Methods: Business Research Methods

Methods 1
Business Research Methods

Methods 2
Contents
Summary of theory and progression in the field.............................................................................3
Common themes across four articles...............................................................................................4
Different themes across the four articles.........................................................................................5
Limitations of study.........................................................................................................................6
Future research directions................................................................................................................7
Critical evaluation of the articles.....................................................................................................8
References........................................................................................................................................9

Methods 3
Summary of theory and progression in the field
According to the Ryu, et al., (2012), fine dining restaurants used a high-price consumption model
that is used to motivate the customers towards the business. The customers pay a premium for
fine dining and upscale restaurants to generate high utility and high profits by the consumers.
The behavioral economics perspectives used in this process and it also includes the needs that are
highly specific in the process. The manager of the consumption of dining restaurant needs to
identify the needs of the customers (Wang and Mattila, 2015). However, most of the managers
did not identify all the needs of the consumers and fail to sustain in the market. So that they
withdrawal their restaurants from the market. The consumption of dining restaurants needs
proper innovative ideas and several qualities so that consumers attract towards the restaurant and
increases the business process in this context. Consumer needs affect the dining restaurants and
selection of restaurants from the market. The Maslow hierarchy of needs includes the description
of the needs that are required for the customers in the restaurant context (Peng, et al., 2015).
The market positioning analyzed with the help of the hierarchy of needs. The process of the
hierarchy of needs can achieve several benefits and this improves the overall profit of the
organization. The consumption of the dining in a restaurant context improves the process by
customer satisfaction.