Consumer Perception towards E-commerce Firms during COVID-19: A Case Study of Amazon

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Research methods
RESEARCH METHODS

Table of Contents
ABSTRACT.....................................................................................................................................3
INTRODUCTION...........................................................................................................................4
2. LITERATURE REVIEW............................................................................................................6
What is the meaning of consumer perception?.......................................................................6
Explain the level of increase in sales of e-commerce companies during COVID 19?...........7
What is the consumer perception towards Amazon for online shopping?.............................7
3. RESEARCH METHODOLOGY.................................................................................................9
2.0Introduction:................................................................................................................................9
4. CONCLUSION AND POTENTIAL OUTCOMES..................................................................14
CONCLUSION....................................................................................................................14
POTENTIAL OUTCOME...................................................................................................14
5. REFERENCE LIST...................................................................................................................15

COVER PAGE
Research
ABSTRACT
The main purpose of doing the present investigation is to carry out the consumer perception
towards e-commerce firms during outbreak of COVID-19. This has focused on identifying
benefits gained by online and e-commerce companies when people were unable to move out
from their houses. This report also showed that how behaviour of customers has changed when
they were not going out to make their purchases. This report has shown that researcher has relied
upon different research methods for the accumulation of accurate and relevant piece of
information.

INTRODUCTION
1.0 Introduction
The outbreak of global pandemic COVID-19 has created a dramatic loss of human life
worldwide and highlights an unprecedented issue to retail industry, food & beverage industry,
public health and the world of work. The social and economic disruption created by the outbreak
of global pandemic is devastating. Millions of companies have faced an existential threat. The
present investigation focuses at carrying out impacts of global pandemic COVID-19.
1.1 Background
The global pandemic COVID-19 has become more than a health crisis because it has
unpredictably changed the way of life. This outbreak has largely and heavily impacted spending
levels of individuals. The present study carries out information about the consumer behaviour
and its psychological antecedents. Consumer behaviour or perception is the attitude of customers
towards particular products or services offered by the company. This is determined that with the
outbreak of global pandemic COVID-19 willingness of buying particular products by customers
have changed.
1.2 Problem Statement
The problem determined in the current research is that brands have faced issue in
reaching customers during global pandemic COVID-19. E-commerce companies have faced
challenge in delivering products to the door step of customers due to restrictions imposed by the
Government. The other challenge faced by e-commerce brands was continuously changing
behaviour of customers because during pandemic they were more interested in purchasing
essential products which has largely impacted sales of the brands.
1.3 Purpose of the research
The main reason of doing the current investigation is to highlight the impact of global
pandemic COVID-19 over consumer perception and customer’s attitude towards online
shopping. This study also focuses on identifying steps used by company to reach large number of
customers during COVID-19 and increase the sale of whole organisation. There are two
significant objectives which are also fulfilled with through this investigation. These objectives
are called personal and professional objective. In respect of personal perspective, I will learn
about the behaviour of people that often I have to deal in my personal life. I will also learn about
the research methodologies and the importance of the time management skill in personal as well