BUSINESS RESEARCH DISSERTATION

BUSINESS RESEARCH
DISSERTATION

Table of Contents
INTRODUCTION.......................................................................................................................................4
Background of Research..........................................................................................................................4
Background of Organisation....................................................................................................................4
Rationale of Research..............................................................................................................................4
Research Aim..........................................................................................................................................5
Research Objectives................................................................................................................................5
Research Questions.................................................................................................................................5
Structure of dissertation...........................................................................................................................5
LITERATURE REVIEW............................................................................................................................7
Significance of employee motivation at workplace.................................................................................7
Impact of employee motivation on the organisational productivity.........................................................9
Issues faced by Next plc in motivating the staff members at workplace................................................10
Ways through which company can motivate its staff members so that they can sustain for long time
period.....................................................................................................................................................11
RESEARCH METHODOLOGY..............................................................................................................13
Research philosophy..............................................................................................................................13
Research approach.................................................................................................................................14
Research................................................................................................................................................14
Research strategy...................................................................................................................................15
Time horizon.........................................................................................................................................15
Data collection.......................................................................................................................................15
Sampling...............................................................................................................................................16
Ethical consideration.............................................................................................................................16
DATA ANAYSIS AND INTERPRETATION..........................................................................................18
DISCUSSION...........................................................................................................................................32
CONCLUSION AND RECOMMENDATIONS.......................................................................................34
Conclusion.............................................................................................................................................34
Recommendations.................................................................................................................................34

REFLECTION AND ALTERNATIVE METHODOLOGY.....................................................................36
Reflection..............................................................................................................................................36
Alternative research...............................................................................................................................36
REFERENCES..........................................................................................................................................38

Title: An investigation on importance of employee motivation and its impact on organisational
productivity.
INTRODUCTION
Background of Research
Employee motivation explains how a worker is dedicated to the job, how it is loyal to
company's goals and also how motivated they feel in work. Employment motivation may be
foreign or innate, indicating that the motivating factors of an employee that derive from
internally or externally. The motivated employee would like to work well for company to be
honoured, acknowledged and financially rewarded. The effects of job motivation go further than
simply making staff happy at work and improve staff morality. Motivated employees remain
concentrated to work more efficiently to accomplish the targets and gain their recompenses and
recognition. In enhancing the efficiency of the company motivation plays significant role. In
order to achieve success, motivated workers may help bring a company up to next level.
Motivated workers are more fulfilled, creative and efficient, thus inspiring success of company
to continue to effectively work to increase the performance of its employees (Moussa, Bright and
Varua, 2017). In fact, a high degree of motivation contributes to a demonstrated decrease in
absence and sales. Managers should follow fundamental strategies to enhance morale in
workplace and maximize their workers' dedication to company objectives. Managers should
provide staff with proper, specific aim of achieving and understand hard work to meet these
objectives in order to ensure that employees feel capable and appreciative.
Background of Organisation
Next plc is British multinational footwear, clothing and the home products retailer. This
has more than 700 stores in United Kingdom. This was established in year 1864 by Joseph
Hepworth in Leeds. This organisation provides the training to its staff members so that their
skills can be enhanced and they can sustain at workplace for longer period of time. It appraises
the performance of employees and also gives them rewards (Arbab and Mahdi, 2018).
Rationale of Research
The current investigation is related to examine the importance of employee motivation
and its impact on organisational productivity. Motivation is necessary for the success of

company. It increases the employee’s performance as well as productivity of firm. Learner
conducts investigation in personal and professional context. In personal context, learner
enhanced its skills and personal understanding about the specific subject area. In professional
context, learner examined the benefits of employee motivation to organisation and the different
factors which motivate the staff members. Through this, abilities and analytical skills of a learner
can be enhanced in order to conducting an investigation in the future (Joibari, 2017).
Research Aim
The aim of the study is “To examine the importance of employee motivation and its
impact on organisational productivity.” A study on Next plc.
Research Objectives
• To examine the significance of employee motivation at workplace.
• To determine the impact of employee motivation on the organisational productivity.
• To identify issues faced by Next plc in motivating the staff members at workplace.
• Recommend ways through which company can motivate its staff members so that they
can sustain for long time period.
Research Questions
 Does employee motivation important for the workplace?
 How does the employee motivation affect the productivity of company?
 Which issues Next plc faced in motivating employees at workplace?
 What are the recommendations to company to motivate the employees to retain them
longer?
Structure of dissertation
This is defined as a crucial structure for defining elements of a chapter by a researcher.
This will provide full descriptions of each chapter that will help an investigator recognize it and
perform analysis in a comprehensive and timely manner (Sutia, Riadi and Fahlevi, 2020).
Introduction- This provides first chapter with full research information. This chapter
outlines research history, study summary, research priorities, research goals / questions etc. For a
researcher, it is therefore essential to do this chapter more effectively and more systematically.

Literature review- This refers to important and key research aspect that will allow a
researcher in previous research to recognize gaps and conflicts. All priorities are discussed in this
chapter in a more meaningful way. Under this, secondary sources have been used in this part by
consisting different sources such as books, internet sources, journals and magazines (Hidayati
and Sunaryo, 2019).
Research methodology- It also contains numerous systems for gathering reliable and
accurate data on subject. This chapter addresses in greater detail the research methods of the
project. The key element of this section is data sampling, data analysis, data collection, research
philosophy, time horizon, research methods, validity and reliability of research, ethical concern,
restriction of research, etc.
Data analysis and Interpretation- Analyzing the data is completed using theme analysis.
The analysis is carried out. Each and every research study issue will be discussed with different
themes. It will therefore enable a researcher to examine respondents' comprehensive answers to
topic (Rai and Ojha, 2018).
Discussion- Under this section, discussion is based on the secondary method. It explains
the findings based on the secondary sources.
Conclusion and Recommendations- This provides as a final chapter a review of the
whole inquiry. Study targets and goals are more efficiently and important by researcher in this
section. A company will be given various ideas about how to address issues in the questionnaire.
Reflection and Alternative methodology- It is related to providing the overall experience
during conducting an investigation. There will be mention about the different methods which
used in performing a research (Singh, 2018).

LITERATURE REVIEW
Literature review is explained as a detailed overview of the previous analysis of the topic.
The method of validating, synthesizing and identifying the existing collection, as well as
completing the work produced through practicing, academics and researchers is systemic,
reproducible, explicit and effective. In addition, only a list of key references should be included
in a literature review. This is also a review of the key source data and allows an investigator to
collect detailed and accurate information on the subject. Identifying what is understood about an
area of study is the key aim of a literature review. The aim of the literature review involves the
establishment of the information on the subject, conducting assessments of prior study to avoid
repetition and crediting other researchers. The section enables a researcher recognize
inconsistencies, namely research gaps and methodological differences in past studies.
Investigator will be effective in evaluating additional requirements; research. The literature
review is thus important in order to examine the connection between work and its contribution to
particular topic of study (Hutasuhut and Hutasuhut, 2019). There have been secondary sources
used such as books, articles and journals to collect the information about importance of
employee motivation and its impact on organisational productivity.
Significance of employee motivation at workplace
As per viewpoint Sonia Kukreja (2020) Motivation drives individuals to do so in order to
accomplish their purpose. No guidance or instruction is required for the motivated individual. It
is just going to work as it wants. For instance, when an individual has a motivation get the
promotions, they will work successfully to receive promotion. Motivation of employees is
important to the success of an organization. This is the lack of consistency, energy and
motivation that employees of a company play each day. Otherwise, businesses will suffer
reduced productivity, less production rates and the business will possibly also fall below
substantial targets. Although employee motivation is not always simple, this is something that
employee managers have to maintain and regulate. Retaining and enhancing employee morale
can be challenge for businesses because not every job can attract and inspire those that have to
do it. Organizations must also strive to figure out how to keep their workers motivated. The
progress of every company largely depends on its workers. Irrespective of the tactics of an

organization or the marketing expertise of the responsible individual, a company cannot be built
on a secure basis without even a hard work and committed workforce. It is important to keep
employees motivated as they are highly efficient employees that help to accomplish business
objectives. Motivation is the internal feeling that doesn't force staff to stay. The inner emotions,
like want, wish, expectations, etc. have specific impact on human nature. Other than this, there is
some Significance of the employee motivation in an organisation mention below:
Improve employee performance- This motivation increases workers' productivity levels,
which ensures that they continue doing the job at best with less waste of time and money, since
motivated employees will use money to best of their capacity. The motivation fills gap among
work capacity and work desire and readiness continues to increase efficiency (Al-Hussaini and
et. al., 2019).
Attaining organisational objectives- Motivated workers often aspire to attain
organizational objective and devote their great attempts to accomplishment of the goals
objective, since only if they can accomplish their individual aim in order to achieve organisation.
All workers contribute in one way to their accomplishments.
Assure reactive workforce- A significant characteristic of a productive company is
adjusting to changing market environments. An organization needs extensive employees' loyalty
and engagement in context to be reacting to alter easily and also continue
to organisational activities smoothly. It decreases the time of the company to changes. In fact this
enables the organization to adapt effectively to changing requirements (Sinha and Kumar, 2016).
Facilitates direction- Management is an essential management role and constitutes one of
core functions. Motivation is essential part of the course as described earlier. In order to lead or
initiate a project as per a plan formulated, staff must work with loyalty and commitment heartily
(NYANGWESO, 2018). The management process is therefore effective only if the workers
move in direction decided by manager and motivated workforce is needed.
Enhance productivity- Process of motivation means enhance in employee productivity.
Motivation suits employee’s needs and therefore offers an incentive to work as hard as he can. A
successful worker is able to make more sacrifices to change the company than a discouraged
worker (Sahu, 2016).