Evaluate the effectiveness and usefulness of business research

This study evaluates the effectiveness and usefulness of business research in understanding consumer behavior in the beauty industry after the popularization of the internet in Australia.

Running head: BUSINESS RESEARCH
Business Research

BUSINESS RESEARCH 2
Table of Contents
1. Evaluate the effectiveness and your usefulness of the learning experience.............................................3
2. Explain how this learning process will be useful to you..........................................................................3
3. Describe objectively what happened in the learning process...................................................................4
4. Evaluate what you learn..........................................................................................................................4
5. Explain your learning process..................................................................................................................4
6. Explain Plan how this learning you will apply........................................................................................5
References...................................................................................................................................................7

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1. Evaluate the effectiveness and your usefulness of the learning experience
This study is imperative for gaining the knowledge about the changes in consumer behaviour in
beauty industry after popularisation of internet in Australia. Through this method, I was also
capable to deeply evaluate the factors that might impact on the consumer behaviour for
purchasing beauty products and services. I understood that internet could play a major role in the
business success and could directly affect the consumer behaviour. After the application of
internet, an organization would be capable to spread the awareness of goods and services in huge
number of consumers in least time and cost (Chanand Yazdanifard, 2014). Moreover, it is
examined that demand of goods and services could change by considering the internet. I
observed that how internet plays an imperative role in accomplishment of organizational task. In
addition, it is evaluated that internet could also lead to change the behaviour of consumers
towards research matter. Moreover, it is evaluated that internet could facilitate to comprehend
behaviour of consumers and different theory of marketing as it would be imperative in the
attainment of the organizational task (Chung, Song, and Lee, 2017). Furthermore, I improved my
understanding towards the different strategies that is associated with the social media as it
facilitates to improve the consumer behaviour in least time and cost. Furthermore, the
2. Explain how this learning process will be useful to you
This learning procedure is effective for creating the awareness towards the change in the
consumer behaviour in beauty industry after popularisation of internet in Australia. From this
learning, I was capable to comprehend different sources of digital tool that could be imperative
for operating the business in leats time and cost. This learning could also be effective for
developing the career of mine and facilitates to make career in the digital marketing department
of any beauty industry.

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3. Describe objectively what happened in the learning process
I read many books, magazines, and journals articles that could facilitate to enhance the
understanding about the changes in consumer behaviour in beauty industry after popularisation
of internet in Australia. From the literature review, I comprehend that how much internet is
effective in operating the business and reach at the reliable conclusion (El Jurdiand Smith, 2018).
I also improved my understanding towards creation issues that might be face by beauty industry
in lack of internet like reach at huge number of consumers, lack of understanding of consumer’s
needs. I understood that, it could directly impact on the performance of organization (Gupta,
2018).
4. Evaluate what you learn
The business study was imperative for developing my research proficiency as it could improve
my research process and support to make a higher profit in the least time and cost. I improved
my existing understanding of research methods and approaches as it could be effective for
collecting the feasible information towards the research issue (Hafizand Ali, 2018). Through this
method, i also improved my understanding of certain methods of research methodologies like
research approach, strategy, data collection method, data analysis method, sampling method, and
research limitation. Consequently, now I am able to imply the research methodology in the study
in a systematic manner.
5. Explain your learning process
The primary cause of implying certain approaches that could be imperative in the whole process
of the research as it could also be essential for the attainment of the aim and objectives of the
study. I increased my knowledge about mixed research design could be imperative in collecting
the theoretical and numerical information about research issues (Heeand Yen, 2018). It could

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lead to the researcher to get favorable information towards the research issue. As a result, the
investigator could also be capable of getting a reliable and valid result in the context of the
current issue by considering mixed research design. In addition, it is evaluated that the research
design is implemented for collecting data as well as meeting the aim and objectives of the
research issue. It could be collected by views and opinion of the investigator and meet the aim
and objectives (Hynesand Wilson, 2016). In the assignment 2, I improved my understanding of
certain data collection tool that could be effective for getting the information towards the
research issue. Through this, I also increased my knowledge about the data collection technique.
I observed the both primary, as well as a secondary data collection tool, is effective for getting
the data towards the research matter. In this way, the primary data collection tool is gathered by
considering the survey through questionnaire method. It leads to obtaining a higher result in the
context of the current issue. I also observed that the secondary data is gathered by considering
different sources that are collected by existing sources named articles, books, online and offline
sources, and academic journals. This learning was imperative to imply this tool in the practices
of the business. It could also be effective for deeply evaluate the methods and reach as a reliable
conclusion (Karami, Olfati, and Dubinsky, 2017).
6. Explain Plan how this learning you will apply
This study was effective in improving my knowledge about the research schedule. Through this,
I gained my understanding of the time management skills that could be effective for the
attainment of the organizational task. I enhanced my knowledge towards the current
consumption level of consumers for beauty products that is a major thing for my research. It is
also evaluated that the research schedule leads to an investigator to meet their targeted activities

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in the least time and cost, which will lead to complete the whole research in the least time as well
available resources (Karami, Olfati, and Dubinsky, 2017).

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References
Chan, J.M. and Yazdanifard, R., 2014. How social media marketing can influence the
profitability of an online company from a consumer point of view. Journal of Research in
Marketing, 2(2), pp.157-160.
Chung, N., Song, H.G. and Lee, H., 2017. Consumers’ impulsive buying behavior of restaurant
products in social commerce. International Journal of Contemporary Hospitality
Management, 29(2), pp.709-731.
El Jurdi, H. and Smith, S., 2018. Mirror, mirror: national identity and the pursuit of
beauty. Journal of Consumer Marketing, 35(1), pp.40-50.
Gupta, H., 2018. Impact of Digital Communication on Consumer Behaviour Processes in the
Luxury Branding Segment: A Study of Apparel Industry. In Holistic Approaches to Brand
Culture and Communication Across Industries (pp. 132-157). IGI Global.
Hafiz, K.A. and Ali, K.M., 2018. TESTING THE BLACK BOX’S MODEL ON COSMETIC
PRODUCTS: A PSYCHOLOGICAL PERSPECTIVE. Journal of Fundamental and Applied
Sciences, 10(1S), pp.995-1007.
Hee, O.C. and Yen, W.S., 2018. The Influence of Advertising Media towards Consumer
Purchasing Behavior in the Food and Beverage Industry in Malaysia. International Journal of
Human Resource Studies, 8(2).
Hynes, N. and Wilson, J., 2016. I do it, but don't tell anyone! Personal values, personal and
social norms: Can social media play a role in changing pro-environmental
behaviors?. Technological Forecasting and Social Change, 111, pp.349-359.
Karami, M., Olfati, O. and Dubinsky, A.J., 2017. Key cultural values underlying consumers’
buying behavior: a study in an Iranian context. Journal of Islamic Marketing, 8(2), pp.289-308.