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Woolworths- Business Report

   

Added on  2020-03-16

32 Pages3278 Words72 Views
RUNNING HEAD: BUSINESS REPORT 1BUSINESS REPORTStudent NameInstitute Name

BUSINESS REPORT 2ContentsTable of Figures.........................................................................................................................3Introduction to Woolworths.......................................................................................................4Social media channels used by Woolworths..............................................................................4How each channel discussed above are being used by the business........................................10Additional social media channels that can be used..................................................................11Social Media Analysis Tool – Use and Test............................................................................12Recommendation......................................................................................................................23Reference..................................................................................................................................26

BUSINESS REPORT 3Table of FiguresFigure 1: Starting Buffer for signup.........................................................................................12Figure 2: Account creation for Buffer......................................................................................13Figure 3: Welcome page after account creation.......................................................................13Figure 4Dashboard of Buffer with no social media account connected yet............................14Figure 5: Team Management Page in the Buffer dashboard....................................................14Figure 6: Overview of organisation in the Buffer dashboard with teams................................15Figure 7: Social Media accounts list page................................................................................15Figure 8: Start of connection with social media account, with list of accounts supportd by Buffer.......................................................................................................................................16Figure 9: Creation of a test twitter account for Buffer.............................................................16Figure 10: Selecting a username for the Twitter account........................................................17Figure 11: Welcome page of twitter.........................................................................................17Figure 12: Interest selection in twitter.....................................................................................18Figure 13: Buffer authorization for twitter...............................................................................18Figure 14: Authorization confirmation for twitter...................................................................19Figure 15: Account addition success on Buffer for the test twitter account............................19Figure 16: Details of test twitter account created with option to assign a team member........20Figure 17: Dashboard with the twitter account overview........................................................20Figure 18: Recent post overview in Buffer..............................................................................21Figure 19: Analystics overview in Buffer for the twittter account..........................................21Figure 20: Influencers list in Buffer.........................................................................................22Figure 21: Posts list with future posts for the twitter account..................................................22Figure 22: Tweet drafts for the twitter account........................................................................23Figure 23: Inbox for the twitter account in Buffer...................................................................23

BUSINESS REPORT 4Introduction to WoolworthsThe report will discuss in detail about the company Woolworths which is considered as one of the biggest supermarket chain existing in Australia and comes under Woolworths Limited. The company was established back in 1924 with the first store being opened in Sydney. The opening line of the advertisement claimed that every city needs the company and therefore everybody was looking for a handy kind of space where all the good things become cheap. As discussed, the company is one of the biggest chain of supermarket in Australia and as timeis moving towards virtual world, the company has also understood the importance and has been a socially active member in this space. i1Social media are being one of the fastest developing industries in the world. The statement is used a lot in the market since the popularity is increasing day by day, but with estimated rise of 25% yearly growth in next fiveyears, it is for sure be the right time to initiate the investment process in social media if it is not done already. This is also very crucial for different companies and a traditional company like Woolworths is also making an active effort to be more on social media and interact with the customers through more and more mediums. 1Arli, D., & Dietrich, T. (2017). Can Social Media Campaigns Backfire? Exploring Consumers' Attitudes and Word-of-Mouth Toward Four Social Media Campaigns and Its Implications on Consumer-Campaign Identification.Journal of Promotion Management, 1-17.

BUSINESS REPORT 5Social media channels used by Woolworths The retail powerhouse of Australia is strongly represented by Woolworths since it is one of the most popular medium to interact with people. It is the largest retailers in term of revenue in Australia and the brand is clearly has become more and more impressive with time to reachmore and more consumers. The dependency on social media has also increased over a period.The company has recorded revenue of over sixty billion dollars in the year 2014 and it is also called as the second only mining organization where the company was declared as both largest retailer as well as supermarket. 2iiThe company is spread all over Australia with 872 stores in various parts of the country which makes it a huge part of people lives with one store within 10km range. The ecommerce footprint by the company has been impressive so far and the company is thoroughly enjoying the sales of approx. or above one billion sales in online space and it is constantly rising with time. Based on per capita income based on far ahead with many online based retailers on international space. The company is further reinvesting more and more profit in digital space and the brand further has launched as a new online shop with a huge photo buttons which was clearly designed for mobile sake. WebsiteBefore understanding it social media presence on social media it is important to understand about the website for number of clues related to social media and associated strategy adopted by the company. The website of the company is bright as well as quite colourful which is designed to grab the attention of people. In addition, the company also provides a lot of 2Davis, R. (2014).Social media branding for small business: The 5–sources model. Business Expert Press.

BUSINESS REPORT 6information that helps the consumers to feel more comfortable in shopping on many online portals. There is one more interesting characteristics that the company has put the Facebook like button on the main page of the website that too on the top. 3iiiThis like button was also very popular some time back however, it has further fallen out of number of favour in the recent time. The main reason for the same can be that the Facebook is very approachable for brands that are low now that most are no longer developing a following strategy for it on Facebook. On top of that, there are number of another social media network as well highlighted on the website. What is more interesting is that the website is completely missing the social icon which is a widespread practice on many other Australian web pages. iv43Feigin, L. M. (2016).The effects of protests and boycotts on a brand and its reputation: a case study on Woolworths and boycott, divestment and sanctions (BDS)(Doctoral dissertation, The IIE).4Meyer, S. M. (2014).Social media and corporate brands: a study of how the top 10 corporate brands in South Africa utilise social media content to strengthen their brand(Doctoral dissertation, Stellenbosch: Stellenbosch University).

BUSINESS REPORT 7FacebookThe strongest presence of the company is one Facebook since it is one of the largest medium available in the current time. The company has more than eight lakh followers with six percent of the country’s 14m users on Facebook which make the company a very popular presence on this network. It is also in line and within the reach of Macy’s in USA or Tesco inUK. Like many other Australian based retailers that can be analysed, Facebook becomes the home base for the brand. 5The company updates the page on daily basis and post the picture of the food along with exclusive offers and self-help or DIY videos and information based status are also shared by the company. The company is also very active community work which is also mentioned on the page. Most of the content or material shared here are very typical by nature however, the company’s engagement with the customer is very impressive 5Highfield, T. (2017).Social media and everyday politics. John Wiley & Sons.

BUSINESS REPORT 8by nature. There are most of the post that have hundred or even thousands of likes and a lot ofshares. Some of the current mostly is accomplished by paying for the overall reach but what is unique is number of comments on the posts and get that is achieved from the fans. While analysing the shares and the pages gets different comment or a post after a fixed period in a day and many of them is going complimentary. 6 The company is further clearly being doing something or the other. 6Hobson, R. (2017).The integration of influencer marketing into social media strategies(Doctoral dissertation, University of Cape Town).

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