Impact of social media advertisement on purchasing behaviour of consumers: a case study of the fashion industry in Australia

Running Head: BUSINESS RESEARCH
Impact of social media advertisement on purchasing behaviour of consumers: a case
study of the fashion industry in Australia

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BUSINESS RESEARCH
Table of Contents
Reflection report.........................................................................................................................3
Evaluate the effectiveness and your usefulness of the learning experience ..........................3
Explain how this learning process will be useful to you .......................................................3
Describe objectively what the happened in the learning process...........................................3
Evaluate what you learn..........................................................................................................3
Explain your learning process................................................................................................3
Explain Plan how this learning you will apply.......................................................................3
References..................................................................................................................................4

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BUSINESS RESEARCH
Impact of Social Media Advertisement on Purchasing Behaviour of Consumers: A Case
Study of the Fashion Industry in Australia
Reflection report
Evaluate the effectiveness and your usefulness of the learning experience
I increased my knowledge towards the impact of social media advertising on the purchasing
behaviour of consumer. It facilitates me to use the social media advertisement for influencing
the consumer behaviour. From the literature review, I observed that development of digital
marketing and social networking could be an important technique practiced by retailers,
which could support them to influence consumers in a methodological manner (MIZOBE,
2014). Moreover, it is observed that social media advertising could enable the organization
to enhance awareness of products and services in limited time among the huge amount of
consumers. From the practises of social media advertisement, an organization could be
capable to get higher competitive benefits. This experience was valuable for gaining my
awareness towards the business research. I understood that the online advertisements of
fashion brand could not only educate customers towards modern styles but also affect their
behaviour to purchase fashion products (Mousseaux, 2013).
Explain how this learning process will be useful to you
This section was imperative to enhance my understanding towards the role of social media
advertising in the consumer buying behaviour. I will implement this new understanding and
perception with respect to use social networks for the business in the upcoming period. In the
assignment 2, I gained my comprehension towards research techniques. In this method, it is
pointed that social networks could facilitate the organization to critically analyze the person
who is interested in the products and services of company (Pütter, 2017). In this method, the
company would be capable to examine the premium consumer for selling their goods and
services. I also observed that Australia is top rank to spend in the money for advertisement.