Business Research of Nestle Australia Ltd

Running head: BUSINESS RESEARCH
BUSINESS RESEARCH
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BUSINESS RESEARCH
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Table of Contents
Introduction...................................................................................................................1
Discussion.....................................................................................................................1
Conclusion....................................................................................................................1
References...................................................................................................................1

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Introduction
Nestle Australia Ltd is an unlisted public company and is a foreign-owned
subsidiary of the Switzerland based food and beverage manufacturer Nestle S.A. It
is a wholly owned subsidiary and generate its revenue by manufacturing and
distributing a wide range of food and beverages product. The company head office is
located in Rhodes, New South Wales. The company's primary aim is to enhance the
quality of life and contributes to a healthier future (Nestlé, 2020). Nestle is one of the
leading food and beverage companies all over the world. It has more than 2000
brands that are extremely popular in the countries in which the company is
operating. Nestle is present in almost 189 countries worldwide. The company
inspires individuals to live a healthy life and even contributes towards their healthier
future, thus providing towards the society and ensuring that it can sustain in the
competitive market for an extended period. Nestle Australia engaged in production of
a wide variety of food and beverage products such as processed milk, infant foods;
chocolate, culinary products, drink products, accessories, and many more that are
extremely popular and loved by the customers. Nestle is a conglomerate company
having multiples of business operations that are managed by one corporate group. In
this case, the company is heading towards expansion of its existing business and for
a conglomerate business entity, its required extensive research and development
cost for the expansion project as the company is already having a brand image in the
food sector and it needs to maintain that reputation. The company is entering into a
new market and sell products or services to a new consumer base. One of the
significant reason for the expansion is to save the corporate money by operating
more than one company and by this business expansion the parent company can
diversify its risk to reduce the impact of any type of financial setbacks if exists.

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Perth is the fourth largest city in Australia located in the southwestern region
and is one of the metropolitan cities of Australia. It is one of the most expensive
cities in southern hemisphere, and various sectors operate in this region as it
includes utilities, transport, and groceries. The population is almost 2 million people
and people consumed wide range of fruits and vegetables however, most of the
population love to enjoy wide variety of snacks and this will proves to be beneficial
for the company as it offers delicious snacks and beverages of high quality. Perth is
the capital of Western Australia, and it is famous for manufacturing and exporting a
wide range of raw materials. At present, Western Australia is acquiring a position
that can be used to capitalize on the increasing demand for food. In this report, we
are selecting the Perth city for further expansion of the business as it will be
profitable for the company. Western Australia is already an emerging value-added
sector in food and beverage industry; however, it is small and could be more
effective form targeted development. Nestle can expand its food and beverage
company by conducting its operational activities in Perth, and it will be beneficial for
the business.
Discussion
It is always required to do adequate research before heading towards any
implementation of a business expansion project (Hair 2015). All the relevant
secondary data must be acquired so that innovative and profitable strategies can be
framed to obtain valuable results. Nestle Australia is already an established and
renowned brand in the food and beverage sector all over the world. Thus for further
expansion and growth of the operating activities of the business, it needs to form
innovative and advanced strategies by which it can maintain its current profitability
and can attract more brand recognition. Nestle brand is categorized by target market