Business Research

Running head: BUSINESS RESEARCH
Business Research

BUSINESS RESEARCH 2
Introduction
This reflective report demonstrates my learning regarding the approval of topic,
literature review, and research methodology. This report discusses the data regarding
the findings from data as well as, writing up project report. It also shows my experience
about research report, insight gained with the teamwork.
1. Topic Approval
Business research course has increased my learning regarding the identification of
issues. I have focused on contemporary issues in hotel and tourism industry to select
the research topic. By focusing on these issues, internal Marketing in Hotel & Tourism
Industry was selected by me. This topic is beneficial for me to become good marketing
manager in Hotel & Tourism Industry as this research develops the depth understanding
about the internal marketing. During selection of topic, I have approved the topic with
supervisor i.e. internal Marketing in Hotel & Tourism Industry (Castellanos- Verdugi and
Veerapermal, 2009).
Problem definition
Throughout business research course, I have developed my learning with respect to
problem definition. In such a part, I have developed my knowledge that the issue is
defined in detail as well as, comprehensible way.
Research question
After illustrating the issue, I have improved my learning related to research questions.
These questions are created according to research topics.
Writing of topic approval submission
I choose the topic that was current issues as it would aid me in topic approval
submission in less time (Crosby and Johnson, 2003).
2. The literature review
Search process
During the business research course, I have increased my learning about the search
process that can be beneficial to obtain the feasible data related to the research
concern. The search process enables me to understand which article is effective in the
context of obtaining the data regarding the research issues (Guest and Conway, 2001).
Summarising relevant articles
Throughout the business research course, I have increased my understanding of the
ways of summarising the relevant articles. From the assignment 3, it is found that
internet marketing is significant and it could be considered through providing training
and recruiting the workforces in the development of service. This section was beneficial
for me in the accomplishment of organizational objectives (Sekaran and Bougie, 2016).
Designing the outline of the literature review
Throughout the business research course, understanding about different ways of
outlining the literature review was gained by me. These learning were applied by me in
this research. In this way, I have outlined the literature review by using different
subtopics such as Establishment of Service culture, Development of marketing
approach to Human Resource Management, Dissemination of marketing information to
employees, and Implementation of reward and recognition system. It would be
beneficial to obtain accurate data with respect to research issues. It is also addressed
that the outline can make competent me to create the draft for business operation.
Writing up the literature review