Is customer behaviour change during COVID-19 Global pandemic prevailing a rise of online shopping and delivery options

Is customer behaviour change during
COVID-19 Global pandemic
prevailing a rise of online shopping
and delivery options

Table of Contents
TITLE:.............................................................................................................................................3
CHAPTER 1: INTRODUCTION AND RESEARCH BACKGROUND.......................................3
Introduction............................................................................................................................3
Background of the research....................................................................................................3
Rational of research................................................................................................................4
Research aims.........................................................................................................................4
Research objectives................................................................................................................4
Research question...................................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
Factors that impact the rise in online shopping and customer’s behaviour............................5
Factors impacting the rise in online shopping and delivery options......................................7
Impacts of online shopping on the retail industry..................................................................8
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................10
Research Onion....................................................................................................................10
Questionnaire........................................................................................................................11
CHAPTER 4: FINDINGS, DISCUSSION & ANALYSIS (1400)...............................................13
Frequency Distribution Analysis..........................................................................................13
CHAPTER 5: CONCLUSION & RECOMMENDATIONS (500)...............................................14
Conclusion............................................................................................................................14
Recommendations................................................................................................................14
REFERENCES..............................................................................................................................15
APPENDIX....................................................................................................................................16
Questionnaire........................................................................................................................16

TITLE:
“Is customer behaviour change during COVID-19 Global pandemic prevailing a
rise of online shopping and delivery options”
CHAPTER 1: INTRODUCTION AND RESEARCH BACKGROUND
Introduction
The aim of present research is “To examine the customer behaviour, change during
COVID-19 Global pandemic, prevailing a rise of online shopping and delivery options”. E-
commerce is a wider zone where numerous of businesses and different types of occupation exist.
The changing environment and business world have introduced huge improvements in market
and one of its result is e-commerce and online shopping. During the whole COVID-19 pandemic
the importance and need of the same have changed and reached to an another level with
upscaling graph of revenues. E-commerce have brought varied types of updates and upgrades in
separate sectors and areas of an administration. One of its product is online shopping by which
anything and everything can be bought online with the help of internet and appropriate
technological support. During present situation of global pandemic of COVID-19, online
shopping and e-commerce have provided explicit support to different sectors, one of them is
retail sector. The consumer behaviour is impacted around the world due to COVID-19 and
people now feel more safe to stay at home rather than going out and choose to shop online of all
the goods and services they need in their day to day lives for leading a safe life.
Background of the research
The work conducted and performed below will be covering several areas to identify and
explore about the chances took place amongst the consumer behaviour in the present COVID-19
situation as it has become a concerning aspect for businesses today. The research will be
beginning with collection of secondary data and information from wide sources about the
evolution took place in the retail industry and operations during COVID-19. As well as,
concentration was placed on the behaviours of consumers have evolved and moved towards
online shopping and e-commerce options to make purchases. Moving along primary research
methods will be used in the research project by using questionnaire as a mean to gather the
opinions of individuals and their preferences. The use of research methodology is made for
taking appropriate and useful approaches and completing the investigative work effectively.