logo

The impact of globalisation on different functions of multinational organisation

5 Pages506 Words22 Views
   

Added on  2023-02-01

About This Document

This research project aims to analyze the impact of globalisation on marketing functions of multinational corporations, with a case study on Tesco. It explores the importance of globalisation in the retail industry, identifies the impact on Tesco's marketing functions, and examines the challenges faced by Tesco due to globalisation.

The impact of globalisation on different functions of multinational organisation

   Added on 2023-02-01

ShareRelated Documents
Research Project
The impact of globalisation on different functions of multinational organisation_1
Table of Contents
Title: The impact of globalisation on different functions of multinational organisation.................4
INTRODUCTION...........................................................................................................................4
1.1 Overview of nature of project...........................................................................................4
1.2 Research aims and objectives...........................................................................................4
1.3 Rationale of research........................................................................................................4
1.4 Activities and time scale...................................................................................................5
CHAPTER 2: LITERATURE REVIEW.........................................................................................8
2.1 Introduction......................................................................................................................8
2.2 Literature Review.............................................................................................................8
CHAPTER 3: RESEARCH METHODS.......................................................................................11
3.1 Research approaches......................................................................................................11
3.2 Methodologies................................................................................................................11
CHAPTER 4: DATA COLLECTION AND DATA ANALYSIS................................................14
4.1 Data collection................................................................................................................14
4.2 Data analysis, presentation and discussion.....................................................................14
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................20
5.1 Conclusion......................................................................................................................20
5.2 Recommendation............................................................................................................20
CHAPTER 6: PERSONAL REFLECTIVE STATEMENT..........................................................21
6.1 Reflect on research method used in project....................................................................21
6.2 Consider research method that could have been used....................................................21
6.3 Areas for further research...............................................................................................21
REFERENCES..............................................................................................................................22
The impact of globalisation on different functions of multinational organisation_2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Research Project Assignment - The Impact of Globalisation on Multinational Organisation
|22
|2646
|490

Research Project Assignment - Impact of Globalisation on Market Performance
|38
|8840
|341

Research Project on Employee Motivation and Its Impact on Performance of Employees
|36
|4126
|47

Data Collection and Analysis of Tesco
|23
|4539
|789

Impact of Globalization on the Performance
|27
|7290
|460

Impact of Staff Motivation Schemes on Employee Retention: A Case Study on Marks & Spencer
|22
|5259
|406