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Lube Mobile Business Report

   

Added on  2021-06-17

11 Pages1775 Words23 Views
Running head: BUSINESS REPORT ON “THE LUBE MOBILE”Business Report on "The Lube Mobile"Name of the University:Name of the Student:Authors Note:

1BUSINESS REPORT ON “THE LUBE MOBILE”Table of ContentsIntroduction..........................................................................................................................2Problem identification.........................................................................................................2Generated benefits...............................................................................................................3Proposed business model canvas.........................................................................................4Feasibility evaluation...........................................................................................................7Conclusion...........................................................................................................................7References............................................................................................................................8

2BUSINESS REPORT ON “THE LUBE MOBILE”IntroductionAfter the emergence of the automobile an overall business opportunities have beendeveloped within the automobile sector as well as mobile auto repair business (Carayannis,Sindakis & Walter, 2015). The objective of this paper is to conduct an evaluation of a new ideaalong with developing a new business model canvas for a new automobile company in Australia.The Lube Mobile Company is selected in this paper that is established in the year 2015 as amobile application that offers online mechanical services. Feasibility analysis of this newmechanic business will also be carried out for evaluating critical success factor of theorganization. Problem identificationThe Australian auto repair industry is observed to be an open sector which has decreasedmarket share level concentration within the industry. Even though a large number of automobilecompanies operate within the industry, revenue is also distributed between several auto garagesas well as mobile auto repair businesses (Gudiksen, 2015). It is gathered that there is absence ofauto company or repair shop which is responsible for more the 10% revenue generated by thecompany. Due to this reason, the mobile mechanic businesses as well as small auto repair shopsare accountable for a great percentage of successful businesses within the auto repair servicesindustry. In such situation, the new businesses on the “The Lube Mobile” is deemed to beimplemented for the cause that it is likely to attain high growth within Australian automobileservice industry (Heikkilä, Bouwman, Heikkilä, Solaimani & Janssen, 2016). Another cause forwhich the proposed business model canvas of this automobile company is considered being

3BUSINESS REPORT ON “THE LUBE MOBILE”suitable is because the businesses and the consumers have indicated increased demand formobile auto repair services. Another cause for which the new business approach is required within the auto repairindustry is that as increased per capita disposable income as well as corporate profit facilitatesthe consumers in choosing suitable maintenance and auto repair services (Naggar, 2015). This isconsidered in comparison to “do-it-yourself” auto repair services. Increasing levels of disposableincome are estimated to develop significantly which supports the consumers to spend a highamount on maintenance and repair of its automobiles. It is deemed to be vital for identifyingmechanics, automobile engineers and technicians those do not attain enough finance in order torent a shop for business in mobile auto repair garage. Another aspects that is found is regardingthe fact that the auto mechanic personnel are roam on the highways with their mechanic toolboxin the search of vans, cars and trucks those are remained broken down (Rask, 2014). Forsurviving within the competitive business surrounding as mobile repair and MaintenanceCompany requires an increased technical knowledge this know-how is required in the area ofoffering standard auto repairs as well as with maintenance jobs that focuses on sustaining properchange for developing repair and servicing charges. Generated benefitsThe Lube Mobile Company took into consideration the demands of customer along withmarket within which it has its business operations through providing exceptional value-addedservices (Ryu, Seo & Cho, 2016). The auto repair organization has considered providingexceptional advantage to its consumers through introducing its mobile auto mechanic sustenance,services as well as repair garage by means of offering introductory letters with brochures to

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