Advantages and Disadvantages of Social Media in Business Report

Advantages and Disadvantages of Social Media in Business
Report

Contents
Introduction......................................................................................................................................1
Project Objective.............................................................................................................................1
Project Scope...................................................................................................................................1
Literature Review............................................................................................................................1
Justification......................................................................................................................................2
Research Questions/Hypothesis.......................................................................................................3
Research Design & Methodology....................................................................................................3
Qualitative Research....................................................................................................................3
Quantitative Research..................................................................................................................3
Sample Size.....................................................................................................................................4
Sampling..........................................................................................................................................4
Variable............................................................................................................................................4
Data Collection................................................................................................................................4
Data Analysis...................................................................................................................................5
Reliability & Validity......................................................................................................................5
Research Limitation.........................................................................................................................5
Conclusion.......................................................................................................................................5
Time Plan.........................................................................................................................................5
References........................................................................................................................................5
Appendix..........................................................................................................................................5

Introduction
The assessment is based on properly focusing over the advantages of social media with handling
business operations. The major problems of the social media is about the negative effects of
business operations where computer-based technologies help in allowing the individuals from
anywhere. The internet-based factors help in facilitating the user ease of electronic
communication like the photos, videos and the personal communication (Niedermeier, Wang &
Zhang, 2016). The users are often seen to be engaging in the social media features over the
applications set for the web-based factors. The report is about the competitive analytical
framework where the sentimental benchmarks are for gleaning organizational specific marketing
intelligence. The development is to amplify the marketing intelligence for finding the actionable
areas where the organizations are seen to be lagging and leading to improve the experience of
customers.
Project Objective
The objective of the project is to understand about social media advantage where the business
context is about improving the brand promotions with increased customers base. The analysis is
about the disadvantage for social media in business with understanding the social media
competitive analytical framework with company specific marketing intelligence. The viewing
and setting opinions of individual on social media with data to understand the market patterns
and understand the social media in business with the benefits of usage.
Project Scope
The scope of the project is based on enabling the readers to learn about the usage about the
products and the services. They are important for handling the market base and the profitability
as a whole. The rapid emerging advancement with the instant technology and communication
can help the internet users to spend time on different social sites for gathering the quick
information. The features enable the readers to properly view about the social media utilization
with leveraging the promotion of products and the qualification generally leads to a wider source
of revenue.