Advantages and Disadvantages of Social Media for Organizational Performance

Running Head: BUSINESS RESEARCH
BUSINESS RESEARCH

BUSINESS RESEARCH 2
Table of Contents
Introduction..............................................................................................2
Research title........................................................................................2
Research Methodology............................................................................4
Introduction............................................................................................4
Research philosophy.............................................................................5
Research approach...............................................................................5
Research design...................................................................................5
Research strategy.................................................................................6
Data collection method..........................................................................6
Sampling method..................................................................................7
Data analysis.........................................................................................8
Potential outcome..................................................................................8
Conclusion.............................................................................................8
References.............................................................................................10

BUSINESS RESEARCH 3
Introduction
Research title
The research topic of this research is to examine the advantages as well
as disadvantages of social media.
Introduction
In the current period, the use social media is increased positively
influenced to overall development of nation. It is identified as the
technique delivering the wide are of effective information that supporting
to making individual connections. However, the wide area of perception
stated that there are still some weaknesses by practicing social media.
In addition, negative use of wrong use of social media could negatively
impact on the organizational performance. It is illustrated that social
media could enable to share the perception and views of the person on
the online websites (Bakshy, et al., 2012).
On the website the individual would share their negative experience
which affects the huge number of people in minimum time period which
could negatively impact organizational performance. It is effective for
government to use some effective tools to improve practices of
economic development. Further, social media is an internet tool that is
practiced by considering tablets, computers, smartphones, and laptops
that aids an individual in staying and interacts with other individuals. It
could support to share knowledge, ideas, and data by considering social
media sources (Borgatti, et al., 2018).
Moreover, social media is primary concern in the current era that
negatively impacts the communication between executives, workforces,
and job candidates. Social media is highly accountable for the company
to promote its reputation. It could affect the behavior of other people in
least time and cost. The social media could make boundary to increase
the productivity the growth of the business. The social media facilitates

BUSINESS RESEARCH 4
communication among different workforces despite its different gender,
age, and demographic locations. It enables communication at faster
pace among workforces in the company as well as supports in
developing team groups in the company (Koster, 2012).
With the support of social media, workforces could converse with even in
different working hours. It could be imperative in getting positive result in
the favor of research matters. The social media could support to build
the relationship as well as create networks that could impact on its
career. It simply connects to the firm to bring several favorable results. It
can also be illustrated that social media supports developing a positive
buzz towards the company (Paniagua & Sapena, 2014).
If workforces are inspired to share favorable posts towards the company
well as motivate them to imply the social media to share favorable posts
towards making a favorable company. It is examined that workforces like
their working place then brand could be imperative making the positive
reputation of the organization among huge number of people. The social
media could distract the positive as well as negative impact on the
organization. The social media is a tool that enables to influence huge
number of person to effectively communicating with others
(Ramanathan, et al., 2017).
It could also shift person from one task to another task that is
disadvantage for the organization because it negatively impacts the
productivity of the organization. In times, it could affect organizational
performance. The lower concentrate, as well as low productivity
outcomes, is increased that affected the overall production cost. It could
also improve product and service quality (Hertlein and Ancheta, 2014).
The workforces are poorly treated in the working place that tends to
select the social media source to complain toward their co-workers as
well as managers out of stress. Moreover, it illustrated that comments