Business Research Methodology: Opportunities and Problem of Social Electronic Commerce
Added on 2020-03-16
13 Pages2341 Words320 Views
Running head: BUSINESS RESEARCH METHOD Business Research MethodName of the Student Name of the University Author’s Note
1BUSINESS RESEARCH METHODTable of Contents Topic: Opportunities and Problem of Social Electronic Commerce...............................................21. Introduction:................................................................................................................................22. Project Objective:........................................................................................................................23. Project Scope:..............................................................................................................................34. Literature review:.........................................................................................................................35. Research question:.......................................................................................................................56. Research design:..........................................................................................................................56.1 Qualitative research:..................................................................................................................56.2 Quantitative data analysis:.........................................................................................................67. Gnatt Chart:.................................................................................................................................88. Research Limitation:....................................................................................................................99. Time schedule:.............................................................................................................................910. Conclusion:................................................................................................................................9Reference list:................................................................................................................................10Appendix: Time schedule..............................................................................................................12
2BUSINESS RESEARCH METHODTopic: Opportunities and Problem of Social Electronic Commerce1. Introduction: Social media commerce is the form of e-commerce that employs social media inpromoting online transaction. Social e-commerce is a tool that allows online buyers in sharingtheir views and experience about the product as well as service quality. Social e-commerce wasfirst introduced in 2005 with the initiative of Yahoo. The primary objective of this specificinitiation was gathering necessary feedback and support from the online shoppers. Based on theirfeedback the business experts tend to implement their new business strategy and policy forfulfilling the needs and demands of the customers. It has been observed that after the emergenceof social ecommerce large number of business experts get the scope of collecting customers’feedback from different geographical boundaries and attitudes. As a result, the business expertsget to know the current trend of market. This specific study has provided in-depth overview onthe Opportunities and Problem of Social Electronic Commerce. 2. Project Objective: The primary objectives of this specific project are as follows:To critically evaluate the opportunity that business experts have after initiating socialecommerce for online transactionTo identify the challenges that occur in maintaining social electronic commerce withinbusiness To provide some of the major recommendations on how to overcome those challenges ofsocial electronic commerce
3BUSINESS RESEARCH METHOD3. Project Scope: In past few years the business experts were facing innumerable difficulties in collectingcustomers’ feedback beyond going the regional boundary. Traditional media was not sufficientenough to gather appropriate response of the customers (Turban et al. 2015). However, in orderto collect necessary feedback from the online shoppers the social electronic commerce has beenrendered. However, after the emergence of social ecommerce the business experts by sitting atthe own workplace has collected necessary feedback from the customers. As a result, thebusiness managers are aware of the current needs and demands of market. This specific study hasfocused to make an in-depth evaluation on how the business experts are successful to enhancetheir business process after interacting with the customers from social media. At the same time, it has also been observed that people who are providing their necessaryfeedback are from different geographical boundaries. Therefore, the service providers have toface communication barriers, psychological barriers while gathering feedback. At the same time,large number of business employees is not very much advanced in technology (Huang andBenyoucef 2013). Therefore, the employees have to face difficulties in operating the businessprocess with the help of technological advancement. 4. Literature review: Summarizing literature review:Mayo (2014) stated that with the rapid growth of business customers’ needs and demandsare changing gradually. People of different geographical backgrounds and attitudes intend toprovide their necessary feedback regarding the quality of products and services. Social electroniccommerce is the platform where people can share their own experience of online shopping, their
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Opportunities and Problems of Social Electronic Commerce BUSN20016lg...
|11
|2506
|49
HI6008: Literature Review on Social Electronic Commercelg...
|11
|3385
|207
(PDF) The Evolution of Social Commercelg...
|13
|2928
|38
E-Commerce Presence: Building, Strategies, and Marketinglg...
|13
|2905
|2
Business Research RESEARCH 16 Business Research Research Name of the Student Name of the University Authorlg...
|18
|4201
|303
Data Collection and Analysis: Using Social Media Voice of Customers on House of Qualitylg...
|26
|6805
|436