Role of Social Media in Business

10/20/2018

Table of Contents
1. Evaluate the effectiveness and your usefulness of the learning experience...........................2
2. Explain how this learning process will be useful to you........................................................2
3. Describe objectively what happened in the learning process.................................................2
4. Evaluate what you learn.........................................................................................................3
5. Explain your learning process................................................................................................3
6. Explain Plan how this learning you will apply......................................................................4
References..................................................................................................................................5

1. Evaluate the effectiveness and your usefulness of the learning experience
I gained my knowledge with respect to the progressing of the internet in the existing time. It
is developed as an imperative technique in the business sector. From the literature review
section, it is observed that several techniques and tools are utilized by the most of MNC
(multinational company) to converse with their targeted investors and depositors for
endorsing their business to attain the feasible outcome (Melanthiou, Pavlou, and
Constantinou, 2015). I learned that social media provides a good chance to the organization
to successfully attain their targeted customers and create an interpersonal relationship with
them (Ahearne, Lam, and Kraus, 2014).
2. Explain how this learning process will be useful to you
For appropriately leading the consumers and directly conversation with them, organization
could increase their understanding of various sources of social media such as Instagram,
Facebook, Twitter and YouTube which was discussed in this study. This learning also
provides accurate direction to obtain the reliable result with respect to the research matter. I
would employ a fresh and new concept to successfully practice the social media. I got
knowledge of several components which could influence the development of the business.
Moreover, I have also analyzed that purchasing any product and amenities based on the
endorsement. Further, making of a good relation with targeted customers, organization could
use social media and increase the brand image in the makretplace (Aral, Dellarocas, and
Godes, 2013).
It is evaluated that endorsement method could guide the organization to attain their good
position in the market in minimum cost and time. In addition, I have also assessed that this
business research is prominent for developing the knowledge towards ways that facilitate the
company to promote their goods and amenities in the allocated cost and time at the
marketplace. Furthermore, in the creation of a relationship between brand awareness and