Business Research Methodology

Running Head: Business Research Methodology
BUSINESS RESEARCH METHODOLOGY
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Business Research Methodology
1
Response to Question 1: Qualitative research uses non-statistical approaches to
achieve a population understanding. It uses in-depth interviews to obtain a better understanding
of the stimuli, instead of an inquiry that can be normally evaluated using math. The Qualitative
techniques of data analysis work are considered especially useful for having a detailed
understanding of the underlying motives and reasons for the survey conducted. It provides
insight into the problem environment. At the same time, ideas and hypotheses for later
quantitative research are frequently developed (Almalki 2016.). In qualitative survey some
common source for conducting survey focuses on the quality of interviews that may be
organized, semi-structured or organized; and the qualitative research is gathered from the focus
groups with several participants discussing a subject. Postcards or written questionnaires in
small-sized formats that, for example, ask three or four focused participant questions, but give
them the space to write in their own words.
Whereas Quantitative research uses statistical techniques to analyze the data and acquire
the understanding of the population in quantity. It includes the estimates, percentages, or quotas
of the survey in quantitative terms (Rutberg and Bouikidis 2018.). Quantitative techniques of
data analysis work are prepared by the quantity, percentage form, or in numbers. In a quantitative
survey, some common sources for conducting surveys either online, by telephone, or in person.
Rely on a large number of people having the same questions; whereas, Observations involve the
number of times a particular occurrence happens, such as how frequently a term is used in
interviews or the coding of observational data to translate it into numbers.