Business Research Project Assignment - Tesco Plc
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Added on 2020-10-22
Business Research Project Assignment - Tesco Plc
Added on 2020-10-22
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BUSINESS RESEARCHPROJECT
Table of ContentsCHAPTER 1....................................................................................................................................2RESEARCH PROPOSAL...............................................................................................................2Research title................................................................................................................................2P1 Research proposal that clearly defines research questions hypothesis and literature review. .....................................................................................................................................................2P2 Examine appropriate research and conduct primary and secondary methods. ......................9P3 Appropriate methods for business research consider cost, access and ethical issues. .........13P4 Analytical tools to analyse research findings and data. .......................................................13P5 Communicate research outcomes for the intended audience................................................27P6 Reflect on the effectiveness of methods applied for objectives...........................................27P6 Areas of further study. .........................................................................................................28REFERENCES..............................................................................................................................291
Research titleThe impact of digital technologies on business operations of organization; A study on Tesco.P1 Research proposal that clearly defines research questions hypothesis and literaturereview. IntroductionDigital technologies are those technologies which exists where digital information andphysical resources combines in a new ways to create value and profitability. Businessorganizations seeking digital edge transforms process, business models and the customerexperience by exploiting the pervasive digital connections between systems, people, placeand things (Pink, 2016). Digital technology is helpful in terms to revolutionized the activitiesof business enterprise. This is very helpful in terms to bring the systematic growth inenterprise. Thus, technological advancement will bring sustainable image in the market. The term digital technology will be helpful in relation to have the things as are media,conferencing etc. Thus, it can be said that modern technology will be helpful and it will takeover the process of traditional process in market. In addition to this, manager of the firm needto hire the skilled labor force so that they are able to carry smooth operation in market. Tescois taking number of initiatives in terms to implementing digital technology so that brandimage of the firm can be sustained. The effective things will be helpful in term bring longterm productivity and profitability to the business enterprise. Digitalisation has altered the business exercises in successful mode. In eachundertaking advertising assumes significant part to get achievement. With the assistance ofbetter strategies of advertising the firm can achieve its longing destinations. The termadvanced advertising can be determined as marketing of item and administrations throughcomputerized mode as are portable innovation and online networking. These technologies notonly aid in reducing time, efforts and cost of the organization but also assist in providingcompetitive advantages to the companies. In this context, the focus of present research studywill be on analyzing the implications of digital technologies on daily business operations ofTesco. In order to attain the aim and objectives of research study, researcher will conductquestionnaire survey at Tesco, London where the participants will be managers workingwithin the organization. Tesco is one of the leading retail and supermarket incorporating inUnited Kingdom. The organization has over 6600 stores worldwide and possesses enormouslevel of customers. The management of Tesco is widely known for implementing advancetechnologies within their organizational framework. In this context, the researcher will be2
conducting research in order to obtain information about the impact of digital technologies onorganization. Researcher will comprehend the terminology by creating robust argument in theresearch in the form of literature review. The research methods that will use by researcher inthis research will be elaborate and timeline of the activities will be depict in the form of GanttChart. In this context, the aim and objectives of research study is formulated below:AimThe aim of research study is “To analyze the impact of digital technologies on businessoperations of Tesco.”ObjectivesThe summarized objectives to underpin the aim of study are listed below:To identify the significance of digital technologies in enhancing growth oforganization.To analyze the impact of digital technologies on business operation of Tesco.To identify the challenges faced by management in the process of using digitaltechnologies.Research questionsResearch questions are fundamental core of research study. In order to attain the aim andobjectives of research study, it is essential for researcher to prepare research questions. In thiscontext, researcher will answer following questions:1.What is the significance of digital technologies in enhancing growth of organization2.What is the impact of digital technologies on business operations?3.What are the challenges faced by management in the process of using digitaltechnologies?Rationale for selecting researchThis research will help in enhancing the knowledge level of researcher as it willprovide explicit understanding about the impact of digital technologies on the organization.Digital technologies have become essential part of every individual life. How one uses itcreates big difference. In this way, through this research researcher will be able to getfamiliar with Tesco which is one of the leading and largest supermarket and retailorganization in United Kingdom. Eventually, researcher will be able to increase his or herresearch skills from this research study. Literature ReviewSignificance of digital technology3
According to Davies, Coleman and Livingstone, (2015) digital technologies are thosetechnologies which are used by organizations and management in order to reduce oreliminate manual efforts and enhance the quality of products and services manufactured bythem. In global competitive environment, it becomes rudimentary for business organizationsto invest and implement in digital technologies like cloud computing, social media marketing,Internet of Things, mobile communication technologies, web based applications, etc. toenhance the profitability and productivity of the organization. Groshen and et.al., (2017)elaborated that digital technologies are significant for organizations as these technologieshave replaced traditional methods of conducting business activities. From marketing tomanaging human resource, from production to distribution, digital technologies have reducedthe time, efforts and cost of the organization and help them in accomplishing their setbusiness goals and targets effectively and efficiently. In order to sustain in competitiveenvironment it is essential for business organizations to invest in precise digital technologiesand implement it within the business framework so that common goals and objectives oforganization can be attain. Robinson and et.al., (2015) argued that digital technologies indeedaid in enhancing the profitability and growth of organization but at the same time it increasescomplexities and stress within the organization. Employees have to deal with loads of tech inorder to comprehend and exploit them.Impacts of digital technologiesHämmerle and et.al., (2015) elucidated that digital technologies both positively andnegatively impact on the organization. It helps in increasing the quality and quantity ofproducts and services of the organization and at the same time it increases complexitieswithin the organization. Digital technologies establish well defined and efficient structure ofinformation system within the organization through which management can easily able tocommunicate, coordinate and interact with each other. As compared with traditional methodsof doing activities, digital methods have made significant impact on the organization. Matt,Kieckhäfer, Wachter and Spengler, (2017) said that digital technologies aid in enhancing theprofitability and productivity of the organization. It fosters employees’ motivation andsatisfaction by eroding conflicts within the organization. Through digital technologies likevideo conferencing, management need not have to waste time in traveling as they cancommunicate within office premises. Ball, Ladel and Siller, (2018) argued that machineshave now replaced man. In present era, management prefers machines over man whichincreases unemployment rate within the economy. No doubt digital technologies transformthe perspective of organization and made it more robust but it also hinders employee’s4
growth and development. Furthermore, it also increases the cost of organization as they haveto train their workforce efficiently so that they can handle and control these technologieseffectively.Challenges of digital technologiesPink, (2016) said that digital technologies help in enhancing the profitability andproductivity of the organization but it also increases complexities and challenges formanagers simultaneously. There are ample of challenges which are associated with theimplications of digital technologies which managers faced while exploiting it. Davies,Coleman and Livingstone, (2015) connotes that managers and management faced challengeof identifying precise and appropriate technologies which suits their purpose. There are loadsof technologies available in the market which helps in reducing the manual efforts andenhancing the productivity of the organization. Managers found it difficult to detect and trackoptimum technologies which fit to their production line. Groshen and et.al., (2017) said thatanother challenge faced by the managers is providing training and development to theemployees. Training is essential for raising skills and abilities of employees. It becomesdifficult for the management to provide effective training and development to employees as itrequires sufficient amount of budget which could affects the financial position of theorganization. identify the significance of digital technologies in enhancing growth of organizationAs per Kang and Kim, (2017) the task administration is centre of business exercises.This is useful to configuration, make and convey better and compelling item andadministrations. In as opposed to David, David and David, (2017) states that advancedinnovation is useful keeping in mind the end goal to dealing with the activity of firm. Inaddition, the mechanical headway helps firm keeping in mind the end goal to speak withspecifically. With satisfactory innovation the firm can make strides in connection to sparetime and cash by orchestrating meeting over web. Brought up this is helpful keeping in mindthe end goal to include better collaboration inside representatives from varied areas. Also, itcan be utilized to ensure the classified data, money related information and different thingswhich are essential advantages for the firm. Along these lines it can be consistent with saidthat the innovation is the inner piece of business activity. Subsequently, it can be consistentwith said that changing in innovation empowers changes in process. The innovation is usefulwith a specific end goal to dealing with the general exercises of the firm in the compellingway. This will keep up the task of business undertaking mastery. As per its perspective can besaid that the innovation assumes the critical part with a specific end goal to have increase in5
the speed of business where task are being directed. The quality in administrations is the realpart which is should have been kept up for long haul maintainability in showcase. Tesco isstepping up with regards to convey creative administrations to its so expansive number ofclient can be pulled in with the working of big business. The firm need to make strides so asto bring the procedure of digitalisation into the firm so that there can have better office whichwill be useful to extend the development of the business venture. Priem, Wenzel and Koch,(2017) Pointed out that the quality administration is the centre factor with the assistance ofwhich the business can ready to run its capacity adequately and effectively in advertise.Tesco is conveying its administrations as retail segment, consequently, it is critical to dealwith the quality parameter of staple giving by them. These sorts of exercises are basickeeping in mind the end goal to procure the bigger measure of the benefit and profitability. To analyse the impact of digital technologies on business operations.According to states that Tomczak, Reinecke and Kuss, (2018) digital technology ishelpful in terms to create the long term growth in market. In this term it can be said thatdigital technologies have reduced the time, efforts and cost of the organization and help themin accomplishing their set business goals and targets effectively and efficiently. Tesco istaking various initiatives in term so implementing the process to technology so thatoperational function of the firm can be creative. The digitalisation approach impact theworking of the enterprise in the huge context as it brings the smooth flow of working do thatthere can be possibilities in order to streamlines the operations of the enterprise. Thus, itprovides the effective facilities to the customers. This kind of the facilities attracts thecustomer in order to provide the proficient and efficient working in the enterprise. With helpof the digitalisation there can be possibilities in order to bring the innovative services so thatbrand image of the firm can be maintained. In addition to this, David, David and David,(2017) states that digital technology will be helpful in term to improvise the operation offirm by implementing the effective techniques. Technology is helpful in order to bringsystematic operation in the market. By having technological advance there can be reductionin things as are time, quality and products. As per the view of Ross and Lozano-Rojas, (2018)states tat digital information is the well known conceopt in the today business environmentand this is need to be managed in order to bring foster growth in the enterprise. Thus,states that growing connectivity of the people, machines and businesses all has changed thedemand in market. As per the view of Priem, Wenzel and Koch, (2017) Ross and Lozano-Rojas, (2018) states that to be the competitive in the market it is essential to adjust with theadaptability so that firm can able to grow its operation in fasted manner. On the other hand,6
states that entities can able to embrace the innovation, ensure effective customer engagementso that all kind of things can be proceed in effective and efficient mode. With help of it firm isable to tracks and reporting the all things in the systematic mode and this kind of theactivities leads to achieve the long term objectives in the enterprise. Thus, David, David andDavid, (2017) states that with the help of execution of digital transformation there can bepossibilities to have the results in instantaneous process. In addition to this, it can be saidthat with help of this kind of the function there will be possibility to bring systematicoperations in the enterprise. Identification of the challenges faced by management in the process of using digitaltechnologies. In this, it can be said that the firm must achieve the real time supply chainvisibility so that there can be possibility in order to have system based production. Byenabling the effective process of digitalisation the firm can able to improvise and reduce thecost so that there can be improvement in all the function of the business enterprise. As indicated by there are different business exercises which is should be doneadequately in connection to upgrade gainfulness of firm. Consequently, it is essential to givebenefits according to the necessities and prerequisites of . According to expressed thatcontrasted individuals have differing ability, so firm need to convey the powerfuladministration to . Expressed that to make the persecution of firm fruitful it is extremely basic to comprehendthe progressions which has occurred with with regard to innovation. Further, versatileinnovation assumes fundamental part in connection to mindful the client about the item andadministrations utilized by substance. It is useful in connection to impart to people andimprove communication on the worldwide scale. In spite of expressed that innovation ispivotal component to make business exercises fruitful, changes and enhancements are basicto did with the goal that things can be process adequately. Research Approach and methodologyResearch methodologies are framework of research study. In order to attain the aimand objectives of research study, it is essential for the researcher to describe the methods ofresearch which he or she will going to use in the research study. In this context, the researchmethods are described below:Research Philosophy: Research philosophy deals with source, nature and development ofknowledge. There are four types of research philosophy used by researchers in the presentstudy, researcher will use positivism research philosophy.7
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