Business Research Project- PDF

BUSINESS RESEARCH
PROJECT

Table of Contents
CHAPTER 1....................................................................................................................................2
RESEARCH PROPOSAL...............................................................................................................2
Research title................................................................................................................................2
P1 Research proposal that clearly defines research questions hypothesis and literature review.
.....................................................................................................................................................2
P2 Examine appropriate research and conduct primary and secondary methods. ......................9
P3 Appropriate methods for business research consider cost, access and ethical issues. .........13
P4 Analytical tools to analyse research findings and data. .......................................................13
P5 Communicate research outcomes for the intended audience................................................27
P6 Reflect on the effectiveness of methods applied for objectives...........................................27
P6 Areas of further study. .........................................................................................................28
REFERENCES..............................................................................................................................29
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Research title
The impact of digital technologies on business operations of organization; A study on Tesco.
P1 Research proposal that clearly defines research questions hypothesis and literature
review.
Introduction
Digital technologies are those technologies which exists where digital information and
physical resources combines in a new ways to create value and profitability. Business
organizations seeking digital edge transforms process, business models and the customer
experience by exploiting the pervasive digital connections between systems, people, place
and things (Pink, 2016). Digital technology is helpful in terms to revolutionized the activities
of business enterprise. This is very helpful in terms to bring the systematic growth in
enterprise. Thus, technological advancement will bring sustainable image in the market.
The term digital technology will be helpful in relation to have the things as are media,
conferencing etc. Thus, it can be said that modern technology will be helpful and it will take
over the process of traditional process in market. In addition to this, manager of the firm need
to hire the skilled labor force so that they are able to carry smooth operation in market. Tesco
is taking number of initiatives in terms to implementing digital technology so that brand
image of the firm can be sustained. The effective things will be helpful in term bring long
term productivity and profitability to the business enterprise.
Digitalisation has altered the business exercises in successful mode. In each
undertaking advertising assumes significant part to get achievement. With the assistance of
better strategies of advertising the firm can achieve its longing destinations. The term
advanced advertising can be determined as marketing of item and administrations through
computerized mode as are portable innovation and online networking. These technologies not
only aid in reducing time, efforts and cost of the organization but also assist in providing
competitive advantages to the companies. In this context, the focus of present research study
will be on analyzing the implications of digital technologies on daily business operations of
Tesco. In order to attain the aim and objectives of research study, researcher will conduct
questionnaire survey at Tesco, London where the participants will be managers working
within the organization. Tesco is one of the leading retail and supermarket incorporating in
United Kingdom. The organization has over 6600 stores worldwide and possesses enormous
level of customers. The management of Tesco is widely known for implementing advance
technologies within their organizational framework. In this context, the researcher will be
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conducting research in order to obtain information about the impact of digital technologies on
organization.
Researcher will comprehend the terminology by creating robust argument in the
research in the form of literature review. The research methods that will use by researcher in
this research will be elaborate and timeline of the activities will be depict in the form of Gantt
Chart. In this context, the aim and objectives of research study is formulated below:
Aim
The aim of research study is “To analyze the impact of digital technologies on business
operations of Tesco.”
Objectives
The summarized objectives to underpin the aim of study are listed below:
 To identify the significance of digital technologies in enhancing growth of
organization.
 To analyze the impact of digital technologies on business operation of Tesco. To identify the challenges faced by management in the process of using digital
technologies.
Research questions
Research questions are fundamental core of research study. In order to attain the aim and
objectives of research study, it is essential for researcher to prepare research questions. In this
context, researcher will answer following questions:
1. What is the significance of digital technologies in enhancing growth of organization
2. What is the impact of digital technologies on business operations?
3. What are the challenges faced by management in the process of using digital
technologies?
Rationale for selecting research
This research will help in enhancing the knowledge level of researcher as it will
provide explicit understanding about the impact of digital technologies on the organization.
Digital technologies have become essential part of every individual life. How one uses it
creates big difference. In this way, through this research researcher will be able to get
familiar with Tesco which is one of the leading and largest supermarket and retail
organization in United Kingdom. Eventually, researcher will be able to increase his or her
research skills from this research study.
Literature Review
Significance of digital technology
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According to Davies, Coleman and Livingstone, (2015) digital technologies are those
technologies which are used by organizations and management in order to reduce or
eliminate manual efforts and enhance the quality of products and services manufactured by
them. In global competitive environment, it becomes rudimentary for business organizations
to invest and implement in digital technologies like cloud computing, social media marketing,
Internet of Things, mobile communication technologies, web based applications, etc. to
enhance the profitability and productivity of the organization. Groshen and et.al., (2017)
elaborated that digital technologies are significant for organizations as these technologies
have replaced traditional methods of conducting business activities. From marketing to
managing human resource, from production to distribution, digital technologies have reduced
the time, efforts and cost of the organization and help them in accomplishing their set
business goals and targets effectively and efficiently. In order to sustain in competitive
environment it is essential for business organizations to invest in precise digital technologies
and implement it within the business framework so that common goals and objectives of
organization can be attain. Robinson and et.al., (2015) argued that digital technologies indeed
aid in enhancing the profitability and growth of organization but at the same time it increases
complexities and stress within the organization. Employees have to deal with loads of tech in
order to comprehend and exploit them.
Impacts of digital technologies
Hämmerle and et.al., (2015) elucidated that digital technologies both positively and
negatively impact on the organization. It helps in increasing the quality and quantity of
products and services of the organization and at the same time it increases complexities
within the organization. Digital technologies establish well defined and efficient structure of
information system within the organization through which management can easily able to
communicate, coordinate and interact with each other. As compared with traditional methods
of doing activities, digital methods have made significant impact on the organization. Matt,
Kieckhäfer, Wachter and Spengler, (2017) said that digital technologies aid in enhancing the
profitability and productivity of the organization. It fosters employees’ motivation and
satisfaction by eroding conflicts within the organization. Through digital technologies like
video conferencing, management need not have to waste time in traveling as they can
communicate within office premises. Ball, Ladel and Siller, (2018) argued that machines
have now replaced man. In present era, management prefers machines over man which
increases unemployment rate within the economy. No doubt digital technologies transform
the perspective of organization and made it more robust but it also hinders employee’s
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growth and development. Furthermore, it also increases the cost of organization as they have
to train their workforce efficiently so that they can handle and control these technologies
effectively.
Challenges of digital technologies
Pink, (2016) said that digital technologies help in enhancing the profitability and
productivity of the organization but it also increases complexities and challenges for
managers simultaneously. There are ample of challenges which are associated with the
implications of digital technologies which managers faced while exploiting it. Davies,
Coleman and Livingstone, (2015) connotes that managers and management faced challenge
of identifying precise and appropriate technologies which suits their purpose. There are loads
of technologies available in the market which helps in reducing the manual efforts and
enhancing the productivity of the organization. Managers found it difficult to detect and track
optimum technologies which fit to their production line. Groshen and et.al., (2017) said that
another challenge faced by the managers is providing training and development to the
employees. Training is essential for raising skills and abilities of employees. It becomes
difficult for the management to provide effective training and development to employees as it
requires sufficient amount of budget which could affects the financial position of the
organization.
identify the significance of digital technologies in enhancing growth of organization
As per Kang and Kim, (2017) the task administration is centre of business exercises.
This is useful to configuration, make and convey better and compelling item and
administrations. In as opposed to David, David and David, (2017) states that advanced
innovation is useful keeping in mind the end goal to dealing with the activity of firm. In
addition, the mechanical headway helps firm keeping in mind the end goal to speak with
specifically. With satisfactory innovation the firm can make strides in connection to spare
time and cash by orchestrating meeting over web. Brought up this is helpful keeping in mind
the end goal to include better collaboration inside representatives from varied areas. Also, it
can be utilized to ensure the classified data, money related information and different things
which are essential advantages for the firm. Along these lines it can be consistent with said
that the innovation is the inner piece of business activity. Subsequently, it can be consistent
with said that changing in innovation empowers changes in process. The innovation is useful
with a specific end goal to dealing with the general exercises of the firm in the compelling
way. This will keep up the task of business undertaking mastery. As per its perspective can be
said that the innovation assumes the critical part with a specific end goal to have increase in
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the speed of business where task are being directed. The quality in administrations is the real
part which is should have been kept up for long haul maintainability in showcase. Tesco is
stepping up with regards to convey creative administrations to its so expansive number of
client can be pulled in with the working of big business. The firm need to make strides so as
to bring the procedure of digitalisation into the firm so that there can have better office which
will be useful to extend the development of the business venture. Priem, Wenzel and Koch,
(2017) Pointed out that the quality administration is the centre factor with the assistance of
which the business can ready to run its capacity adequately and effectively in advertise.
Tesco is conveying its administrations as retail segment, consequently, it is critical to deal
with the quality parameter of staple giving by them. These sorts of exercises are basic
keeping in mind the end goal to procure the bigger measure of the benefit and profitability.
To analyse the impact of digital technologies on business operations.
According to states that Tomczak, Reinecke and Kuss, (2018) digital technology is
helpful in terms to create the long term growth in market. In this term it can be said that
digital technologies have reduced the time, efforts and cost of the organization and help them
in accomplishing their set business goals and targets effectively and efficiently. Tesco is
taking various initiatives in term so implementing the process to technology so that
operational function of the firm can be creative. The digitalisation approach impact the
working of the enterprise in the huge context as it brings the smooth flow of working do that
there can be possibilities in order to streamlines the operations of the enterprise. Thus, it
provides the effective facilities to the customers. This kind of the facilities attracts the
customer in order to provide the proficient and efficient working in the enterprise. With help
of the digitalisation there can be possibilities in order to bring the innovative services so that
brand image of the firm can be maintained. In addition to this, David, David and David,
(2017) states that digital technology will be helpful in term to improvise the operation of
firm by implementing the effective techniques. Technology is helpful in order to bring
systematic operation in the market. By having technological advance there can be reduction
in things as are time, quality and products. As per the view of Ross and Lozano-Rojas, (2018)
states tat digital information is the well known conceopt in the today business environment
and this is need to be managed in order to bring foster growth in the enterprise. Thus,
states that growing connectivity of the people, machines and businesses all has changed the
demand in market. As per the view of Priem, Wenzel and Koch, (2017) Ross and Lozano-
Rojas, (2018) states that to be the competitive in the market it is essential to adjust with the
adaptability so that firm can able to grow its operation in fasted manner. On the other hand,
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states that entities can able to embrace the innovation, ensure effective customer engagement
so that all kind of things can be proceed in effective and efficient mode. With help of it firm is
able to tracks and reporting the all things in the systematic mode and this kind of the
activities leads to achieve the long term objectives in the enterprise. Thus, David, David and
David, (2017) states that with the help of execution of digital transformation there can be
possibilities to have the results in instantaneous process. In addition to this, it can be said
that with help of this kind of the function there will be possibility to bring systematic
operations in the enterprise.
Identification of the challenges faced by management in the process of using digital
technologies. In this, it can be said that the firm must achieve the real time supply chain
visibility so that there can be possibility in order to have system based production. By
enabling the effective process of digitalisation the firm can able to improvise and reduce the
cost so that there can be improvement in all the function of the business enterprise.
As indicated by there are different business exercises which is should be done
adequately in connection to upgrade gainfulness of firm. Consequently, it is essential to give
benefits according to the necessities and prerequisites of . According to expressed that
contrasted individuals have differing ability, so firm need to convey the powerful
administration to .
Expressed that to make the persecution of firm fruitful it is extremely basic to comprehend
the progressions which has occurred with with regard to innovation. Further, versatile
innovation assumes fundamental part in connection to mindful the client about the item and
administrations utilized by substance. It is useful in connection to impart to people and
improve communication on the worldwide scale. In spite of expressed that innovation is
pivotal component to make business exercises fruitful, changes and enhancements are basic
to did with the goal that things can be process adequately.
Research Approach and methodology
Research methodologies are framework of research study. In order to attain the aim
and objectives of research study, it is essential for the researcher to describe the methods of
research which he or she will going to use in the research study. In this context, the research
methods are described below:
Research Philosophy: Research philosophy deals with source, nature and development of
knowledge. There are four types of research philosophy used by researchers in the present
study, researcher will use positivism research philosophy.
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