Conspicuous Consumption and its Impact on Consumer Behavior

Running head: BUSINESS RESEARCH METHODS
Business research method
Name of the student
Name of the university
Author note

1BUSINESS RESEARCH METHODS
Conceptual Nabi, N., O’Cass, A. and Siahtiri, V., 2019. Status consumption in newly
emerging countries: the influence of personality traits and the mediating
role of motivation to consume conspicuously. Journal of Retailing and
Consumer Services, 46, pp.173-178.
Qualitative Winkelmann, R., 2012. Conspicuous consumption and satisfaction. Journal
of Economic Psychology, 33(1), pp.183-191.
Quantitative Bellezza, S., Paharia, N. and Keinan, A., 2016. Conspicuous consumption
of time: When busyness and lack of leisure time become a status
symbol. Journal of Consumer Research, 44(1), pp.118-138.
Mixed method Kobbernagel, C. and Schrøder, K.C., 2016. From everyday communicative
figurations to rigorous audience news repertoires: A mixed method
approach to cross-media news consumption. MedieKultur: Journal of
media and communication research, 32(60), p.26.

2BUSINESS RESEARCH METHODS
Brief summary of the theory
Conspicuous consumption has higher level of impact ion case of driving the behavioral
characteristics as well as decision making process of the people. The term conspicuous
consumption describes the situation depending on which money is being intentionally being
wasted for showing the financial power to the society (Nabi, O’Cass and Siahtiri 2019). The
process indicates the goods and service purchasing behavior, this can help to improve the social
status of the people. By purchasing the expensive products, the economic power is being
displayed. In case of conspicuous consumption, people purchase the products for showing to
others not for satisfying the needs of individuals. The concept of conspicuous consumption
motivates the people towards luxury purchasing. In 1899 the famous sociologist Thorstein
Veblen introduced the concept of conspicuous consumption in the book called ‘The theory of the
leisure Class consumption’. By highlighting two distinct characteristics such as good
serviceability and holistic aspects of goods, the consumption concept has been described. The
purpose of this study is to highlight different fields of conspicuous consumption such as
customer satisfaction, buying behavior, customer motivation and experience quality.
Common themes
The article has shed light on the changing consumption trends in developing countries
after the financial improvement. Through this research, the author has tried to shed light on the
link between susceptibility to interpersonal influence and personality traits of the consumers
(Nabi, O’Cass and Siahtiri 2019). By highlighting the social comparison theory the author has
tried to shed light on different social situation for motivating the consuming behavior in
developing countries.