BUSINESS RESEARCH DISSERTATION

BUSINESS RESEARCH
DISSERTATION

Table of Contents
INTRODUCTION.......................................................................................................................................4
Background of Research..........................................................................................................................4
Background of Organisation....................................................................................................................4
Rationale of Research..............................................................................................................................4
Research Aim..........................................................................................................................................5
Research Objectives................................................................................................................................5
Research Questions.................................................................................................................................5
Structure of dissertation...........................................................................................................................5
LITERATURE REVIEW............................................................................................................................7
Significance of employee motivation at workplace.................................................................................7
Impact of employee motivation on the organisational productivity.........................................................9
Issues faced by Next plc in motivating the staff members at workplace................................................10
Ways through which company can motivate its staff members so that they can sustain for long time
period.....................................................................................................................................................11
RESEARCH METHODOLOGY..............................................................................................................13
Research philosophy..............................................................................................................................13
Research approach.................................................................................................................................14
Research................................................................................................................................................14
Research strategy...................................................................................................................................15
Time horizon.........................................................................................................................................15
Data collection.......................................................................................................................................15
Sampling...............................................................................................................................................16
Ethical consideration.............................................................................................................................16
DATA ANAYSIS AND INTERPRETATION..........................................................................................18
DISCUSSION...........................................................................................................................................32
CONCLUSION AND RECOMMENDATIONS.......................................................................................34
Conclusion.............................................................................................................................................34
Recommendations.................................................................................................................................34

REFLECTION AND ALTERNATIVE METHODOLOGY.....................................................................36
Reflection..............................................................................................................................................36
Alternative research...............................................................................................................................36
REFERENCES..........................................................................................................................................38

Title: An investigation on importance of employee motivation and its impact on organisational
productivity.
INTRODUCTION
Background of Research
Employee motivation explains how a worker is dedicated to the job, how it is loyal to
company's goals and also how motivated they feel in work. Employment motivation may be
foreign or innate, indicating that the motivating factors of an employee that derive from
internally or externally. The motivated employee would like to work well for company to be
honoured, acknowledged and financially rewarded. The effects of job motivation go further than
simply making staff happy at work and improve staff morality. Motivated employees remain
concentrated to work more efficiently to accomplish the targets and gain their recompenses and
recognition. In enhancing the efficiency of the company motivation plays significant role. In
order to achieve success, motivated workers may help bring a company up to next level.
Motivated workers are more fulfilled, creative and efficient, thus inspiring success of company
to continue to effectively work to increase the performance of its employees (Moussa, Bright and
Varua, 2017). In fact, a high degree of motivation contributes to a demonstrated decrease in
absence and sales. Managers should follow fundamental strategies to enhance morale in
workplace and maximize their workers' dedication to company objectives. Managers should
provide staff with proper, specific aim of achieving and understand hard work to meet these
objectives in order to ensure that employees feel capable and appreciative.
Background of Organisation
Next plc is British multinational footwear, clothing and the home products retailer. This
has more than 700 stores in United Kingdom. This was established in year 1864 by Joseph
Hepworth in Leeds. This organisation provides the training to its staff members so that their
skills can be enhanced and they can sustain at workplace for longer period of time. It appraises
the performance of employees and also gives them rewards (Arbab and Mahdi, 2018).
Rationale of Research
The current investigation is related to examine the importance of employee motivation
and its impact on organisational productivity. Motivation is necessary for the success of

company. It increases the employee’s performance as well as productivity of firm. Learner
conducts investigation in personal and professional context. In personal context, learner
enhanced its skills and personal understanding about the specific subject area. In professional
context, learner examined the benefits of employee motivation to organisation and the different
factors which motivate the staff members. Through this, abilities and analytical skills of a learner
can be enhanced in order to conducting an investigation in the future (Joibari, 2017).
Research Aim
The aim of the study is “To examine the importance of employee motivation and its
impact on organisational productivity.” A study on Next plc.
Research Objectives
• To examine the significance of employee motivation at workplace.
• To determine the impact of employee motivation on the organisational productivity.
• To identify issues faced by Next plc in motivating the staff members at workplace.
• Recommend ways through which company can motivate its staff members so that they
can sustain for long time period.
Research Questions
 Does employee motivation important for the workplace?
 How does the employee motivation affect the productivity of company?
 Which issues Next plc faced in motivating employees at workplace?
 What are the recommendations to company to motivate the employees to retain them
longer?
Structure of dissertation
This is defined as a crucial structure for defining elements of a chapter by a researcher.
This will provide full descriptions of each chapter that will help an investigator recognize it and
perform analysis in a comprehensive and timely manner (Sutia, Riadi and Fahlevi, 2020).
Introduction- This provides first chapter with full research information. This chapter
outlines research history, study summary, research priorities, research goals / questions etc. For a
researcher, it is therefore essential to do this chapter more effectively and more systematically.

Literature review- This refers to important and key research aspect that will allow a
researcher in previous research to recognize gaps and conflicts. All priorities are discussed in this
chapter in a more meaningful way. Under this, secondary sources have been used in this part by
consisting different sources such as books, internet sources, journals and magazines (Hidayati
and Sunaryo, 2019).
Research methodology- It also contains numerous systems for gathering reliable and
accurate data on subject. This chapter addresses in greater detail the research methods of the
project. The key element of this section is data sampling, data analysis, data collection, research
philosophy, time horizon, research methods, validity and reliability of research, ethical concern,
restriction of research, etc.
Data analysis and Interpretation- Analyzing the data is completed using theme analysis.
The analysis is carried out. Each and every research study issue will be discussed with different
themes. It will therefore enable a researcher to examine respondents' comprehensive answers to
topic (Rai and Ojha, 2018).
Discussion- Under this section, discussion is based on the secondary method. It explains
the findings based on the secondary sources.
Conclusion and Recommendations- This provides as a final chapter a review of the
whole inquiry. Study targets and goals are more efficiently and important by researcher in this
section. A company will be given various ideas about how to address issues in the questionnaire.
Reflection and Alternative methodology- It is related to providing the overall experience
during conducting an investigation. There will be mention about the different methods which
used in performing a research (Singh, 2018).

LITERATURE REVIEW
Literature review is explained as a detailed overview of the previous analysis of the topic.
The method of validating, synthesizing and identifying the existing collection, as well as
completing the work produced through practicing, academics and researchers is systemic,
reproducible, explicit and effective. In addition, only a list of key references should be included
in a literature review. This is also a review of the key source data and allows an investigator to
collect detailed and accurate information on the subject. Identifying what is understood about an
area of study is the key aim of a literature review. The aim of the literature review involves the
establishment of the information on the subject, conducting assessments of prior study to avoid
repetition and crediting other researchers. The section enables a researcher recognize
inconsistencies, namely research gaps and methodological differences in past studies.
Investigator will be effective in evaluating additional requirements; research. The literature
review is thus important in order to examine the connection between work and its contribution to
particular topic of study (Hutasuhut and Hutasuhut, 2019). There have been secondary sources
used such as books, articles and journals to collect the information about importance of
employee motivation and its impact on organisational productivity.
Significance of employee motivation at workplace
As per viewpoint Sonia Kukreja (2020) Motivation drives individuals to do so in order to
accomplish their purpose. No guidance or instruction is required for the motivated individual. It
is just going to work as it wants. For instance, when an individual has a motivation get the
promotions, they will work successfully to receive promotion. Motivation of employees is
important to the success of an organization. This is the lack of consistency, energy and
motivation that employees of a company play each day. Otherwise, businesses will suffer
reduced productivity, less production rates and the business will possibly also fall below
substantial targets. Although employee motivation is not always simple, this is something that
employee managers have to maintain and regulate. Retaining and enhancing employee morale
can be challenge for businesses because not every job can attract and inspire those that have to
do it. Organizations must also strive to figure out how to keep their workers motivated. The
progress of every company largely depends on its workers. Irrespective of the tactics of an

organization or the marketing expertise of the responsible individual, a company cannot be built
on a secure basis without even a hard work and committed workforce. It is important to keep
employees motivated as they are highly efficient employees that help to accomplish business
objectives. Motivation is the internal feeling that doesn't force staff to stay. The inner emotions,
like want, wish, expectations, etc. have specific impact on human nature. Other than this, there is
some Significance of the employee motivation in an organisation mention below:
Improve employee performance- This motivation increases workers' productivity levels,
which ensures that they continue doing the job at best with less waste of time and money, since
motivated employees will use money to best of their capacity. The motivation fills gap among
work capacity and work desire and readiness continues to increase efficiency (Al-Hussaini and
et. al., 2019).
Attaining organisational objectives- Motivated workers often aspire to attain
organizational objective and devote their great attempts to accomplishment of the goals
objective, since only if they can accomplish their individual aim in order to achieve organisation.
All workers contribute in one way to their accomplishments.
Assure reactive workforce- A significant characteristic of a productive company is
adjusting to changing market environments. An organization needs extensive employees' loyalty
and engagement in context to be reacting to alter easily and also continue
to organisational activities smoothly. It decreases the time of the company to changes. In fact this
enables the organization to adapt effectively to changing requirements (Sinha and Kumar, 2016).
Facilitates direction- Management is an essential management role and constitutes one of
core functions. Motivation is essential part of the course as described earlier. In order to lead or
initiate a project as per a plan formulated, staff must work with loyalty and commitment heartily
(NYANGWESO, 2018). The management process is therefore effective only if the workers
move in direction decided by manager and motivated workforce is needed.
Enhance productivity- Process of motivation means enhance in employee productivity.
Motivation suits employee’s needs and therefore offers an incentive to work as hard as he can. A
successful worker is able to make more sacrifices to change the company than a discouraged
worker (Sahu, 2016).

Impact of employee motivation on the organisational productivity
On the basis of Abdi Muse Ali Geelmaale (2020) Motivation is an essential element for
an individual to achieve their own individual objectives. Motivation is shown to be factor
contributing to employee happiness within an organization. It also motivates an individual to
extend and exploit information. Motivated workers can improve productivity and enable an
organization in achieving higher production levels. The final outcome of company based on its
employees' enthusiasm for their jobs and the commitment they display. In increasing employee
productivity and efficiency, motivation plays an important role. The motivation of the workers is
strongly related to employee engagement, efficiency and earnings. An organisation should
recognize that its employees that require training are its best employees. Each worker does have
its own motivating factors which motivate them to function properly. On the other hand, in
particular, motivational strategies with monetary rewards have a stronger effect on efficiency and
organizational effectiveness (Khan, 2016). Thus, in order to get maximum output from
employees, it is necessary to promote and develop the motivating factors in businesses.
Employee motivation has always been a central problem for managers. Organizational
Unmotivated employees are likely to spend little or no effort in their jobs, avoid the workplace as
much as possible, exit the organization if given the opportunity and produce low quality work. A
non-motivated employee at work and this negatively impact on the organisational productivity
because they will leave the organisation. People probably use time at desk to surf internet or
even find another job. On the other hand, employees who feel motivated to work are likely to be
persistent, creative and productive, turning out high quality work that they willingly undertake.
Top-managing should take individual actions into consideration in designing the
organizational framework and the implementation of management styles and philosophies to
ensure employee career growth. It is highly important because success level of any company
primarily depends on how morals of workers are improved by motivating factors that in turn
contribute to higher success for workers. It is also likely, as management of company needs to
raise wage package including healthcare services, housing and other benefits, to attract or inspire
workers of a company. Therefore, motivation became a challenge for company to inspire its
workers to achieve a higher productivity level (Palaniswamy and et. al., 2017).

Issues faced by Next plc in motivating the staff members at workplace
According to opinion of Jonathan Lister (2020), Motivating workers will lead to moral
development, decrease absenteeism and build a more efficient and competitive activity. There
are many demotivating methods which can negatively affect business, while various factors
motivate different types of people. Realizing and correcting such problems in many ways can
help company improve. The workforce is one of big factors that motivate a difficult job. The
staff is part of the organization with different expectations. All workers have various convictions,
attitudes, values, experiences and ideas. But the various forms of motivation for diversified
workforce are not known to all companies or are not aware as well as clear. Motivational
problems throughout work can be attributed both to supervisors and to ground workers.
Motivation problems vary from weak resources to accomplish goals and objectives to clear lack
of manager appreciation. Changing business motivational climate requires paying attention to
establish brand root cause of the issue that affects workers. There are some issues mainly faced
through company in motivating employees in organization mention below:
Unclear Expectations - A manager of Next plc who may not establish clear workplace
standards or receives contradictory reviews causes environments at workplace where there may
be issues with motivation. Staff members are confused and therefore unable to accomplish
measurable targets when a manager may not offer indicators of acceptable results or failures by
carrying out a clear work evaluation. An absence of sufficient reviews and expectations of
success will send a message that a manager is not involved in job results. This can compound
motivational problems and intensify the downturn in manufacturing (Subramanian, 2017).
Lack of the adequate material- Lisa McQuerrey (2020) stated that
inadequate equipment may create motivational problems for workers to carry out completed
tasks. Staff of Next plc feels underrated by not providing sufficient assets to attain steady
productivity as regards management. The failure to obtain increased equipment can exacerbate
the problem and damage the employees ' motivation. This is evince that workers understand
essence of these activities as well as what it takes to accomplish them according to
organization’s expectations by having the requisite tools to accomplish the job.
Lack of employee’s reward- Employees want to see rewarded success that goes beyond
organizational expectations. An absence of a rewarding system with sales bonus or monthly

recognition can develop motivational problem at workplace because staff believe that high
worker growth is guaranteed by management and ownership. It can be the case when workers
believe that the pay scale becomes less and not in line with what manager wants in terms of job
and efficiency. Discouraged employees are reduced in motivation to compensate to perceived
lack of competitive pay and poor unemployment (Pimapunsri, 2016).
Personal business investment- An employee is motivated and also attains higher level
of production by showing genuine commitment to their views about company by manager. It
improves workers mentality and allows them to contribute to growth by enhancing employment
efficiency. A manager of Next plc which does not value views of employee will risk building a
culture in which the staff has not the mental influence on the success of the company outside the
pay check. Staff member works as hard to gather a wage check and to prevent disciplinary
assessment (Ugwuzor, 2016).
Ways through which company can motivate its staff members so that they can sustain for long
time period
On the basis of Justin Osborne (2017) Each manager find it difficult occasionally to keep
staff engaged, but good managers understand that the motivation of employees is critical to
victory overall. Although there is not the way to assure that staff will remain committed and
motivated, certain specific and efficient technologies can have major, lasting impact on
achievement and productivity at work when implemented.
Open communication- Next plc requires fostering clear communication to retain
employee motivation. No one likes to work under a manager that dominates monitors or
intimidates. If manager are interested in the work of workers, manager can obviously have
questions, concerns or suggestions. It is necessary for the manager to encourage open
communication through demonstrating that genuinely care about workers. Launching an open
door policy to make the workers feel secure and build clear lines of communication. If manager
actually get an open door policy then they should schedule frequent workplace meetings for
employees (Octaviannand, Pandjaitan and Kuswanto, 201).
Improve work environment- The development of even a positive work environment is
among best ways to inspire and involve the workers. It means creating an environment which

focuses instead on stiff structures on management tools and techniques. Although this technique
is typically used through software developers, this can be used in company under the principles
that regulate it. By working on projects that produce results rapidly and effectively, manager are
able to leverage this innate inclination. The creation of a rapid environment will inspire and
excite staff and therefore keep them committed and satisfied in long term. Fostering innovative
thinking is relevant. This will keep motivate the employees if they are motivated to be creative
and take chances while making mistakes. If manager do not fear failure, workers will
undoubtedly be confident and produce work that separates from rivalry (Riyanto, Sutrisno and
Ali, 2017).
Provide incentives- The provision of rewards when staff meet or exceed their objectives
has been one of best ways of satisfying and enjoying their jobs. They obviously feel inspired
when workers get engaged in jobs. Job fun is a way to inspire workplace. Company can do this
by applying gaming concepts to common tasks in order to maintain a better competition and to
generate enthusiasm in workplace. Although not all companies can gamify vital business, simple
stuff, like bingo for salesmen, can help them feel like playing. The compensation of hard-
working workers would inspire them to do better. Staff members will obtain other bonuses
except money. Through honoring their achievements and granting them certificates that grow
their business in long term, employers will reward workers. Those who will search for ways to
incentivize if reward staff members (Liu and et. al., 2016).
Trainings staff- The motivation of employees is a vital aspect of development. For
years, no one wants that job, without any potential hope for success. It is therefore necessary to
constantly train workers. Staff members want to build and strengthen essential competences that
help them meet their long-term objectives. The development of a training organizational culture
would boost the efficiency of workers, and result in higher sales and income.
Better Leadership- Expand employees motivational set by six leadership measures to
promote confidence and thoughts of safety at work while reducing anxieties, tensions and
cynisma. Begin with honest communication with the each staff member of team, have to know
staff and allow them to meet and infuse own positivity and vision into team (Selamat and
Heryanto, 2019).

RESEARCH METHODOLOGY
Research methodology is identified as key process for collecting data for accurate
business decisions through researcher. Methodology can include research on publications,
surveys, interviews and several other relevant research technologies. This can contain both
historical and current information on subject. Furthermore, research methodology incorporates
general model under which the process or operation is generated to collect accurate and relevant
data or research knowledge. This gives detailed and exact description of research procedures
used during study. A researcher describes in section how appropriate and essential data are
available to resolve the various research aims and questions. Various methods would be required
through a researcher to gather data on the importance of employee motivation and its impact on
organizational productivity. In doing research methodology, research onion has been used. The
researchers use this to understand research methodology for research as an effective framework.
The researcher uses research onion that allows a researcher to evaluate the best way to gather
valid and realistic study data (Kontoghiorghes, 2016). There are different components involved
in the research onion mention below:
Research philosophy
A philosophy of research is characterized as collection of values and beliefs concerning
the reality under study. Assumptions developed in field of research provide adequate rationale
for the way under which research is conducted. There are generally three kinds, pragmatists,
interpretivism and positivists, of research philosophy. This is the essential aspects of
philosophy that consistently helps researchers conduct their research activities. It mostly defines
how a researcher reflects on research as well as its specific field. This is belief in methods of
collection, analysis and exploitation of information and data. Source, existence and information
creation for specific topic and field is discussed. While the concept of gaining information is part
of a research activity under which researchers participate in information (KEMPEGOWDA,
2016).
Justification- Researcher has been used the positivism philosophy because this is a key
approach in which researchers collect data from various respondents. They can thus easily collect
appropriate and reliable research information in order to draw valid outcome. Through this

philosophy of research, researchers analyze the different actions and opinions on specific
research issue, which contribute directly to expanding chances of successful as well as reliable
research in its totality.
Research approach
It establishes as just an effective process as well as plan a variety of broad assumptions
for an elaborate method of collecting, interpreting and analyzing data. This is therefore based
mainly on the nature of study problem. Inductive or deductive approach can be seen as a type of
approach to data analyzes used among researchers in their analysis of reliable information on the
subject (Chukwura, 2016).
Justification- The deductive approach is appropriate for analysis of accurate information
on the importance of employee motivation and its impact on organisational productivity because
an investigator is capable of working with probabilities by using this approach. The reason
behind choosing this approach is to help a researcher collect accurate and valid data concerning
the subject. It provides an important approach used through an investigator to collect reliable
study-related knowledge. This method was specifically designed to establish a hypothesis based
on current theories and to draw up a best plan for testing such hypotheses.
Research choice
The research onion framework's next layer is referred to as research choice. The use of
quantitative and qualitative method is used in a mixed process. These are known as the best way
to help researchers gather accurate information and data about subject.
Justification- Quantitative and qualitative research is therefore regarded as essential
method of study to assist a researcher in collecting accurate and correct data about the
subject. Quantitative research choice is more relevant and suitable for researchers to determine
importance of employee motivation and its impact on organisational productivity. This helps the
researcher to classify area of higher risk within such a limited time span without any extra
expense, mainly because of the option of Quantitative research choice. This is also helps a
researcher gather relevant information on subject (Vlacsekova and Mura, 2017).

Research strategy
This introduces step – by – step as well as effective action plan that gives guidance to
researchers' initiatives and opinions and enables them to methodically and then on time organize
research activities to produce more accurate and comprehensive reports. The research strategy
includes surveys, case studies, action research, interview, observation etc. All of those are key
kinds of research strategies, which help a researcher more efficiently and reliably conduct
through research activity.
Justification- All kinds of research strategies discussed above are important, but
investigators has been used the survey to collect reliable information on importance of employee
motivation and its impact on organisational productivity. In order to improve effectiveness
within such a given time period, survey is vital for a researcher. These will help a researcher with
reliable or systematic further study (Bawa, 2017).
Time horizon
It is important to determine the exact time taken to complete research activities. The time
frame would be more crucial for a researcher. Gantt chart is known to be a form of bar chart to
assist a researcher defines time to begin and end investigation.
Data collection
The collection of data is compilation and evaluation process in a defined system of
information on dependent variable, enabling users to answer relevant questions and analyze
results. It is most important field of a research since it provides systematic guideline for
collecting valid and adequate information. The analysis of data allows an individual or company
to answer specific questions, assess outcomes and forecast potential and patterns for the future.
The primary and secondary are two different methods of the data collection. Primary research is
carried out by surveys, since both qualitative and quantitative methods are used for gathering
useful information. Consequently, qualitative research is carried out through interviews which
cover research purposes and objectives (Garg, 2017).
Justification- The primary concern in this research was the primary data or information
collection, as the subject under review has been further published. The data collection, generally
for the purpose of solving research problems, is presented as data or knowledge created by

researchers first hand through direct experience or efforts. This recognizes raw first hand details.
Primary method of data collection is useful since reliable data are taken from field straight away.
The respondents should specifically draw the figures and evidence through using this method.
Sampling
As efficient method of selecting a portion of population, sampling introduces it. A
population is often defined as a broad community of people studying in a field of research. The
researcher selects a particular segment of the population instead of the whole population for
analysis. This makes every research work useful for investigator and controllable. As group, the
sample presents data in project or a selected population for analysis and monitoring. Sample is a
population-wide representative to explain the findings. Probability and the non- probability are
two different methods of sampling. Both are effective in choosing the right sample size (Delaney
and Royal, 2017).
Justification- There has been probability sampling method used because this presents as
efficient sampling method whereby each member of a group as a whole has an established
probability of being selected in study. When an inherently homogenous population of sample is
present, each participant has option of being picked. This is also an efficient sampling technique,
which selects people randomly through setting certain selection process. Through using random
sampling method, there has been 50 sample size chosen (Badrianto and Ekhsan, 2019).
Ethical consideration
Research ethics is characterized as the collection of guidelines that orders an investigator
to do his or her work ethically and efficiently without violating any’s guidelines or principle that
may adversely affect a individual or another. Ethics is generally characterized as a system of
ethical principles when the results from an investigation conducted by either a researcher are
prepared, applied and recorded. Because secondary knowledge is part of analysis, it is very
important to ensure that analysis results are valid and robust. Quantitative study generally
describes ethical values as principled view that requires security and consideration for those who
voluntarily consent to be studied. This is very important for an investigator to use verified
sources only to provide an author with the most credible and correct information. It is because
the obsolete and non-authenticated source can contain false information about a certain event and
a product (Ciobanu, Androniceanu and Lazaroiu, 2019).

This study provides additional primary information in which rigorous research ethics are
used to make sure that the data collected, interpreted and processed during the research is
accurate and ethically processed. Research ethical principle typically involves informed consent,
integrity and anonymity. The principle of consent states that an investigator must provide the
patient with accurate facts and strive to perform investigation and not attempt to deceive them in
order to gather information. This must provide them with an opportunity to engage, according to
their own preference, in and out of primary research. Generally, an information agreement,
honesty and privacy are involved in research ethics. The consent principle states that the
researcher should give the participant with correct facts and seek not to manipulate them to
collect details. It must give them the freedom to participate in and out of primary investigations
due to own choice. Confidentiality principles of investigative work around the fact are that an
investigator should keep investigation results secret and not reveal them to others. This just
needs to discuss the results of the study with the people interested in the analyses and the
outcomes of the analysis (Ozkeser, 2019).

DATA ANAYSIS AND INTERPRETATION
QUESTIONNAIRE
Q1) Do you know about the employee motivation?
a) Yes
b) No
Q2) What is the importance of the employee motivation in an organization?
a) Enhance job satisfaction
b) Increase employee performance
c) Employee engagement
d) Increase organizational productivity
Q3) What are the different motivational factors which impact employee motivation?
a) Job security
b) Interesting work
c) Appreciation
d) Positive working environment
Q4) What is the positive influence of employee motivation on the Next plc productivity?
a) Attain organizational objectives
b) Employee sustainability
c) Reduce employee turnover
Q5) What is negative impact of the employee motivation on productivity of company?
a) Minimize employee performance
b) Absenteeism
c) Increase employee turnover
Q6) Does monetary techniques are helpful in enhancing motivational level of staff
members?
a) Yes
b) No
Q7) Which are the iissues faced by Next plc in motivating the staff members at workplace?
a) Limited resources
b) Poor leadership

c) Workplace Conflict
Q8) Which challenges faced by company not to motivating staff at workplace?
a) Inappropriate hires
b) Minimum professional development opportunities
c) No One-on-One Attention
Q9) Which effective ways company should used to motivate its staff members so they can
sustain for longer time?
a) Provide training
b) Positive culture
c) Give rewards
Q10) What are the different motivational methods used by Next plc to motivate employees?
a) Empowerment
b) Creativity and Innovation
c) Learning
d) Quality of Life
Q11) Which type of training methods helps in enhancing employee performance and
motivate them?
a) On the job training
b) Off the job training
Q12) Recommend ways by which employees can enhance their capabilities and company
can gain competitive advantage.
Data sheet
Q1) Do you know about the employee motivation? Frequency
a) Yes 40
b) No 10
Q2) What is the importance of the employee motivation in an
organization?
Frequency
a) Enhance job satisfaction 15
b) Increase employee performance 10
c) Employee engagement 10

d) Increase organizational productivity 15
Q3) What are the different motivational factors which impact
employee motivation?
Frequency
a) Job security 12
b) Interesting work 18
c) Appreciation 10
d) Positive working environment 20
Q4) What is the positive influence of employee motivation on the
Next plc productivity?
Frequency
a) Attain organizational objectives 23
b) Employee sustainability 17
c) Reduce employee turnover 10
Q5) What is negative impact of the employee motivation on
productivity of company?
Frequency
a) Minimize employee performance 15
b) Absenteeism 15
c) Increase employee turnover 20
Q6) Does monetary techniques are helpful in enhancing
motivational level of staff members?
Frequency
a) Yes 39
b) No 11
Q7) Which are the iissues faced by Next plc in motivating the staff
members at workplace?
Frequency
a) Limited resources 15
b) Poor leadership 20
c) Workplace Conflict 15
Q8) Which challenges faced by company not to motivating staff at
workplace?
Frequency
a) Inappropriate hires 10
b) Minimum professional development opportunities 18

c) No One-on-One Attention 22
Q9) Which effective ways company should used to motivate its staff
members so they can sustain for longer time?
Frequency
a) Provide training 25
b) Positive culture 10
c) Give rewards 15
Q10) What are the different motivational methods used by Next plc
to motivate employees?
Frequency
a) Empowerment 18
b) Creativity and Innovation 12
c) Learning 10
d) Quality of Life 10
Q11) Which type of training methods helps in enhancing employee
performance and motivate them?
Frequency
a) On the job training 28
b) Off the job training 22
THEME 1: Know about the employee motivation
Q1) Do you know about the employee motivation? Frequency
a) Yes 40
b) No 10

40
10
a) Yes
b) No
Interpretation: It has been examined from the above mentioned information that there are 40
respondents and according to them they have understanding regarding the employee motivation.
It is necessary for the company to motivate employees so that their performance level can be
enhanced and employees can able to attend the set objectives within the given period of time.
There are 10 remaining respondents which are not agreeing with understanding regarding the
employee motivation at workplace.
THEME 2: Importance of employee motivation
Q2) What is the importance of the employee motivation in an
organization?
Frequency
a) Enhance job satisfaction 15
b) Increase employee performance 10
c) Employee engagement 10
d) Increase organizational productivity 15

15
1010
15
a) Enhance job satisfaction
b) Increase employee
performance
c) Employee engagement
d) Increase organizational
productivity
Interpretation: As per opinion of 15 respondents that the main importance of employee
motivation is to enhance the job satisfaction level. If employees will be motivated at workplace
then they can enhance their job satisfaction level and also work in an organization by focusing on
achieving the aim and objective within the given period of time. On the basis of 10 respondents
that employee motivation is helpful in increasing the performance level of staff members as this
can help in increasing the employee’s performance and also sustain at workplace for longer
period of time. There are 10 respondents and they said that from the employee motivation the
employees are engaging at workplace and focus on performing their task and activities in an
effective manner. 15 respondents said that motivated employees are focus on increasing the
productivity of an organization in an effective manner.
THEME 3: Motivational factors which impact employee motivation
Q3) What are the different motivational factors which impact
employee motivation?
Frequency
a) Job security 12
b) Interesting work 18
c) Appreciation 10
d) Positive working environment 20

12
18
10
20
a) Job security
b) Interesting work
c) Appreciation
d) Positive working
environment
Interpretation: There are different motivational factors which influence on the motivation of
employees. On the basis of 12 respondents that job security is one of the main motivational
factors of employee motivation as in this the employees have the proper job security then they
will be motivated and sustain at workplace for long period of time. On the basis of 18
respondents that company should provide interesting work to employee so that they can work
and perform in a Better manner. There are 10 respondents and they said that company should
appreciate the performance level of staff members so that they can be motivated. There are 20
remaining respondents and according to them management should develop the positive
environment in which employees can able to work effectively and together in a group without
arising any kind of conflict.
THEME 4: Positive influence of employee motivation
Q4) What is the positive influence of employee motivation on the
Next plc productivity?
Frequency
a) Attain organizational objectives 23
b) Employee sustainability 17
c) Reduce employee turnover 10

23
17
10
a) Attain organizational
objectives
b) Employee sustainability
c) Reduce employee
turnover
Interpretation: As per opinion of 23 respondents that the positive impact of employee
motivation on productivity of Next PLC is to achieve in the organization objective. If employees
will be motivated then they will focus on achieving the set in an objective of an organization
effectively. There are 17 respondents and they said that from the employee motivation they can
able to sustain in an organization for longer period of time. 10 remaining respondents said that
from motivation employees are able to retain and workplace focus on organizational productivity
and this helps in minimizing the employee turnover rate.
THEME 5: Negative impact of the employee motivation
Q5) What is negative impact of the employee motivation on
productivity of company?
Frequency
a) Minimize employee performance 15
b) Absenteeism 15
c) Increase employee turnover 20

15
15
20 a) Minimize employee
performance
b) Absenteeism
c) Increase employee
turnover
Interpretation: There are 15 respondents which said that the negative impact of employee
motivation on organizational productivity is to reduce the performance level of staff members. If
company does not motivate the employees then their performance can be reduced and they are
not able to perform in a better manner for achieving the aim and objective at workplace. 15
respondents said that if employees will get motivated then they will not come at workplace on
daily basis and enhance the absenteeism. This turns to reduce the productivity of company and
does not get the competitive benefits. There are 20 respondents and according to them the
demotivated employees are not sustained at workplace and it enhances the employee turnover
rate of an organization. In case, if the older employee leave the organization then company needs
to higher than you employees and this enhances the hiring fast and training cost of company.
THEME 6: Monetary techniques are helpful in enhancing motivation
Q6) Does monetary techniques are helpful in enhancing
motivational level of staff members?
Frequency
a) Yes 39
b) No 11

39
11
a) Yes
b) No
Interpretation: There are 39 respondents and according to them monetary techniques are
helpful in motivating the staff members at workplace. It is necessary to company to give the
bonus and also enhance their pay scale to employees and this will help in increasing their
motivation at workplace. There are 9 respondents which are not agreeing with the given
statement.
THEME 7: Issues faced by Next plc in motivation
Q7) Which are the iissues faced by Next plc in motivating the staff
members at workplace?
Frequency
a) Limited resources 15
b) Poor leadership 20
c) Workplace Conflict 15

15
20
15
a) Limited resources
b) Poor leadership
c) Workplace Conflict
Interpretation: On the basis of 15 respondents that the limited resources issue is mainly faced
by the Next PLC in order to motivating the employees in an organization. If the company has the
Limited sources or requirements to provide the training or also motivating employees and it
arisen the complexities at work place and company cannot able to motivate the employees. There
are 20 respondents and according to them the poor leadership develops the negative impact on
motivating employees. If leader is not able to deal with the employees in a better manner than the
conflict will be arisen at workplace and employees are not able to focus on their work. There are
15 respondents and according to them the workplace conflict is major issue arises at workplace
and it develops the negative impact and in motivating employees in an organization.
THEME 8: Challenges faced by company in motivating staff
Q8) Which challenges faced by company not to motivating staff at
workplace?
Frequency
a) Inappropriate hires 10
b) Minimum professional development opportunities 18
c) No One-on-One Attention 22

10
18
22 a) Inappropriate hires
b) Minimum professional
development
opportunities
c) No One-on-One
Attention
Interpretation: On the basis of 10 respondents that the main challenges faced through company
not to motivating the employees is to inappropriate hires. If company will hire the unqualified
and not professional employees at work was then it develops a negative impact on the
organization productivity. 18 respondents said that the minimum professional development
opportunities for the employees are not able to motivate them in an organization. There are 22
respondents and as per their opinion that there is no one to one attention or interaction is a major
issue. It is necessary for the management to make the face to face or one to one interaction with
the employee so that they can give their opinions and also tell about their issues they mainly face
at workplace.
THEME 9: Ways Company should used to motivate its staff
Q9) Which effective ways company should used to motivate its staff
members so they can sustain for longer time?
Frequency
a) Provide training 25
b) Positive culture 10
c) Give rewards 15

25
10
15
a) Provide training
b) Positive culture
c) Give rewards
Interpretation: On the basis of 25 respondents that company should provide training to
employees so that they can be motivated and sustain at the workplace for longer time period for
the stock’s training is one of the effective way to increasing the employee skills and knowledge
so that they can able to perform effectively. There are 10 respondents and according to them,
company should develop the positive culture at workplace so the employees can work effectively
without facing any kind of issues. There are 15 respondents and they said that company should
give the rewards to the best performer employee so that they can be motivated.
THEME 10: Motivational methods used by Next plc
Q10) What are the different motivational methods used by Next plc
to motivate employees?
Frequency
a) Empowerment 18
b) Creativity and Innovation 12
c) Learning 10
d) Quality of Life 10
Interpretation: There are different motivational methods which Next PLC can be used to
motivating the staff members. On the basis of 18 respondents that there empowerment is one of
the effective motivational methods that company can be useful. On the basis of 12 respondents
that creativity and innovation is helpful in motivating the staff. 10 respondents said that

management should provide the learning session to employees so that they can learn something
new and effective. 10 respondents are agreeing with make the better quality of life.
THEME 11: Type of training methods helps in enhancing employee performance
Q11) Which type of training methods helps in enhancing employee
performance and motivate them?
Frequency
a) On the job training 28
b) Off the job training 22
a) On the job training b) Off the job training
0
5
10
15
20
25
30
28
22
Interpretation: As per opinion of 28 respondents that company should provide the on the job
training to the Employees. In this, there is a trainer of company who are aware about the
employee’s skill and ability. On the basis of that trainer provide the training to them. There are
20 respondents and they said that company should provide to the off the job training to
employees because in this the training is belongs to outside and they can able to provide
something new knowledge and also abilities to them.

DISCUSSION
This part of research is based on the literature review part in which the information has
been collected by using the secondary sources such as books, internet sources, articles and others
sources. In this, the opinions and viewpoints of different authors have been considered.
From the information mentioned in the literature review but it has been stated that
employee motivation is necessary for the organization and this is helpful in increasing the
employee performance as well as productivity of an organization. Motivating the staff members
is a main reason of success of company. This is not simple to motivate the staff members and
managers have to maintain it and can also regular it. It is necessary for employed at workplace
and also provides and positive working environment so that they can attract what their job role
and perform in an effective way. The employee motivation is helpful in maintaining the
productivity as well as profitability of an organization. From the above-mentioned discussion
that there has been discussed about some importance of significance of employee motivation
such as improving the performance level of staff members achieving organizational objectives
for increase productivity and also productivity in a significant way. These all are the benefits as
well as importance of the employee motivation that company can get. Other than this, it is
necessary for the manager to provide the training to employees and also involved in the
organizational activities so that they can feel the part of a company.
This has been examined from the above mentioned this investigation in literature review
that the employee motivation impact on organizational productivity in a positive manner.
Motivation is necessary component for a person in order to achieve the organizational as well as
individual objectives demotivated workers are always focus on improving the organizational
productivity and also attend the high production level in an effective manner. The company uses
the different motivational strategy in order to motivate employees such as providing them
monetary and non- monetary benefit. Company also gives performance reward to the employees
as per their performance. The main focus of management is to involve the employees in
employee engagement activities so that they can able to perform in other manner and cannot be
motivated. It is the responsibility of management to develop the positive working culture for the
staff so they can focus on their work. Other than this, company motivate the employees so that

they can gain the high success and also able to compete with us from competitors which exist at
marketplace.
It has been stated from mention information in the literature review part that motivating
the staff members will helpful for company in increasing the organizational productivity. This
helps in minimize the absenteeism also reduce the employee turnover rate. From the motivation
old employees will sustain at workplace and do not leave the organization sometimes the
company faced by issue in order to motivating the employees in firm. It is complex for
management to motivate employees by using the different method. Motivation issue varies from
the poor resources in order to attain objective, lack of the appreciation of manager towards
employees. There have been different issues discussed for motivating employees such as clear
Expectations, lack of the reward of employees, lack of adequate material, personal business
investment. These all are the issues which organization uses to motivate employees and this
negative as well as profitability of an organization
There has been examined that motivating the employees is helpful in increasing the
organizational productivity as well as reputation. It is necessary for the manager to understand
the needs of employees and also motivate them by using the different methods. From this, they
will sustain at workplace and also provide the better opportunities through the business by
dealing its competitors. Regards to this, there has been discussed some ways about motivate the
employee in order to retain them for long time period such as open communication, provide
training, improve the working environment, give incentives and also better leadership. Training
is one of the effective way to motivate employees because in this the skills, abilities and
knowledge of an employee so that they can able to conduct the duties and the tasks required by
the top management. Communication is necessary among the manager and employee from
manager should be sure that there should be the clear communication among the employees and
from this employer can understand the issues faced by the employee and also able to resolve
them. Providing the positive working environment is necessary because this inspires as well as
motivates them. Better leadership is necessary because this helps in provide the proper guidance
and also leader motivates them to work in a right direction.

CONCLUSION AND RECOMMENDATIONS
Conclusion
It has been concluded from the above mentioned report that employee motivation is
important for the organizational performance and the productivity. Motivating the employees is
necessary for the company in order to increasing their reputation as well as performance level.
The motivated employees are the main reason behind making the business successful and also
dealing with the large number of competitors. The aim and objectives mentioned in this research
has been developed on the basis of specific subject area. The aim of this research is to investigate
about importance of the employee’s motivation and its impact on the organizational productivity.
There has been discussed about the employee motivation in a detailed manner and also its
influence on the organizational productivity as well as growth. There has been discussed about
the impact of employee motivation on product organizational productivity. The organization uses
the different ways to motivate employees so that they can focus on organizational objectives and
also sustained at workplace for longer period of time. In order to conducting the literature review
part, there have been Different sources of secondary method used such as books, internet
sources, magazines and others. In conducting the research methodology part, there have been
different layers considered in the research onion and discussed with the proper justifications.
There has been quantitative research methods used because it provides detailed information as
well as analysis of the collected data. There has been positive research philosophy used because
it analysis the opinions in points of the different authors in an effective manner. In order to
collection of information, there has been primary method of Data Collection used. The
questionnaire has been developed and this was based on the different questions regarding the
impact significance of the employee motivation on organizational productivity. There have been
50 respondents used by using the random sampling method in order to fill the question and also
so take their opinion regarding the specific subject area. From the above discussion, it has been
examined that motivating the employees is necessary to making that business successful and also
able to gain the competitive advantage.
Recommendations
Employee motivation is necessary for the organization. Behind the success of an
organization employee plays a necessary role. Company should be treat the employees in a

positive manner and also give them the Better working environment for motivate them and that
they can work effectively. Other than this, company finds the effective way to motivate
employees so that they can work effectively and keep their better performance. Other than this,
there are some recommendations mentioned below about motivation of employees:
 It is necessary that company should provide training to all the staff members so that they
can be motivated and perform the work in an effective manner. From the training, skills
and core competencies of the employee enhanced so that they can focused on their work
and attaining the set aim and objectives within a given period of time.
 It has been recommended that form should appreciate the performance of employees and
also give the rewards on the basis of their performance. This is one of the effective ways
to the employee motivation and also retains them at workplace for longer period of time.
Other than this, company can make the promotion of an employee as per its performance.
 Managers should include the employees in the decision making process so that
employees can feel that they are the part of company. Other than this, firm should
conduct the employee engagement activities so that they can engage in them and also will
motivate to perform the organizational activities in a better Manner.
 Management should develop the open and clear communication with the employees so
that they can talk about their issues which they are mainly faced at workplace and some
other complexities. From the communication, employees can easily communicate with
the employer and also it is the duty of employer to solve the issues of employees which
they are mainly faced at workplace.
 Companies should develop the positive environment for the staff members so that they
can perform their activities and roles in a Better manner. The positive working
environment is helpful in performing the job role to employees in a better manner and
also can able to give the permission about accomplishing the set in goals within limited
time period.

REFLECTION AND ALTERNATIVE METHODOLOGY
Reflection
I am glad that I got this opportunity to conduct this research based on importance of
employee motivation on organizational productivity. It provides vast information to the business
organization and researcher as well. As an investigator, I face various issues at the time of
undertaking research activities which put adverse impact over the overall results of the study.
Mainly, issues are related with authenticity of information that I have collected for this research.
In this, I also responsible for keep all the data of respondents confidential so that participants can
easily share their views with me about the research topic and area as well. Along with this, it is
also important for me to complete the whole research in particular time span as it is also a major
issue for me that I faced. Due to limited time duration I fail in completing the research activities
on time. This is the reason that I was not able to explore views and opinion on the basis of
specified investigation topic and area as well. Apart from this, another issue that I also faced was
the scope of the project. It is not ethical in developing as well evaluating the conclusion on the
basis of area which is included within the investigation. Furthermore, lack of resources like
limited fund to carry out research that may arise issue in gathering relevant data and information
on the basis of study. Thus, it is crucial for me to manage proper fund that helped me in
undertaking the overall research activities in effective manner. In addition of this, I have taken
support and help from my colleagues in order to coming out from various issues and risk factors.
Furthermore, this study also helped me in improving my learning on the basis of specified topic
and area. With the help of this, I can easily undertake investigation in upcoming time.
Alternative research
While undertaking research there are various methods researcher was used to gather
relevant data and information for specified research topic. Under this research, questionnaire is
used to gather data from various respondents. This type of method is effective as it provides
authentic and reliable information that support investigator in drawing a valid conclusion at the
end of the research. Along with this, it is easier and effective in interpreting by using statistical
tool like bar chart and graphs. On the other side, as an alternative method interview is also
effective that can be used by researcher to understand the view point of different participants.

Mainly, it is type of primary method of data collection in which researcher ask various open
ended or close ended questions to their selected respondents. This can be beneficial in improving
the possibilities of attain authentic information. As interview is quite east and quick method that
support help investigator to evaluate the facts on the basis of particular topic and area as well.
With the help of this, investigator easily takes right decision and develops an authentic and
reliable conclusion. Thus, it can be said that interview is an effective alternative method for
undertaking or gathering research activities.

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