The Use of Social Media in Promotion

THE USE OF SOCIAL
MEDIA IN PROMOTION

Table of Contents.
INTRODUCTION ..........................................................................................................................3
AIM..................................................................................................................................................3
SEARCH TECHNIQUES................................................................................................................3
SOURCES........................................................................................................................................4
LITERATURE REVIEW................................................................................................................4
CONCLUSION................................................................................................................................6
SUGGESTION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Zhang and et.al., (2020) suggested the term social media refers to the combination of
apps and websites which helps to collaborate or communicate by interacting or sharing
information. With the digitalization, most of the people do connect or interact with each other
with the help of social media like Instagram, Facebook, Whatsapp, Twitter etc. Due to the
increasing use of digital technology, many businesses has shifted on to use the social media
platform to promote the product or service of the company. YouTube, TikTok, Snapchat,
LinkedIn are different marketing line used by many organisations to connect with the potential
customers which assists them to get a competitive edge over the opponents in the given market
or industry.
Businesses use social media to engage with the audience to get the feedback or opinion
about the product or service which the company is providing. They directly interact with the
consumers to attract them by resolving their feedbacks resulting in customer loyalty and brand
name.
AIM
 To evaluate the significance of social media platform in promotion
 To determine the impact of social media in organizational competitiveness
SEARCH TECHNIQUES
In order to conclude this case study, to gather the information required for the research
the techniques used by the scholar is surfing the wide range of online servers following the
search of exact phrase. By enabling this technique, there is a need to adopt the given actions:
 Search a valid article on the given topic.
 Discover relevant documents on the research topic.
 Define the words which are important to explain.