An investigation on importance of employee motivation and its impact on organisational productivity

BUSINESS RESEARCH
DISSERTATION

Executive Summary
Main purpose of this dissertation is to examine the importance of employee motivation
and its impact on organizational productivity. This is a main purpose and in order to accomplish
this purpose, researcher used number of activities that were effective in completion of research
project successfully. Introduction is a primary activity of this dissertation that helped researcher
in development of research aim and objectives, identification of issues, identification of literature
gap etc. This information was supported researcher in carrying out of other activity. Literature
review is an another activity of dissertation that was done with the use of secondary sources such
as magazines, articles, books, publication research etc. All these are main resources that were
supported researcher by providing secondary data. This section also helped researcher to fulfill
missing data or research gap by using research questions. Research methodology is another
important part of dissertation that was completed by investigator by using positivism philosophy,
deductive approach, questionnaire etc. All these methods helped investigator in achievement of
research aim and objectives easily. Data analyses and interpretation was useful activity that was
completed by investigator by using frequency distribution analysis as an analytical tool. Ms-
excel software was also followed by investigator for making graphs according to the each
question present in questionnaire. Conclusion and recommendations are another activity that was
done by describing entire data about the research activities in short and clear manner. This
section proof as research aim and objectives are attained by researcher.

Table of Contents
Executive Summary ....................................................................................................................................2
INTRODUCTION...........................................................................................................................................4
Background of Research.........................................................................................................................4
Background of Organisation...................................................................................................................4
Rationale of Research.............................................................................................................................4
Research Aim..........................................................................................................................................5
Research Objectives...............................................................................................................................5
Research Questions................................................................................................................................5
Research gap: ........................................................................................................................................5
Structure of dissertation.........................................................................................................................6
LITERATURE REVIEW....................................................................................................................................8
Does employee motivation important for the workplace?.....................................................................8
Impact of employee motivation on the organisational productivity.....................................................10
Issues faced by Next plc in motivating the staff members at workplace..............................................11
Ways through which company can motivate its staff members so that they can sustain for long time
period...................................................................................................................................................12
RESEARCH METHODOLOGY.......................................................................................................................14
DATA ANAYSIS AND INTERPRETATION......................................................................................................18
Discussion .................................................................................................................................................25
Conclusion and Recommendation ............................................................................................................28
Introduction..........................................................................................................................................28
Reflection and alternative research methodology ....................................................................................31
Appendix ..................................................................................................................................................36
QUESTIONNAIRE...................................................................................................................................36

Title: An investigation on importance of employee motivation and its impact on organisational
productivity.
INTRODUCTION
Background of Research
Employee motivation explains how a worker is dedicated to the job, how it is loyal to
company's goals and also how motivated they feel in work. Employment motivation may be
foreign or innate, indicating that the motivating factors of an employee that derive from
internally or externally. The motivated employee would like to work well for company to be
honoured, acknowledged and financially rewarded. The effects of job motivation go further than
simply making staff happy at work and improve staff morality (Aboelmaged, 2018). Motivated
employees remain concentrated to work more efficiently to accomplish the targets and gain their
recompenses and recognition. In enhancing the efficiency of the company motivation plays
significant role. In order to achieve success, motivated workers may help bring a company up to
next level. Motivated workers are more fulfilled, creative and efficient, thus inspiring success of
company to continue to effectively work to increase the performance of its employees. In fact, a
high degree of motivation contributes to a demonstrated decrease in absence and sales. Managers
should follow fundamental strategies to enhance morale in workplace and maximize their
workers' dedication to company objectives. Managers should provide staff with proper, specific
aim of achieving and understand hard work to meet these objectives in order to ensure that
employees feel capable and appreciative.
Background of Organisation
Next plc is British multinational footwear, clothing and the home products retailer. This
has more than 700 stores in United Kingdom. This was established in year 1864 by Joseph
Hepworth in Leeds. This organisation provides the training to its staff members so that their
skills can be enhanced and they can sustain at workplace for longer period of time. It appraises
the performance of employees and also gives them rewards (Anitha, 2016).
Rationale of Research
The current investigation is related to examine the importance of employee motivation
and its impact on organisational productivity. Motivation is necessary for the success of

company. It increases the employee’s performance as well as productivity of firm. Learner
conducts investigation in personal and professional context. In personal context, learner
enhanced its skills and personal understanding about the specific subject area. In professional
context, learner examined the benefits of employee motivation to organisation and the different
factors which motivate the staff members. Through this, abilities and analytical skills of a learner
can be enhanced in order to conducting an investigation in the future (Carsrud and et. al., 2017).
Research Aim
The aim of the study is “To examine the importance of employee motivation and its
impact on organisational productivity.” A study on Next plc.
Research Objectives
• To examine the significance of employee motivation at workplace.
• To determine the impact of employee motivation on the organisational productivity.
• To identify issues faced by Next plc in motivating the staff members at workplace.
• Recommend ways through which company can motivate its staff members so that they
can sustain for long time period.
Research Questions
 Does employee motivation important for the workplace?
 How does the employee motivation affect the productivity of company?
 Which issues Next plc faced in motivating employees at workplace?
 What are the recommendations to company to motivate the employees to retain them
longer?
Research gap:
Research gap is the missing of insufficient data regarding the topic. Within a current
investigation main research gap is importance of employee motivation and its impact on
organizational productivity. In previous investigation, there was information available about the
significance of employee motivation but there were insufficient or lack of information about the
impact of employee motivation on organizational productivity. This is a main gap and in order to

eliminate or fulfill this missing information, researcher will use research questions in literature
review section. As it will help investigator in achievement of research aim and completion of
dissertation systematically (Christ and et. al., 2016).
Structure of dissertation
This is defined as a crucial structure for defining elements of a chapter by a researcher.
This will provide full descriptions of each chapter that will help an investigator recognize it and
perform analysis in a comprehensive and timely manner.
Introduction- This provides first chapter with full research information. This chapter
outlines research history, study summary, research priorities, research goals / questions etc. For a
researcher, it is therefore essential to do this chapter more effectively and more systematically.
Literature review- This refers to important and key research aspect that will allow a
researcher in previous research to recognize gaps and conflicts. All priorities are discussed in this
chapter in a more meaningful way. Under this, secondary sources have been used in this part by
consisting different sources such as books, internet sources, journals and magazines (Conrad,
Ghosh and Isaacson, 2015).
Research methodology- It also contains numerous systems for gathering reliable and
accurate data on subject. This chapter addresses in greater detail the research methods of the
project. The key element of this section is data sampling, data analysis, data collection, research
philosophy, time horizon, research methods, validity and reliability of research, ethical concern,
restriction of research, etc.
Data analysis and Interpretation- Analyzing the data is completed using theme analysis.
The analysis is carried out. Each and every research study issue will be discussed with different
themes. It will therefore enable a researcher to examine respondents' comprehensive answers to
topic (Curado, Henriques and Ribeiro, 2015).
Discussion- Under this section, discussion is based on the secondary method. It explains
the findings based on the secondary sources.

Conclusion and Recommendations- This provides as a final chapter a review of the
whole inquiry. Study targets and goals are more efficiently and important by researcher in this
section. A company will be given various ideas about how to address issues in the questionnaire.
Reflection and Alternative methodology- It is related to providing the overall experience
during conducting an investigation. There will be mention about the different methods which
used in performing a research (Esteban-Lloret and et. al., 2018).