Business research Methodology Research 2022

Running head: BUSINESS RESEARCH METHODOLOGY
Business research Methodology
Name of student
Name of University
Author note

1
BUSINESS RESEARCH METHODOLOGY
Research topic: Sexual harassment within the workplace of MegaMart, Jamaica.
Introduction
The research is done to focus on the impact of sexual harassment within the workplace
considering the case study analysis for MegaMart in Jamaica. The topic will present an idea
about how this major issue, i.e., sexual harassment with the workplace can result in poor
performance from the employees as well as affect the overall performance of the organisation
negatively. The research subject has been chosen for the purpose of ensuring that the issue
within the workplace is minimised and a positive impact is created on the overall business
performance (Mainiero & Jones, 2013).
1.1 Background to the Study
The background of the research highlights the impact that can be caused due to the
sexual harassment of women in the workplace, which is against the law under the Equal
Opportunity Act 2010. The sexual harassment issue often makes the individuals offended,
humiliated and at times, intimidated, which can be in the form of both verbal as well as
physical abuse and harm (Spector et al., 2014). This kind of issue is a negative behaviour that
has not been mutually agreed upon by two individuals. Thus, the research background sheds
light on the actual purpose, which is to determine the probable impacts or effects created due
to sexual harassment within the workplace and also the descriptive research design and
interpretation of results will be done based on the data and information collected (McDonald,
Charlesworth & Graham, 2015).
1.2 The research problem
The problem of research often demonstrates the problem associated with the sexual
harassment experienced within the workplace, which can often lead to lower performances of
the workers due to being felt humiliated, offended and sometimes intimidated too. The

2
BUSINESS RESEARCH METHODOLOGY
victims of sexual harassment are mainly the women and besides gaining request for sexual
favours, unwelcome conduct or behaviours related to sexual matters have alleviated the issue
furthermore (Hersch, 2015). With the emergence of sexual harassment within the workplace,
there would also be violation of fundamental rights of women to equality and hindering the
formation of a safe environment that is free from sexual harassment. Thus, the problem
statement here is the sexual harassment within the workplace, which can be dealt with the
help of implementing right laws, policies and procedures to keep women safe within the
working environment (Valiente, 2013).
1.3 The research questions
 What can be the impact of sexual harassment within the workplace on the job
performance and motivation level of employees at MegaMart in Jamaica?
 How do the workplace harassment affect the morale level and can result in poor job
performance within the workplace?
 Is there a link between the overall business performance and sexual harassment of
men and women within the workplace?
 What are the various measures that have been recommended for the prevention of
sexual harassment within the workplace and ensure improvement of job performance
and increase level of motivation too?
 How will the measures recommended can have positive impact and increase
employee’s job performance and level of motivation?
1.4 The research hypothesis
H0: The sexual harassment of women within the workplace does not pose any serious
positive impact on the overall business performance

3
BUSINESS RESEARCH METHODOLOGY
H1: The emergence of sexual harassment within the workplace can direct affect the overall
business performance due to lower morale of staffs and being offended with such issues
1.5 Rationale or purpose of the study
The rationale of the research study highlights the problem related to the sexual
harassment within the workplace. The women working at the organisations believed that
sexual favours were being asked for by the managers, which also made them feel humiliated
and offended. This kind of problem is a major fact that contributed to the management of this
research study for ensuring that the issues are overcome and a good working environment and
culture is created that is free from discrimination, harassment, both physically and mentally
(Mainiero & Jones, 2013). With the management of these issues, the organisations would be
able to undertake various approaches and measures to ensure prevention of workplace
harassment and discrimination based on gender, race or religion, etc. too. Thus, the goal of
the research study is to overcome the sexual harassment problem and maintain a good
environment for working though with the consideration of causes and effects of the problem
(Buchanan et al., 2014).
1.6 Research aims and objectives
The research aims to determine how the sexual harassment at the workplace can result
in affecting the overall business performance, thereby, affect the sales and revenue generation
too.
Objectives
 To identify the probable causes as well as the impacts of sexual harassment within the
workplace
 To evaluate various causes that may be associated with the sexual harassment issue
within the workplace of MegaMart, Jamaica