Role of Corporate Social Responsibility in Improving Business Operations

Corporate Social
Responsibility

Table of Contents
INTRODUCTION...........................................................................................................................1
Background of the Research...................................................................................................1
Rationale of the Research.......................................................................................................1
Research Aim.........................................................................................................................2
Research Objectives...............................................................................................................2
Research Questions................................................................................................................2
LITERATURE REVIEW................................................................................................................3
To identify the role of Corporate Social Responsibility (CSR) practices in the context of
improvising business operations.............................................................................................3
To determine the impact of Corporate Social Responsibility (CSR) over the performance of
John Lewis..............................................................................................................................4
Corporate Social Responsibility (CSR) approaches that can be implement by John Lewis to
increasing organisational competitiveness.............................................................................4
RESEARCH METHODOLOGY.....................................................................................................6
Research philosophy...............................................................................................................6
Research approaches..............................................................................................................6
Research strategy....................................................................................................................6
Research choices....................................................................................................................7
Data collection........................................................................................................................7
Time horizon..........................................................................................................................7
RESEARCH AND FINDINGS.......................................................................................................8
CONCLUSION..............................................................................................................................10
RECOMMENDATION.................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Background of the Research
Corporate social responsibility refers to self- regulation business model helps an
organisation to socially responsible. It can assist forge stronger connection among the staff
members and businesses, enhance more and also help the employer and employees connected
with each other. Main purpose of Corporate Social Responsibility is to improve transparency of
organisational activities. Its objective is to enable the firm to measure impact of environment
activities. It is helpful in enhancing competitiveness of business through improvising the
business operations (Advantage, 2020). Being socially responsible firm can enhance reputation
of an organisation and develop its brand. John Lewis is brand of the high end of departmental
stores that operating in Great Britain. This organisation has failed to make most of appealing
work as this provides on daily basis. Engagement of stakeholders is presented with the
information how and why firm engages.
Rationale of the Research
The project into consideration is based on analysing the role of corporate social
responsibility practices in increasing the competitiveness of the business by improvising the
operations. Therefore, it is an important area of study which aid the researcher in enhancing idea
and knowledge in relation to the similar subject. The major intention of executing the research is
that CSR is the major concern of the business and it is imperative in enhancing the operational
ability of the business, thus the study is imperative in rendering suitable idea about the role of
CSR in growing operations of the business (Crane, Matten and Spence, 2019). The another
intention of executing the research is the personal interest of the researcher as the investigator
wants to explore own idea and knowledge in relation to the specific idea. In addition to this, the
project is creating value for John Lewis in the manner to providing idea about the role of CSR in
the growth operations of the business. Thus the study also initiating the suitable CSR practices
and approaches that can be implement by John Lewis in improvising the business operations.
John Lewis is
1