Business Research: Learning and Experience in Problem Defining, Literature Review, Research Methodology, and Findings of Data

Running head: BUSINESS RESEARCH
Business Research

BUSINESS RESEARCH 2
Introduction
This reflective report takes into consideration about the learning and experience in the
context of problem defining, addressing the topic, writing of topic approval submission,
and development of research question. It also emphasizes on learning about a different
aspect of literature review, research methodology, and findings of data. This reflective
report demonstrates the learning about writing up the project, and research experience
as well as, teamwork.
1. Topic
Topic identification
By attending different weeks in the business research course, I was able to identify the
topic. Along with this, our team members are interested with respect to topic related to
electronic marketing. It also focuses on how a customer attitude, their feeling, trust as
well as, behavioral intention have an impact on online shopping together with, how they
are responding towards the online shopping in Nepal.
Problem definition
I have improved my learning that online shopping is rising continuously, but different
Nepalese customers are hesitating for purchasing online. From the project report, I
have observed that some individuals from big cities prefer to shop through online mode
as well as, amongst them youngsters are more active due to following up new
technology and trends as per the demands and needs. The research problem for this
project is “Nepalese behavior and attitudes towards online shopping”(Shathi, and
Kannaiah, 2015).
Research question
The research question was selected by me for this research project is “What is the
impact on consumer buying behavior with online shopping in Nepal “. This research
question was responded through this research project.
Writing of topic approval submission
The topic was approved for submission as this research topic was appropriate with the
intention of investigation. I have observed that writing of topic could be approved by
selecting the innovative research issues (V. and Kumar, 2017).
2. The literature review
Search process
In the context of the research project, I have searched the data by utilizing the different
databases such as Google scholars, IEEE, and ACM. I have observed that these
databases could be utilized to access different sources such as journal articles, articles,
textbooks, as well as, academic publication.
Summarising relevant articles
During conducting the research project, I have summarised the relevant articles. For
this, I have focused on literature reviews of different authors as well as, emphasized on
those articles that are related to research issues (C, S. K., and Timalsina, 2016).
Designing the outline of the literature review
In the literature review, I have focused on outline the research topic such as an online
shopping model, customer buying behavior on online platforms, and popular online sites
in Nepal. I have also emphasized on advantages of online shopping and its impact on
customer buying behavior, and consumer attitude towards online shopping in Nepal. It