Business Research Methods

Running head: BUSINESS RESEARCH METHODS
Business research method
Name of the student
Name of the university
Author note

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BUSINESS RESEARCH METHODS
Reference list
Conceptual Kastanakis, M.N. and Balabanis, G., 2014. Explaining variation in
conspicuous luxury consumption: An individual differences'
perspective. Journal of Business Research, 67(10), pp.2147-2154.
Qualitative Correia, A., Kozak, M. and Reis, H., 2016. Conspicuous consumption of
the elite: Social and self-congruity in tourism choices. Journal of Travel
Research, 55(6), pp.738-750.
Quantitative Amatulli, C., De Angelis, M., Korschun, D. and Romani, S., 2018.
Consumers' perceptions of luxury brands’ CSR initiatives: An
investigation of the role of status and conspicuous consumption. Journal of
Cleaner Production, 194, pp.277-287.
Mixed method Kobbernagel, C. and Schrøder, K.C., 2016. From everyday communicative
figurations to rigorous audience news repertoires: A mixed method
approach to cross-media news consumption. MedieKultur: Journal of
media and communication research, 32(60), p.26.

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BUSINESS RESEARCH METHODS
Brief summary of the theory of progression
Conspicuous consumption indicates the practice of purchasing service or goods for
publicly displaying the economic power rather than satisfying the basic need of individuals
(Kastanakis and Balabanis 2014). The term conspicuous describes the wasteful and lavish
spending. In this case, people spend money on the products and services those are not necessary.
Analyzing the current purchasing trend, it can be said that conspicuous consumption practice has
become highly popular among the people. The dynamic theory of conspicuous consumption
describes different ways to display the wealth. In case of conspicuous consumption progression
process, the improvement of social standard of people is being highlighted by showing the
behavioral changes through purchasing.
Common themes and findings
Kastanakis and Balabanis (2014), stated in ‘Explaining variation in conspicuous luxury
consumption: An individual differences' perspective’ that theoretical concepts of the profit led
and wage led demand regime can be incorporated in the consumption process. By using the
Bhaduri–Marglin model relative consumption concerns have been analyzed by the author. The
profit share in the workplace can help to drive the changing consumption pattern. Some of the
cases, the uneven distribution of the customers can impact on consumption process. Therefore, it
can be said that economic status of the workers impact on their consumption process.
In the second article ‘Conspicuous consumption of the elite: Social and self-congruity in
tourism choices’, the changing pattern of consumption in daily life has been highlighted, which
is sufficient for driving the travel consumption pattern of the Portuguese people (Correia, Kozak