Nestle: Background, Competitors, Microenvironment, SWOT Analysis, PESTLE Analysis

Running Head: NESTLE 0
Marketing

NESTLE 1
Contents
Introduction / Background of Nestle......................................................................3
Major competitors of Nestle...................................................................................3
Microenvironment of Nestle...................................................................................3
Relevant publics.................................................................................................... 3
Key suppliers of Nestle.......................................................................................... 4
Swot Analysis of Nestle.......................................................................................... 5
Pestle analysis of Nestle Australia.........................................................................6
Conclusion............................................................................................................. 8
References............................................................................................................. 9
Lucio, R. (2019). Nestlé expects sales to rise in 2019 following revived growth.
Retrieved from:...................................................................................................... 9

NESTLE 2
Introduction / Background of Nestle
Nestle was started in the year 1905 through the merger of “Anglo Swiss Milk
Company” that was established in 1866 by the brothers named George, Charles Page, and
Farine Lactee Henri Nestle. In Australia, Nestle is the public Company. Besides this, it also
ranked on the number 196 from the top 2000 Companies of Australia. Nestle tries to get the
extreme revenue from its food product manufacturing in the industry of Australia. In the year
2018, Nestle has 4415 employees across Australia (Skeja & Keskin, 2018). In addition to
this, the total revenue of the company amounted to $2,270,062,000. Ms Sandra Martine is the
Chief Executive of Nestle in Australia. Besides this, Ms Elizabeth Proust is the Chairman of
Nestle Australia.
In Australia, Nestle markets as well as manufacturers the wide range of beverage and
food products that includes coffees, processed milk, infant foods, chocolate, culinary
products, nutritional snacks, confectionary, accessories, and pet foods. Nestle brands includes
the Nesquik, Maggi, Nespresso, Kit Kat, Milo, Nestle Professional, Quick-Eze, Sustagen,
Nestle Helath Sceince, BioGaia, Plaistowe. In the recent time, Nestle is growing well in
several parts of the country due to its high quality product and better customer service.
Major competitors of Nestle
Nestle has to face the tough competition from the three brands names Cadbury,
Hershey, and Unilever. The also, Nestle has the competitive advantage over these brands. It
has significant scale as well as scope in manufacturing, marketing, as well as administration
of its products. The offerings of Hershey’s include sugar, chocolate confectionary product,
snack items, beverages and toppings. The target customers of Hershey’s are wholesale
distributors, mass merchandisers, wholesale clubs, drug stores, grocery stores, vending
companies, departmental stores, dollar stores as well as convenience stores. As compare to
this, Cadbury targets the kids between the age group of 5 o 10 years. It believes that this age
group mostly prefers the chocolates other than any confectionary. It has also shifted its target
market to the family members who celebrate the festivals with the chocolate products (Miah
et al, 2015).
Microenvironment of Nestle