Business Research: Sample Assignment (pdf)

Running head: BUSINESS RESEARCH
Research Proposal on Advantages and Disadvantages of using Social Media in Business
Name of the student
Name of the university
Author Note:

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Table of Contents
Introduction......................................................................................................................................5
Project Objective.............................................................................................................................5
Project Scope...................................................................................................................................5
Literature Review............................................................................................................................6
Social Media................................................................................................................................6
Importance of Social Media in Business.....................................................................................6
Advantages of Social Media in Business.....................................................................................7
Disadvantages of Social Media in Business................................................................................8
Research Questions/Hypothesis.......................................................................................................8
Primary Questions.......................................................................................................................9
Secondary Questions...................................................................................................................9
Research Design and Methodology.................................................................................................9
Research Philosophy and Justification......................................................................................10
Research Approach and Justification.........................................................................................10
Qualitative Research......................................................................................................................10
Research Design........................................................................................................................10
Reliability and Validity..............................................................................................................11
Sampling....................................................................................................................................11

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Sample Size...............................................................................................................................12
Data Collection Method.............................................................................................................12
Variables Specification..............................................................................................................12
Quantitative Research....................................................................................................................12
Research Design........................................................................................................................12
Research Instrument..................................................................................................................13
Quantitative Data Analysis Process...........................................................................................13
Sampling and Sample Size........................................................................................................13
Interviewing and Questionnaire Design....................................................................................13
Reliability and Validity of Data.................................................................................................13
Justification for the Selection of Qualitative data......................................................................14
Justification for Selecting Qualitative research Procedure........................................................14
Research Limitations.....................................................................................................................14
Time Schedule...............................................................................................................................14
Table 1- Time Schedule Table of the Research.........................................................................16
Figure 1: Gantt chart..................................................................................................................16
Conclusion.....................................................................................................................................17
Reference List................................................................................................................................18
Appendix........................................................................................................................................20
Appendix 1.................................................................................................................................20

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Appendix 2.................................................................................................................................21

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Introduction
The growth of social media in the world has been a revolution in all aspects and in all
sectors of life. The business organizations have not been an exception and they have established
themselves in the social world to stay connected with the users. Social media platforms like Face
book and Twitter are the most common applications that are used by the business organizations
(Paniagua & Sapena, 2014). The mentioned applications have been a real force for the
transformation of the operations of the modern business organizations. The business
organizations nowadays are more interested in directing their customers to their social media
pages rather than their websites. The research will deal with the various elements, concepts and
theories about the use of social media in conducting business. The proposal has provided all the
details about the objectives, scope, methods to be used and the time limit of completing the full
research. This will be important for the proper formulation of the main research.
Project Objective
The main objective of the following research will be to evaluate the different advantages
as well as the disadvantages of using social media by the business organizations. The research
will highlight on the different concepts and different theories of social media along with the
different issues that cripples the business of the management as a result about the usage of social
media in business (Patten, 2016). The report will also focus on the different social media
platforms that the business organization uses to be at the very best of business organizations.
Project Scope
The choice of the research topic is one of the best in nature as because it will deal with
one of the most recent trend of business. Furthermore the topic has great credentials because of

6BUSINESS RESEARCH
its complex nature. The usage of social media in the business has been not researched in vast
means within the recent times. The challenges and the advantages along with the impacts of the
use of social media in business has been an important factor for the growth of the business in the
modern marketing world (Patten, 2016). The use of the qualitative and quantitative research
methods will be an additional chance for the research to increase its scope further.
Literature Review
Social Media
The popularity of social media has enabled a vast range of global population totally
familiar with it. As mentioned earlier the business organizations are making them accustomed to
the use of social media with every passing day. The implementation of different social media
tools in the business allows the organizations to have a proper amount of savings, improving
customer satisfaction process, targeting the customers in a better and efficient way and also help
in the creation of online review for the consumer satisfaction. The revolution in the world of
social media hassled to the immense improvement in social media (Aral Dellarocas & Godes,
2013).
Importance of Social Media in Business
The huge improvement in the social media and the involvement of a huge group of
population in the social media is a welcome change for the business organizations as they have
accepted the new trend and established themselves in different applications of social media. The
dynamic efficiency and the speed of access and communication of the social media applications
has been one of the most important reasons behind the involvement of the business organizations
with the social media (Aral Dellarocas & Godes, 2013). The business organizations have the