Digital Landscape: Changing the Market and Expanding Business Globally

Digital Landscape

Table of Contents
Introduction .....................................................................................................................................4
Growth in online shopping and its extinctions of typical high street store. ...............................4
Various models and which of them is most sustainable.............................................................5
Omni channel retailing ...............................................................................................................6
Online travel services popular on internet and websites free travel information. ......................7
Advantages and disadvantages of digital products.....................................................................8
Conclusion ......................................................................................................................................9
References .......................................................................................................................................9

Introduction
Digital landscape is changing the market to buy and sell differentiated product or services.
Digital landscape plays important role in marketing, selling and increasing profit as it helps in
product awareness. Digital landscape has the clear inclusion of social media platform to market
the product. Digital landscape helps in launching new product and its awareness. Everyone uses
internet these days so it is easy to sell product through digital landscape. Digital landscape plays
vital role in business as it expands business globally. Business can have customers in all over the
world as it will help in attract new customers towards the product or services. Digital marketing
has rapidly increased sale and business growth by brand positioning so that business can have
loyal and long-term customers. In this competitive market advertising and digital marketing are
strong tool to attract customers. Digital landscape has provided so many opportunities to the
business.
Growth in online shopping and its extinctions of typical high street store.
Shopping is necessary for each and every person in the world. People like to go for online
as well as offline shopping. But due to increase in online stores it helps customers to save their
time. Due to increase in online shopping people no need to leave their houses for shopping they
can order online (Gilliland, 2018). Increase in use of online stores effects overall growth of high
street shops. Due to use of innovation and new technologies helps in use of online stores are
increasing day by day. Due to digitalization business of street shops are decreasing large number
of products and services and variety of functions are available over the internet as Customers get
choices to choose the product according to their requirement. Due to increase in use of
smartphones as well as internet helps them to develop their business at large scale. For shopping
online customers no need to go out and buy products they can sit comfortably at their home and
buy products according to their requirement. Due to increase in online stores the engagement of
customers with high street shops is decreasing day by day. Digitalization effects overall working
of local shops. Business increasing their working at large scale with significant level Shift from
offline to online helps business to expand at large scale. Online shopping effects the overall
growth of offline and high street stores but somewhere they are not able replace offline stores
people still like to go for coffee shops, book stores but effects market of clothing products.