one of the four the companies along with Google, Facebook and Amazon. Currently, the
company has gained the revenue of 265.595 billion USD, the operating income is 70.898
billion USD, net income 59.531 billion USD, total assets 365.725 billion USD and total
equity is 107.147 billion USD. Currently the company has more than 130000 employees
working in different parts of the world. The company has strategized to focus on the quality
of the products and services that has made Apple to perform outstanding in the IT business of
the world. It has however faced problems in the current competitive business after the
intervention of Android operating system but through exclusive products and service Apple
has won the heart of their customers.
SWOT analysis:
Strengths Weaknesses
 Top quality technology
 Huge brand recognition
 Sustainability initiatives
 Low investment in marketing and
promotion
 Lack of competition

APPLE INC2
 Efficient research
 Global icon (Khan, Alam & Alam,
2015)
 Incompatibility with the other
software
Opportunities Threats
 Consistent increasing popularity
 Qualified employees
 Smart wearables
 Increased of artificial intelligence
 Expansive distribution networks
 Increasing competition
 Low market penetration
 Lawsuits against
 High price of products
Business Model Canvas:
Key Partners
 Manufactur
ers
 Apple store
developers
 The
technology
suppliers
 Phone
companies
 Content
creators
 Publishers
Key Activities
 Software
developme
nt
 Controllin
g quality
 Manufact
ure
 Designing
Value
Propositio
n

Thinki
ng
differe
nt
 Smoot
h
design
 Usabili
ty
 Brand
and
status
Customer
Relationships
 Knowledge
sales
 Customer
support
 Self
service
Custome
r
Segments
 Mass
mark
et
Key Resources
 Design
culture
Channels
 Apple.c
om
 Apple
Stores
 Third
party
retailer
s
Cost Structure
 Cost driven
 Economics of scale
Revenue Streams
 Product sales
 Media and licensing
 Subscription revenue