The study focuses on the business research design of the Coles. This study help the company to understand the business enhancement which focuses on the customer, innovation and future. The study will also focus customer value proposition in the business market. It provides idea about managing customer centric innovations. Lastly, the study provides idea about the evolution of the product as well as the current customer value proposition along with improved customer value proposition. The study provides the conclusion which help the company to grow in the market and huge profit in the near future.