BUSINESS RESEARCH.

BUSINESS RESEARCH
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Literature review
Rahim and Jam’an (2018) stated that employee motivation plays a significant role in
influencing the performance of the organizations. The employees are motivated through the
approach of the leaders, the rewards and recognition programs and transparency of the processes.
In this relation, Al-Musadieq et al. (2018) opined that the leaders directly influence employee
motivation through steady links of communication and treatments that are met out to the
workforce. The improved communication between the management and the employees does not
only motivates the workforce but also resolves the issues that are faced by the same while
operating in the respective job positions. The resolution of the issues develops a relation of
mutual trust and confidence among the workforce and the management which influence the
loyalty and motivating of the employees. On the other hand, Siahaan (2017) opined that the
increased communication among the management and the workforce empowers transparency in
the process designs which encourages the increased involvement of the employees in the
different processes. Therefore, the leadership approach that is initiated by the management
personnel of an organization greatly influence motivation among the employees.
Ramdhani, Ramdhani and Ainissyifa (2017) stated that the reward and recognition
processes that are implemented by the organizations motivated the employees for better
performance. In this relation, the rewards that are provided by the organizations in the financial
form encourages the maximized engagement of the employees. On the other hand, recognition
provides psychological satisfaction to the employees while increasing their trust and
commitment towards the ventures. In a survey it has been found that more than 67% of the
employees resign from their respective job positions for the reason of lack of loyalty enforced
through absence of recognition programs (Hanaysha and Tahir 2016). Huang et al. (2016) stated
that the introduction of fair recognition programs by the organizations enables the management
in inducing friendly competition among the employees which again contributes to the
organizational performance. Therefore, it might be stated that the retention of the employees’
morale, commitment and loyalty towards the organization enables a venture in maximizing the
performance of the same while sustenance in competitive business environments.

The modifications in the organizational operations are reflected through the increased
commitment, mutual trust and satisfaction of the employees while operating on their respective
job positions. Therefore, Siengthai and Pila-Ngarm (2016) noted that the modernized
organizations conduct staff surveys with the purpose of understanding the different issues that
are faced by the employees in their respective jobs and mitigate the same while adhering to their
psycho- social needs. Hanaysha and Tahir (2016) stated that organizational performance is
relatively hooked on the collaborative functioning of the employees and the minimized staff
turnover rates. The staff turnovers brings in inconsistencies to the organizational operations. On
the other hand, the HR best practices not only empowers the employees at work but also
motivates the same to undertake the operations as per the sustenance based needs of the venture.
In this relation, Siahaan (2017) detailed that the specific management based operations and the
organizational culture critically contributes to the factors relating to employee motivation.
The improved engagement of the employees in the different processes are based on the
level of satiety while serving their individual job roles. In this relation, Afsar, Badir and Kiani
(2016) opined that the application of Maslow’s Hierarchy of needs enables an organization in
identifying the needs of the employees while motivating the same. The improved rate of
employee motivation enables an organization in maximizing the engagement of the workforce in
the different processes while influencing change readiness among the same. Employee
engagement in the different processes enables an organization in ensuring the productivity off
the same. On the other hand, the employee centric strategies that are framed by the organizations
enables the same in retaining the trust and confidence of the customers. Therefore, in this
connection, the increased rate of organizational performance is strictly reliant on the employee
motivation while being engaged in the different operations.

Research Methodology
In order to proceed with the research method, it is important that we are aware of the two
primary methods in research methodology and see which one is more suited in addressing the
research questions of this study. As mentioned before, following are the Research Question
 What are the factors that influence the rate of employee motivation?
 What are the factors that influence organizational performance?
 How is organizational performance related to employee motivation?
 What are the recommended activities for improving employee motivation and thereby the
organizational performance?
Motivation is the backbone to enhanced employee performance. There was a time when
employees were not treated as the valuable asset and it was only the consumers who were
considered to be the vital stakeholder. With time, the management and the business owners have
realized that no production can take place unless the employees are happy and it is through
motivated and energetic set of employees that the company can grow and become a brand with
enduring impression in the minds of people.
Research methodology is the method that is used in finding out the answers to the research
questions.
There are quantitative and qualitative methods. It is on the research team or the single researcher,
whichever is applicable, to choose the required method. The suitability of the research method
will depend on the topic, area of research and the research questions. There is also exploratory
research method and this method is used in topics where the problem has not been explicitly and
has an improved final research design.
Research Design and Research Strategy
This method was chosen to be the best method because it would help in having the viewpoint to
a phenomenon and ask question from the participants through whom a new viewpoint will be