Social Networks and Business Advantages/Disadvantages

This assignment explores the advantages and disadvantages of utilizing social networks in a business context. Through research and analysis, the student delves into various aspects of social media marketing, including its impact on brand promotion, customer engagement, and overall business growth. The assignment also examines potential challenges and risks associated with social media usage for businesses. It provides valuable insights into effective strategies for leveraging social media to achieve business objectives.

RUNNING HEAD: BUSINESS RESEARCH
Business Research
Advantages and Disadvantages of Using Social Networks in Business

Advantages and Disadvantages of Using Social Networks in Business 1
Table of Contents
Assignment 3: Reflective Writing..............................................................................................2
References..................................................................................................................................6

Advantages and Disadvantages of Using Social Networks in Business 2
Assignment 3: Reflective Writing
I have executed this research program on the topic “Advantages and disadvantages of using
social networks in business”. During the execution process of the research program, I have
developed knowledge of the concept of social networks and the increasing importance of
social networks for business. I have collected data for this research from different sources
which have enhanced my knowledge. This research has covered various advantages and
disadvantages of social networks in business. This learning will help me in making decisions
regarding the use of social networks for the promotion of the products or services of the
business and performing the marketing functions of the business. I have learned the manner
in which research programs are executed and different aspects involved in the research
program. Data presented in this research is of great value as this collected data has enhanced
my knowledge as well as contributed towards taking better decisions while taking decisions
regarding the use of social networks for business (Nirmala, 2013).
This learning gained during the execution of this research program has helped me complete
the research program and course in a better manner by contributing to my knowledge. I will
apply this knowledge gained while executing this research program in future for making
better decisions. Social networks are being used by the businesses for enhancing the
performance and overcoming various challenges faced due to changing the business
environment (Siricharoen, 2012). Data collected in this research will help me in for
performing the roles and responsibilities in a future career. There are different situations
which may be faced during future career and decisions need to be taken in an effective
manner for the attainment of the objectives.
I will use this knowledge gained for taking better decisions as well as helping others in a
future career. Different challenges can affect my future career which needs to be dealt in a

Advantages and Disadvantages of Using Social Networks in Business 3
proper manner. Knowledge gained while executing this program can help in dealing with
these future challenges in the professional life. I have learned that social networks are being
used as a two-way approach for communicating with the different stakeholders. Social
networks have enhanced the performance by eliminating the access efforts involved in the
marketing activities of the business (Oyza & Edwin, 2015). Few challenges can be faced by
the business due to the use of social networks and these challenges need to be analyzed while
taking a decision regarding the use of social networks for business. I have developed
knowledge regarding this increasing trend of social networks and its increasing importance
for the business (Si, 2016).
During this learning process, I have conducted the research program in a sequence for
gathering the required data related to the research topic. The motive behind conducting this
research is to enhance the knowledge possessed regarding the research topic. I have analyzed
various articles, journals and internet sources for gathering data and conducting the research.
I have applied various methods and techniques for completing the research within the
allocated timeframe (Johnston, 2014). I have gained knowledge of these methods and
techniques which are implemented or adopted for ensuring the completion of research in an
effective manner. I have collected primary data with the help of a questionnaire which has
helped in developing my knowledge regarding the manner in which primary data is collected
(Thomas, 2015).
I have learned the manner in which information is collected for carrying out a research and
analyzing the data collected for drawing a meaningful conclusion for discussing the key
aspects of the findings. This business research program has played an important role in
enhancing the quality of the research learning process. This business research has contributed
to my knowledge and skills as research execution is an important aspect which can be applied
during different phases of life. I have selected research topic on which this research has been

Advantages and Disadvantages of Using Social Networks in Business 4
executed. I have formulated plans on the basis of which this research has been carried out
with a motive to attain the objectives of the research and answering the research questions
formulated while conducting the research.
I have gained knowledge regarding the different aspects which need to be considered while
conducting the research. I have gathered data related to the research program. This research
program has shaped my knowledge for the manner in which I have to make decisions for the
future career and in general life. Different aspects have been considered while conducting the
research and selecting the methods and gathering data. I have analyzed that it is vital to
conduct every activity in a sequence and with proper planning for ensuring that the targets are
attained. This business research has formed a base and provided a lifetime experience which
will be used for taking decisions.
I have gained knowledge of the role of research questions and hypothesis in a research. I have
prepared a literature review in the assignment one in which focus was on gathering data
related to the research topic and presenting the data in a better manner. Literature review
section answers the research questions and fulfillment of the research objectives of the
research. The research behind conducting this literature review is to develop knowledge of
the research topic. I have collected data for conducting the research and reason behind
preparing literature review and research proposal is to enhance the knowledge possessed
regarding the research topic. Objectives and research questions are formulated for forming a
base for the data collection process.
This learning which I have gained from the execution of this business research will help me
in fulfilling the roles in professional life and taking better decisions while conducting
operations of the role assigned. I will be able to analyze the various factors related to the
subject manner and taking decisions on the basis of the analyzed factors. As a professional, I
have to make decisions for the betterment of the company and for fulfilling the

Advantages and Disadvantages of Using Social Networks in Business 5
responsibilities assigned to me. This business research has enhanced my decision-making
skills as well as developed the knowledge of the manner in which a research program is
conducted for gathering information related to the subject.

Advantages and Disadvantages of Using Social Networks in Business 6
References
Johnston, M. P., 2014, “Secondary Data Analysis: A Method of which the Time Has Come”,
Qualitative and Quantitative Methods in Libraries, pp. 619 –626.
Nirmala, Y., 2013, “Chapter four: research design”, Language in India, vol. 13, no. 2, pp.
102.
Oyza, I. & Edwin, A. M., 2015, “Effectiveness of Social Media Networks as a Strategic Tool
for Organizational Marketing Management”, Journal of Internet Banking and Commerce.
Si, S., 2016, “Social Media and Its Role in Marketing”, Business and Economics Journal.
Siricharoen, W. V., 2012, “Social Media, How does it Work for Business?”, International
Journal of Innovation, Management and Technology, Vol. 3, No. 4.
Thomas, J. A., 2015, “Using unstructured diaries for primary data collection”, Nurse
researcher, vol. 22, no. 5, pp. 25.