E-commerce Trends and Consumer Behavior

This assignment delves into the booming world of e-commerce, analyzing its revenue growth, market share compared to traditional retail, and key factors driving consumer purchasing decisions online. It examines trends like mobile shopping and time pressure's influence on browsing behavior, and explores how trust, gender, and data security concerns shape online shopping intentions.

ONLINE SHOPPING AND THE HIGH
STREET

Table of Contents
INTRODUCTION...........................................................................................................................1
Articulate a question. .................................................................................................................1
Literature review.........................................................................................................................1
Interrogate Data...........................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
Appendix........................................................................................................................................10

INTRODUCTION
Technological trends are the most trendy and innovative feature to promote the business
growth. Present research based on online shopping and the high street. It is the measure topic
these days many of the offline business moves to the online platform. Generally it is all about the
new current trend in the market. This report will explain about the new technologies trends of
new technologies.
Articulate a question.
The main question of this research is that effectiveness of online technologies.
Furthermore, online shopping trends reduce the market of High street. Online technologies gives
higher profit to the organisation. It gives new opportunities and market growth to the business
organisation. Apart from that this technological trends reduce the costing of the customers so
that they prefer online shopping rather than offline. Many of the business of UK shift towards
online business. Customers does not want to go offline stores and get their product and services
that's why they prefer online shopping. It reduces the time cost and much effective. Apart from
this online shopping gives various facilities A52590and exciting offers through which they can
attract customers. Online marketing is the new version of traditional marketing. Due to which
most of the business shift their business into online platform. It gives new opportunity and ideas.
Online technologies give new business opportunities through which company expand their
business in future times. Apart from this, customer wants new creative and innovative services
through which they can get their products easily. It provides flexibility and reliability to the
buyers. Besides, online platform get reduce the taxes of the firm. Online business helps to grab
high level of customers and profit revenue for the company.
Literature review
As per the topic online trends more preferable than offline trends. According to the online
shopping trends is the most popular and effective terms to enhance the market revenue(Bilgihan
and Bujisic, 2015). As per the view of kingfisher company their chief warns of store closure over
online firms. It gets tax advantage to the companies. In recent times' kingfisher face the issue
regarding business rates and profit revenue. Apart from this kingfisher face heavy expensive
from their unwanted stores. For that they need to pay heavy tax rates(Blázquez, 2014). If the
company reduce their number of stores they will get to pay less amount to the government.
According to that 25% fewer stores would be 25% less tax. Online retailers get high much
1

advantage of their lower cost as compare to the offline competitors(Chakraborty, et.al 2016). At
the present scenario online trends are the most effective and profitable market. This increase the
role of online technologies. Besides, many of the offline retailers face challenges and issues of
online trend because their market would get low in future times(Chen, et.al, 2015). Online
businesses reduce the importance of High streets shops. According to the consumer, online
trends are always preferable to the buyers. This reduce the time cost of buyers and give higher
level of flexibility(Hadi Kiapour, Han, Lazebnik, Berg and Berg, 2015). Many of the people
prefer online shopping because they provide various types of variety and choices to select best
one. Furthermore, new trends also provide competitive prices so that customers can easily
determine the alternate prices and select best one(Holmes, Byrne and Rowley, 2013). On the
other side John Lewis lunch new services that is collect+scheme in which customer can easily
collect items from online portal(Liu, et.al, 2017). Online technologies give various flexible
services to customers, so that they cannot go anywhere for purchasing every thing come
automatically. Many of the business expand their business at online platform. It makes shopping
easier. Customer only need to “click and collect”. It increases the economy growth and profit
revenue of online companies. Online shopping influence customer purchasing power. It also
enhances the company profit revenue. Furthermore, online trends reduce the interferences of
middlemen(Suel and Polak, 2017). Digital technologies has increase the role of online business,
there are many strategies and technologies of digital marketing through companies promote their
products online through social media sites, Facebook, Instagram, my space. It gives many more
opportunity and growth for future perspective. Online shopping trends has been reduced the
share of offline stores, it increases the role of offline retailers, from that issue retailers have
problem with online shopping. But according to the research offline stores needs to adopt digital
technologies to increase sales revenue. Due to rapid changes in global market advantages of
online shopping is it gives new business expansion and customer reach, quick purchasing and
payment facilities, convenience of online shopping, it also reduces the time and efforts of the
buyers and give wide variety of range. Furthermore, online shopping gives exciting prices and
discounts on the product and services. Moreover, customer can easily get any information
regarding product and services through internet. Besides, buyers can purchase any brand of
product through online(Vialard, Ingleby and Ring, 2017 ). With the helps of online market John
Lewis's rose their sales margin to 44%. Hence, they give 24 hours services to their customers. It
2

gives less pressure to the customers and easy transaction of payment. Customer will not
pressurise to purchase particular product and services. Online shopping also save the time of
customers for selection. They can make their purchase decision at any time anywhere. It gives
more informations and give comparison data on the basis of given information. This enables
customers to select product on the basis of comparison with different product and services. It
expands the role of online sector and reduce the importance of offline stores. Many big and small
companies expand their services through online activities. Apart from that customer also track
their product and services through online tracking system. Online system saves the additional
costing and expensive(Holmes, Byrne and Rowley, 2013). Offline stores are not as much
effective than online companies. These factors suggest other companies to make their move
towards online sector. Many of the small scale industries earn good amount of money through
online market. On the other side few of the customer prefer to purchase through offline stores to
check the durability and feasibility of product and services. Online shopping involves risk factors
in terms of reliability, apart offline stores give security of services that it is not fake, and it may
be long-lasting. Overall, online shopping has involved both pros and cons. But recent trend
would suggest companies to adopt online business to maintain the market stability in future
times. According to the Saul Klein chief executive of Skype said that digital market is the third
biggest competitors of other businesses many American companies like Amazon and google
have walked in UK Media. They also enhance their business into accommodation as well as
financial sectors. Klein has mission to transform boardroom that digital market will grow 12%
economy in 2016(Chen, et.al, 2015).
Interrogate Data.
Online Sales of US in 2012-2014
3

Interpretation: on the basis of given data it has been shown that, many of the industries has
adopted the online business to enhance the growth opportunity. According to the graph, from
2012 to 2014 online selling has been increases of the company. Like computer & consumer
electronics has increase their sales in US was increased from year 2012 to 2014. After the online
shopping toys hobby also increased in US. Apart from that furniture and home furnishing
companies also get their sales after online trends. Bit gives new ways of working and profit. In
united state most of the people suggest online shopping rather than wasting on time from offline
trends. Individuals wants quick results which includes less time cost. Most of the people of US
would prefer online shopping it provides flexibility in shopping, many of the US start-up based
on online platform because this involves higher profit revenue and growth. Apart from that food
and beverages company has less growth in online platform because customers would prefer fresh
and healthy products to secure the health. In this sector has less growth in online market.
Individual think that online products are not that much fresh and safe for the health. That's why
4
Illustration 1: US total sales revenue
Source: (US E-Commerce Sales as Percent of Retail Sales.2017)

they would prefer to go to the shop and purchase. According the graph except food and
beverages most of the sector would prefer online trading to earn profit revenue and maintain the
future sustainability.
Amazon Revenue from past three years.
Interpretation: On the basis of Amazon graph it was concluded that its revenue has been
increased from past few years from 200 billion to 2000 billion. Amazon is the leading online
shopping company in the world. It deals with various products and services. It also provides the
best quality of services and delivery mode. On the other amazon have big branded image in the
online market. A Million of the customer purchase online products through online. It has been
increased from 2006 and now they earn higher level of profit revenue. The one speciality of
Amazon is they provide within 24 hour services to attract the number of customers. It helps to
enhance the market image and trust in between many customers. Apart from that amazon deals
5
Illustration 2: revenue growth
source: (Projected Annual Sales Growth.2017)

with clothing, electronic appliances, books and other alliances. It makes customer satisfied and
happy. According to the graph they getting higher profit in coming years as well. Amazon and
wall mart both the companies are the leading brand in online sector these are the idol companies
for their small firms. Amazon company earn profit through attract customers by given many
several opportunities and flexibility to buyers. It makes future competitive and suggest that
online market is more fruitful as compare to offline market. Apart from that amazon is an
American electronic e-commerce company which gives their product and services across the
world. It makes market competitive and effective.
Factors influence Online shopping
Interpretation: According to the present graph that these factors influence online shopping. Free
shipping is the first and most likely feature of online shopping. It gives higher level ODF
satisfaction to buyers. On the other side within 66% people like 24 delivery service, the main
purpose of online shopping is to get product fast and quick. This attracts most of the customers
towards online shopping. Apart from that most of the company provide easy online returns like
Amazon can give advantage to customers that if they get wrong products company may
exchange their product within short time. This feature increases the faith and trust between
customers and help to maintain long term relationship. Besides, according to the graph it shown
6
Illustration 3: factors influence online shopping
Source: (What makes customers more likely to buy online.2017)

that people would prefer online shopping because they have different variety of products and
services. It attracts customer attraction. Online shopping gives you much time to select product
and services. Online shopping gives more flexibility to customers and maintain healthy relation
with the customers. Amazon is leading brand among many other online companies. It also
provides some more benefits and flexibility to customers like online coupons, seasonable
discounts, buy one get one free. These new exciting offers attract customers towards the online
shopping.
CONCLUSION
From the above report it was concluded that the importance of online shopping is very
trendy and attractive on the basis of different authors gives their point of view regarding online
shopping is preferable or not. Furthermore, it was concluded that online trend affects the profit of
offline retailers. It decreased the growth of High streets retailers. Major population would prefer
online trends rather than offline trends. It also concluded the positive and negative impacts of
online shopping, overall, online companies grab the attraction of customers by give them the best
services or products. Most of the Companies in UK based on online market and earn higher
profit. Furthermore, companies needs to expand their business online to grab business
opportunities and earn future profit. Online market give more future growth as compare to the
offline market. Present report gives many statistical data of Kingfisher and Amazon company
which is two leading brands. Apart from that kingfisher wants to close their unwanted store and
expand their business into online level.
7

REFERENCES
Books and Journals
Bilgihan, A. and Bujisic, M., 2015. The effect of website features in online relationship
marketing: A case of online hotel booking. Electronic Commerce Research and
Applications. 14(4). pp.222-232.
Blázquez, M., 2014. Fashion shopping in multichannel retail: The role of technology in
enhancing the customer experience. International Journal of Electronic Commerce. 18(4). pp.97-
116.
Chakraborty, R., et.al 2016. Online shopping intention in the context of data breach in
online retail stores: An examination of older and younger adults. Decision Support Systems. 83.
pp.47-56.
Chen, Y., et.al, 2015. The joint moderating role of trust propensity and gender on
consumers’ online shopping behavior. Computers in Human Behavior. 43. pp.272-283.
Hadi Kiapour, M., Han, X., Lazebnik, S., Berg, A.C. and Berg, T.L., 2015. Where to buy
it: Matching street clothing photos in online shops. In Proceedings of the IEEE International
Conference on Computer Vision (pp. 3343-3351).
Holmes, A., Byrne, A. and Rowley, J., 2013. Mobile shopping behaviour: insights into
attitudes, shopping process involvement and location. International Journal of Retail &
Distribution Management, 42(1), pp.25-39.
Liu, C. W., et.al, 2017. What consumers see when time is running out: Consumers’
browsing behaviors on online shopping websites when under time pressure. Computers in
Human Behavior. 70. pp.391-397.
Suel, E. and Polak, J.W., 2017. Development of joint models for channel, store, and travel
mode choice: Grocery shopping in London. Transportation Research Part A: Policy and
Practice. 99. pp.147-162.
Vialard, A., Ingleby, T. and Ring, P., 2017. Fight for Frontage: A Shopping Mall On a
High Street.
Online:
8

Projected Annual Sales Growth.2017 Available through:
<https://www.fool.com/knowledge-center/how-to-calculate-projected-annual-sales-
growth.aspx>.
US E-Commerce Sales as Percent of Retail Sales.2017 Available through:
<https://ycharts.com/indicators/ecommerce_sales_as_percent_retail_sales>.
What makes customers more likely to buy online.2017 Available through:
<https://www.marketingsherpa.com/article/chart/what-makes-customers-want-to-buy#>.
9

Appendix
10