Conspicuous Consumption: A Review of Four Articles

Running head: BUSINESS RESEARCH METHODS
Business research methods
Name of the student
Name of the university
Author note

1
BUSINESS RESEARCH METHODS
List of reviewed articles
Theory and
progression
Kapeller, J. and Schütz, B., 2015. Conspicuous consumption, inequality
and debt: the nature of consumption‐driven profit‐led
regimes. Metroeconomica, 66(1), pp.51-70.
Qualitative Vohra, A.V., 2016. Materialism, impulse buying and conspicuous
consumption: A qualitative research. Global Business Review, 17(1),
pp.51-67.
Quantitative Amatulli, C., De Angelis, M., Korschun, D. and Romani, S., 2018.
Consumers' perceptions of luxury brands’ CSR initiatives: An
investigation of the role of status and conspicuous
consumption. Journal of Cleaner Production, 194, pp.277-287.
Mixed method Kobbernagel, C. and Schrøder, K.C., 2016. From everyday
communicative figurations to rigorous audience news repertoires: A
mixed method approach to cross-media news
consumption. MedieKultur: Journal of media and communication
research, 32(60), p.26.

2
BUSINESS RESEARCH METHODS
Brief summary
The concept of conspicuous consumption was introduced in 1899 by sociologist Torstein
Veblen. The conspicuous consumption is about spending money for acquiring the luxury
products die displaying the financial power to the people. In the words of Vohra (2016), in case
of conspicuous consumption, the economic power of the people is being shown through their
social status. In this theory of conspicuous consumption it has been mentioned that for showing
the financial power people purchases the luxury products rather than fulfilling their needs. It has
been mentioned in this study that, the conspicuous consumption indicates the upper class people.
After the industrial revolution, the consumption characteristics of the middle class people have
changed (Correia, Kozak and Reis 2016). In the conspicuous consumption progression process, it
has been highlighted that after the improvement of social standard of the people, the noticeable
behavioral changes among the people has brought the changes in life style.
Common themes
In order to analyze the impact of conspicuous consumption, four articles have been
reviewed in this study. In the first article namely ‘Conspicuous consumption, inequality and
debt: the nature of consumption‐driven profit‐led regimes’, the theoretical concepts of the profit
led demand and wage led demand have been discussed for highlighting the conspicuous
consumption concerns. In order to discuss the conspicuous consumption process, the author has
discussed about the Bhaduri–Marglin model. In order to understand the integration process of the
Veblenian concept, the role of the Bhaduri–Marglin model is very important (Kapeller and
Schütz 2015). It has been identified that the increasing profit share impacts on the income of the
workers. In the second article, the rate of consumption has been considered as the major key