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Business Report Proposal Assignment Solved

   

Added on  2020-12-31

9 Pages2425 Words166 Views
Business ReportProposal
Business Report Proposal Assignment Solved_1
1. Report title: " The potential effects of marketing segmentation on sales performance in the beverageindustry. A study on Starbucks Coffee”.
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2. Business Context: In modern business world, it is being analysed that marketing plays a crucial role for everysingle company as this will have positive impact on all the companies which are providestheir services in beverage industry. Here, it is being found that companies that areperforming their business in beverage sector faces several issues which is linked withchanges among taste of customers, policies and so on. Application of concept of marketsegmentation directly aid a business firm in raising sales performance level. Mainly, it is acustomers oriented philosophy through which company can easily produce quality productsto satisfy customers needs as per their requirements. This may lead to improve profit marginof an all the organisations whom are effectively used the different perspectives of marketsegmentation. Furthermore, increasing population of the world may diverse the buying requirements of thecustomers. Thus, it is important for the company to effectively serve all the elements inmarket place. Mainly, marketing segmentation consider as a process of subdividing themarket into sub set of customers which may help them in increasing overall sale of thecompany at market place. By using marketing segmentation, business can easily evaluatedifferent segment need of the consumers that may contribute in fulfilling the same inappropriate way. For example, if company produce innovative products than they have tosegment their customers on the basis of their needs. This will directly contribute inenhancing overall sales at market place and at the same time also capture larger market shareform its rivals. Starbucks was introduced for the first time in 1971 by Jerry Baldwin, Zev Siegi and GordonBowker and it is performing in all over the world and consists with 28,218 locations where itis performing tasks.Apart from this, market segmentation could be considered as an indivisible or an effectivetool while practising marketing at today's business world. Here, it is being found that asbreakdown of whole market on the basis of different factors and determinants whichprovides an opportunity to understand the needs of customers. Marketing conception could
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