Business Research Assignment: Online Shopping
Added on 2020-06-06
12 Pages2749 Words43 Views
ONLINE SHOPPING AND THE HIGHSTREET
Table of ContentsINTRODUCTION...........................................................................................................................1Articulate a question. .................................................................................................................1Literature review.........................................................................................................................1Interrogate Data...........................................................................................................................3CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8Appendix........................................................................................................................................10
INTRODUCTIONTechnological trends are the most trendy and innovative feature to promote the businessgrowth. Present research based on online shopping and the high street. It is the measure topicthese days many of the offline business moves to the online platform. Generally it is all about thenew current trend in the market. This report will explain about the new technologies trends ofnew technologies. Articulate a question. The main question of this research is that effectiveness of online technologies.Furthermore, online shopping trends reduce the market of High street. Online technologies giveshigher profit to the organisation. It gives new opportunities and market growth to the businessorganisation. Apart from that this technological trends reduce the costing of the customers sothat they prefer online shopping rather than offline. Many of the business of UK shift towardsonline business. Customers does not want to go offline stores and get their product and servicesthat's why they prefer online shopping. It reduces the time cost and much effective. Apart fromthis online shopping gives various facilities A52590and exciting offers through which they canattract customers. Online marketing is the new version of traditional marketing. Due to whichmost of the business shift their business into online platform. It gives new opportunity and ideas.Online technologies give new business opportunities through which company expand theirbusiness in future times. Apart from this, customer wants new creative and innovative servicesthrough which they can get their products easily. It provides flexibility and reliability to thebuyers. Besides, online platform get reduce the taxes of the firm. Online business helps to grabhigh level of customers and profit revenue for the company. Literature reviewAs per the topic online trends more preferable than offline trends. According to the onlineshopping trends is the most popular and effective terms to enhance the market revenue(Bilgihanand Bujisic, 2015). As per the view of kingfisher company their chief warns of store closure overonline firms. It gets tax advantage to the companies. In recent times' kingfisher face the issueregarding business rates and profit revenue. Apart from this kingfisher face heavy expensivefrom their unwanted stores. For that they need to pay heavy tax rates(Blázquez, 2014). If thecompany reduce their number of stores they will get to pay less amount to the government.According to that 25% fewer stores would be 25% less tax. Online retailers get high much1
advantage of their lower cost as compare to the offline competitors(Chakraborty, et.al 2016). Atthe present scenario online trends are the most effective and profitable market. This increase therole of online technologies. Besides, many of the offline retailers face challenges and issues ofonline trend because their market would get low in future times(Chen, et.al, 2015). Onlinebusinesses reduce the importance of High streets shops. According to the consumer, onlinetrends are always preferable to the buyers. This reduce the time cost of buyers and give higherlevel of flexibility(Hadi Kiapour, Han, Lazebnik, Berg and Berg, 2015). Many of the peopleprefer online shopping because they provide various types of variety and choices to select bestone. Furthermore, new trends also provide competitive prices so that customers can easilydetermine the alternate prices and select best one(Holmes, Byrne and Rowley, 2013). On theother side John Lewis lunch new services that is collect+scheme in which customer can easilycollect items from online portal(Liu, et.al, 2017). Online technologies give various flexibleservices to customers, so that they cannot go anywhere for purchasing every thing comeautomatically. Many of the business expand their business at online platform. It makes shoppingeasier. Customer only need to “click and collect”. It increases the economy growth and profitrevenue of online companies. Online shopping influence customer purchasing power. It alsoenhances the company profit revenue. Furthermore, online trends reduce the interferences ofmiddlemen(Suel and Polak, 2017). Digital technologies has increase the role of online business,there are many strategies and technologies of digital marketing through companies promote theirproducts online through social media sites, Facebook, Instagram, my space. It gives many moreopportunity and growth for future perspective. Online shopping trends has been reduced theshare of offline stores, it increases the role of offline retailers, from that issue retailers haveproblem with online shopping. But according to the research offline stores needs to adopt digitaltechnologies to increase sales revenue. Due to rapid changes in global market advantages ofonline shopping is it gives new business expansion and customer reach, quick purchasing andpayment facilities, convenience of online shopping, it also reduces the time and efforts of thebuyers and give wide variety of range. Furthermore, online shopping gives exciting prices anddiscounts on the product and services. Moreover, customer can easily get any informationregarding product and services through internet. Besides, buyers can purchase any brand ofproduct through online(Vialard, Ingleby and Ring, 2017 ). With the helps of online market JohnLewis's rose their sales margin to 44%. Hence, they give 24 hours services to their customers. It2
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