Analysis of Marketing Strategies and Business Models

This assignment provides an analysis of different marketing strategies and business models used in industrial marketing management. It covers topics such as the quantitative strategic planning matrix, online customer relationship marketing tactics, and the influence of perceived cultural and business distance on international marketing strategy decisions. The assignment also examines the application of human resource management policies within the marketing organization and their impact on business and marketing strategy implementation.

BUSINESS RESEARCH
PROJECT

Table of Contents
CHAPTER 1....................................................................................................................................2
RESEARCH PROPOSAL...............................................................................................................2
Research title................................................................................................................................2
P1 Research proposal that clearly defines research questions hypothesis and literature review.
.....................................................................................................................................................2
P2 Examine appropriate research and conduct primary and secondary methods. ......................9
P3 Appropriate methods for business research consider cost, access and ethical issues. .........13
P4 Analytical tools to analyse research findings and data. .......................................................13
P5 Communicate research outcomes for the intended audience................................................27
P6 Reflect on the effectiveness of methods applied for objectives...........................................27
P6 Areas of further study. .........................................................................................................28
REFERENCES..............................................................................................................................29
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Research title
The impact of digital technologies on business operations of organization; A study on Tesco.
P1 Research proposal that clearly defines research questions hypothesis and literature
review.
Introduction
Digital technologies are those technologies which exists where digital information and
physical resources combines in a new ways to create value and profitability. Business
organizations seeking digital edge transforms process, business models and the customer
experience by exploiting the pervasive digital connections between systems, people, place
and things (Pink, 2016). Digital technology is helpful in terms to revolutionized the activities
of business enterprise. This is very helpful in terms to bring the systematic growth in
enterprise. Thus, technological advancement will bring sustainable image in the market.
The term digital technology will be helpful in relation to have the things as are media,
conferencing etc. Thus, it can be said that modern technology will be helpful and it will take
over the process of traditional process in market. In addition to this, manager of the firm need
to hire the skilled labor force so that they are able to carry smooth operation in market. Tesco
is taking number of initiatives in terms to implementing digital technology so that brand
image of the firm can be sustained. The effective things will be helpful in term bring long
term productivity and profitability to the business enterprise.
Digitalisation has altered the business exercises in successful mode. In each
undertaking advertising assumes significant part to get achievement. With the assistance of
better strategies of advertising the firm can achieve its longing destinations. The term
advanced advertising can be determined as marketing of item and administrations through
computerized mode as are portable innovation and online networking. These technologies not
only aid in reducing time, efforts and cost of the organization but also assist in providing
competitive advantages to the companies. In this context, the focus of present research study
will be on analyzing the implications of digital technologies on daily business operations of
Tesco. In order to attain the aim and objectives of research study, researcher will conduct
questionnaire survey at Tesco, London where the participants will be managers working
within the organization. Tesco is one of the leading retail and supermarket incorporating in
United Kingdom. The organization has over 6600 stores worldwide and possesses enormous
level of customers. The management of Tesco is widely known for implementing advance
technologies within their organizational framework. In this context, the researcher will be
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conducting research in order to obtain information about the impact of digital technologies on
organization.
Researcher will comprehend the terminology by creating robust argument in the
research in the form of literature review. The research methods that will use by researcher in
this research will be elaborate and timeline of the activities will be depict in the form of Gantt
Chart. In this context, the aim and objectives of research study is formulated below:
Aim
The aim of research study is “To analyze the impact of digital technologies on business
operations of Tesco.”
Objectives
The summarized objectives to underpin the aim of study are listed below:
 To identify the significance of digital technologies in enhancing growth of
organization.
 To analyze the impact of digital technologies on business operation of Tesco. To identify the challenges faced by management in the process of using digital
technologies.
Research questions
Research questions are fundamental core of research study. In order to attain the aim and
objectives of research study, it is essential for researcher to prepare research questions. In this
context, researcher will answer following questions:
1. What is the significance of digital technologies in enhancing growth of organization
2. What is the impact of digital technologies on business operations?
3. What are the challenges faced by management in the process of using digital
technologies?
Rationale for selecting research
This research will help in enhancing the knowledge level of researcher as it will
provide explicit understanding about the impact of digital technologies on the organization.
Digital technologies have become essential part of every individual life. How one uses it
creates big difference. In this way, through this research researcher will be able to get
familiar with Tesco which is one of the leading and largest supermarket and retail
organization in United Kingdom. Eventually, researcher will be able to increase his or her
research skills from this research study.
Literature Review
Significance of digital technology
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According to Davies, Coleman and Livingstone, (2015) digital technologies are those
technologies which are used by organizations and management in order to reduce or
eliminate manual efforts and enhance the quality of products and services manufactured by
them. In global competitive environment, it becomes rudimentary for business organizations
to invest and implement in digital technologies like cloud computing, social media marketing,
Internet of Things, mobile communication technologies, web based applications, etc. to
enhance the profitability and productivity of the organization. Groshen and et.al., (2017)
elaborated that digital technologies are significant for organizations as these technologies
have replaced traditional methods of conducting business activities. From marketing to
managing human resource, from production to distribution, digital technologies have reduced
the time, efforts and cost of the organization and help them in accomplishing their set
business goals and targets effectively and efficiently. In order to sustain in competitive
environment it is essential for business organizations to invest in precise digital technologies
and implement it within the business framework so that common goals and objectives of
organization can be attain. Robinson and et.al., (2015) argued that digital technologies indeed
aid in enhancing the profitability and growth of organization but at the same time it increases
complexities and stress within the organization. Employees have to deal with loads of tech in
order to comprehend and exploit them.
Impacts of digital technologies
Hämmerle and et.al., (2015) elucidated that digital technologies both positively and
negatively impact on the organization. It helps in increasing the quality and quantity of
products and services of the organization and at the same time it increases complexities
within the organization. Digital technologies establish well defined and efficient structure of
information system within the organization through which management can easily able to
communicate, coordinate and interact with each other. As compared with traditional methods
of doing activities, digital methods have made significant impact on the organization. Matt,
Kieckhäfer, Wachter and Spengler, (2017) said that digital technologies aid in enhancing the
profitability and productivity of the organization. It fosters employees’ motivation and
satisfaction by eroding conflicts within the organization. Through digital technologies like
video conferencing, management need not have to waste time in traveling as they can
communicate within office premises. Ball, Ladel and Siller, (2018) argued that machines
have now replaced man. In present era, management prefers machines over man which
increases unemployment rate within the economy. No doubt digital technologies transform
the perspective of organization and made it more robust but it also hinders employee’s
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growth and development. Furthermore, it also increases the cost of organization as they have
to train their workforce efficiently so that they can handle and control these technologies
effectively.
Challenges of digital technologies
Pink, (2016) said that digital technologies help in enhancing the profitability and
productivity of the organization but it also increases complexities and challenges for
managers simultaneously. There are ample of challenges which are associated with the
implications of digital technologies which managers faced while exploiting it. Davies,
Coleman and Livingstone, (2015) connotes that managers and management faced challenge
of identifying precise and appropriate technologies which suits their purpose. There are loads
of technologies available in the market which helps in reducing the manual efforts and
enhancing the productivity of the organization. Managers found it difficult to detect and track
optimum technologies which fit to their production line. Groshen and et.al., (2017) said that
another challenge faced by the managers is providing training and development to the
employees. Training is essential for raising skills and abilities of employees. It becomes
difficult for the management to provide effective training and development to employees as it
requires sufficient amount of budget which could affects the financial position of the
organization.
identify the significance of digital technologies in enhancing growth of organization
As per Kang and Kim, (2017) the task administration is centre of business exercises.
This is useful to configuration, make and convey better and compelling item and
administrations. In as opposed to David, David and David, (2017) states that advanced
innovation is useful keeping in mind the end goal to dealing with the activity of firm. In
addition, the mechanical headway helps firm keeping in mind the end goal to speak with
specifically. With satisfactory innovation the firm can make strides in connection to spare
time and cash by orchestrating meeting over web. Brought up this is helpful keeping in mind
the end goal to include better collaboration inside representatives from varied areas. Also, it
can be utilized to ensure the classified data, money related information and different things
which are essential advantages for the firm. Along these lines it can be consistent with said
that the innovation is the inner piece of business activity. Subsequently, it can be consistent
with said that changing in innovation empowers changes in process. The innovation is useful
with a specific end goal to dealing with the general exercises of the firm in the compelling
way. This will keep up the task of business undertaking mastery. As per its perspective can be
said that the innovation assumes the critical part with a specific end goal to have increase in
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the speed of business where task are being directed. The quality in administrations is the real
part which is should have been kept up for long haul maintainability in showcase. Tesco is
stepping up with regards to convey creative administrations to its so expansive number of
client can be pulled in with the working of big business. The firm need to make strides so as
to bring the procedure of digitalisation into the firm so that there can have better office which
will be useful to extend the development of the business venture. Priem, Wenzel and Koch,
(2017) Pointed out that the quality administration is the centre factor with the assistance of
which the business can ready to run its capacity adequately and effectively in advertise.
Tesco is conveying its administrations as retail segment, consequently, it is critical to deal
with the quality parameter of staple giving by them. These sorts of exercises are basic
keeping in mind the end goal to procure the bigger measure of the benefit and profitability.
To analyse the impact of digital technologies on business operations.
According to states that Tomczak, Reinecke and Kuss, (2018) digital technology is
helpful in terms to create the long term growth in market. In this term it can be said that
digital technologies have reduced the time, efforts and cost of the organization and help them
in accomplishing their set business goals and targets effectively and efficiently. Tesco is
taking various initiatives in term so implementing the process to technology so that
operational function of the firm can be creative. The digitalisation approach impact the
working of the enterprise in the huge context as it brings the smooth flow of working do that
there can be possibilities in order to streamlines the operations of the enterprise. Thus, it
provides the effective facilities to the customers. This kind of the facilities attracts the
customer in order to provide the proficient and efficient working in the enterprise. With help
of the digitalisation there can be possibilities in order to bring the innovative services so that
brand image of the firm can be maintained. In addition to this, David, David and David,
(2017) states that digital technology will be helpful in term to improvise the operation of
firm by implementing the effective techniques. Technology is helpful in order to bring
systematic operation in the market. By having technological advance there can be reduction
in things as are time, quality and products. As per the view of Ross and Lozano-Rojas, (2018)
states tat digital information is the well known conceopt in the today business environment
and this is need to be managed in order to bring foster growth in the enterprise. Thus,
states that growing connectivity of the people, machines and businesses all has changed the
demand in market. As per the view of Priem, Wenzel and Koch, (2017) Ross and Lozano-
Rojas, (2018) states that to be the competitive in the market it is essential to adjust with the
adaptability so that firm can able to grow its operation in fasted manner. On the other hand,
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states that entities can able to embrace the innovation, ensure effective customer engagement
so that all kind of things can be proceed in effective and efficient mode. With help of it firm is
able to tracks and reporting the all things in the systematic mode and this kind of the
activities leads to achieve the long term objectives in the enterprise. Thus, David, David and
David, (2017) states that with the help of execution of digital transformation there can be
possibilities to have the results in instantaneous process. In addition to this, it can be said
that with help of this kind of the function there will be possibility to bring systematic
operations in the enterprise.
Identification of the challenges faced by management in the process of using digital
technologies. In this, it can be said that the firm must achieve the real time supply chain
visibility so that there can be possibility in order to have system based production. By
enabling the effective process of digitalisation the firm can able to improvise and reduce the
cost so that there can be improvement in all the function of the business enterprise.
As indicated by there are different business exercises which is should be done
adequately in connection to upgrade gainfulness of firm. Consequently, it is essential to give
benefits according to the necessities and prerequisites of . According to expressed that
contrasted individuals have differing ability, so firm need to convey the powerful
administration to .
Expressed that to make the persecution of firm fruitful it is extremely basic to comprehend
the progressions which has occurred with with regard to innovation. Further, versatile
innovation assumes fundamental part in connection to mindful the client about the item and
administrations utilized by substance. It is useful in connection to impart to people and
improve communication on the worldwide scale. In spite of expressed that innovation is
pivotal component to make business exercises fruitful, changes and enhancements are basic
to did with the goal that things can be process adequately.
Research Approach and methodology
Research methodologies are framework of research study. In order to attain the aim
and objectives of research study, it is essential for the researcher to describe the methods of
research which he or she will going to use in the research study. In this context, the research
methods are described below:
Research Philosophy: Research philosophy deals with source, nature and development of
knowledge. There are four types of research philosophy used by researchers in the present
study, researcher will use positivism research philosophy.
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Research Approach: Discussion of research approach is rudimentary in research study. In the
present research study, researcher will use inductive approach of research. As researcher
needs to quantify research questions, inductive research approach will be most precise.
Research Design: Research design is general plans which are formulated by researcher in
order to attain research questions (Möllen and Halinen, 2018). In present research study,
researcher will use exploratory research design.
Research Strategy: Research strategies are plans which helps researcher in attaining the aim
and objective of research study. In present research, researcher will use quantitative research
strategy.
Data Collection: Data collection is process of gathering relevant research data. In present
research study, researcher will collect data by using questionnaire research instrument. It will
be provided to the managers of Tesco. They have to complete it within two days.
Sampling: Sampling is the process of taking small population for data collection in order to
collect data effectively and efficiently. Sampling is essential process and in the present
research researcher will take a sample of 25 managers working at Tesco randomly and
provide them questionnaire.
Data Analysis: Data analysis is the process of converting raw data into meaningful
information (Hapsari, Stoffers and Gunawan, 2017.). In the present research study, researcher
will use thematic analysis to interpret the collected data.
Ethical Consideration: Ethical consideration are important in research study. Researcher in
the present research will elaborate the motive of study to the participant in order to gain their
consent.
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Screenshot from 2018-12-08 18:13:58
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P2 Examine appropriate research and conduct primary and secondary methods.
It is vital section in the examination, which encourages the analyst to locate the
suitable result with a specific end goal to take care of the issue. In this analyst where key
point is to dissect the effect of computerized innovation over the distinctive exercises of the
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association. Keeping in mind the end goal to accomplish the point of analyst, he or she has
done diverse parts of research procedure. There are a few sections that are incorporated into
the exploration strategy, that are inquire about approach, investigate outline, information
gathering, look into methods of insight, examining and so on it is extremely huge for the
scientist to choose the fitting technique for examine philosophy with a specific end goal to
locate the best possible result of the examination. Keeping in mind the end goal to
accomplish the point of study, specialist have chosen the subjective examination. It has been
broke down that ever strategy for look into system have their own importance, which causes
the researcher to accomplish the goal and locate the successful result of the point.
Research Strategy
It is a standout amongst the most vital section in the examination approach, when the
scientist is choosing the exploration procedure, at that point it is imperative for him or her to
choose the suitable one with the goal that information can be gathered and broke down
appropriately. Based on inquire about technique, every one of the kinds of research procedure
is reliant. It encourages the specialist to gather the pertinent information of the examination
so as to direct examination appropriately. There are two noteworthy sorts of research
procedure, that are subjective and quantitative. Determination of research strategy is subject
to the point and goals of the examination. Of the examination. In this technique profound
examination is made by the scientist with the diverse idea and hypothesis (Hunt, 2017). Other
than that when it is being talked about the quantitative specialist procedure, at that point
scientist utilize diverse down to earth devices and systems, for example, relapse, connection,
t-test, a nova test and standard deviation and so on. These techniques cause the specialist to
discover the connection between the diverse free and ward variable. In this examination,
scientist have chosen subjective research methodology, which encourages the examiner to
locate the suitable after-effect of the investigation.
Research Approach
This is another imperative section of research approach by which specialist can
examine the data about the point. This technique helps the specialist to gather the best
possible data about the subject with the goal that fitting result can be distinguished. There are
two essential sorts of research approach, that are inductive and deductive. When it is talked
about the inductive approach, at that point it making of new hypothesis rising up out of the
information. This technique is connected with the subjective research system utilize inquire
about inquiries so as to build the extent of the examination. Then again, deductive research
approach, it generally begin with development of speculation which is identified with the
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investigation (Olson and et.al., 2018). It is exceptionally organized kind of research approach,
this is on the grounds that here analyst need to accomplish some point and target. Deductive
approach is the principal type of substantial thinking. It beginning stage is premises and its
procedure incorporates hypothesis, speculation, perception and affirmation. In this
examination, specialist key point is to investigate the effect of advanced innovation over the
business activity of little scale undertaking. With a specific end goal to accomplish this point
and distinctive targets, researcher have chosen the inductive research approach. This will
assist the specialist with having powerful learning about the subject and gather the essential
information for getting the outcome
Research Philosophy
It is likewise another major noteworthy section in the examination strategy, it
comprises of various esteem, presumption, convictions identified with the specific point. It
manages the source, nature and advancement of the information. It has awesome effect over
the agent esteems, convictions and presumptions. There are two kinds of research reasoning,
that are interpritivism and positivism. When it is worried about the interpritivism theory, a
few variables reflect one single reality. Other than that when it is being talked about the
positivism look into reasoning, researcher depends upon the specific certainty and figure with
respect to specific perspective (Hapsari, Stoffers and Gunawan, 2017.). In this manner, one
might say that both of the examination logic is unique in relation to each other. The key target
of the agent is to assess the effect of advanced innovation over the diverse task and exercises
of private venture undertaking. Keeping in mind the end goal to accomplish this point, look
into have chosen interpritivism examine reasoning with a specific end goal to gather the
pertinent result of the examination.
Research Design
It is a standout amongst the most vital part of research technique, which help with
getting the precise aftereffect of the examination. It is the procedure by which information
gathering is needy with a specific end goal to locate the suitable result of the examination.
With help of research plan, researcher can ready to speak to the gathered data and get a
proper result. There are two kinds of research plan, that are illustrative and exploratory.
When it is talked about the exploratory research plan, distinctive thoughts and considerations
are found. This kind of research configuration is exceptionally adaptable, as it included non-
probabilistic examining (Groshen and et.al., 2017). Exploratory research configuration serves
to the researcher to acquire the high caliber of result by profound examination of the gathered
data. Other than that with regards to the unmistakable research plan scientist investigate and
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clarify an individual, gathering or a circumstance. This is exceptionally intricate outline in
light of the fact that probabilistic examining is being chosen. With a specific end goal to
acquire the examination objective, exploratory research configuration have been chosen.
Data collection
It is the most essential technique for explore approach, this is on the grounds that
legitimate outcome is subject to the information accumulation. It is exceptionally huge for the
analyst to choose the suitable technique for information accumulation. Without information
gathering, examination can not be finished. There are two methods for information gathering,
that are essential and optional. When it is worried about the essential information
accumulation, at that point the data is assembled from those sources from which information
have never been gathered. The wellsprings of essential information gathering is talk with,
perception, review and so forth then again when it examined about the auxiliary information
accumulation, at that point it is social occasion of data from those sources at which
information is as of now being gathered. The sources that are incorporated into the auxiliary
information gathering are diary, sites, books, magazines and so on in this investigation,
information is gathered from both of the sources (Angell and Kraemer, 2017). At the point
when the information is assembled from essential one, at that point survey is encircled by the
analyst. The poll incorporates organized inquiry regarding the point that is effect of advanced
innovation on the business tasks and exercises of little scale venture. Other than that optional
information is likewise gathered by the scientist from the diverse sources, for example, diary,
sites, books, magazines and so forth. Optional information can help agent to think about the
client conduct and decision.
Sampling
It is another major vital perspective or technique for examine system, which helps the
examiner the select the diverse examples out of populace with the goal that examples can be
impression of entire populace. It is the factual strategy which is utilized as a part of the
examination. In this technique, the populace is dispersed is little gathering based on same
qualities. From that gathering, tests is being chosen. The real goal behind the inspecting is to
choose the quantities of respondent from the entire individuals so as required data can
gathered from different individuals. Testing are chosen in such route as to be illustrative of
the populace. There two methods for choosing the examples, probabilistic and non-
probabilistic. When it is being examined about the probabilistic inspecting, which included
basic irregular testing, under which individuals are arbitrarily decided for the review
technique (Möller and Halinen, 2018). Other than that with regards to the non-probabilistic
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examining, at that point tests are drawn arbitrarily. In this examination, basic irregular
inspecting have been chosen, where 10 administrators have been chosen to lead examination.
Data analysis
It is a standout amongst the most vital part of the examination philosophy, which
causes the researcher to broke down the gathered information so as to locate the fitting result.
It is a strategy which helps with dissecting the data of the subject and decide the successful
arrangement of the examination issue. In this viewpoint a few devices and procedures have
been chosen by the specialist. There are two courses by which information is being dissected,
which is subject to the examination methodology. At the point when subjective research have
been chosen, at that point topical investigation have been finished. Then again when it is
examined about the subjective research them relapse, co-connection and so on have been
finished. In this examination, subjective have been chosen, hence, topical investigation is
being done (Camilleri, 2018).
P3 Appropriate methods for business research consider cost, access and ethical issues.
It is helpful technique in order to constitute the each thing in the effective and
efficient manner. Thus, cost, access and ethical issues are defined in following context as are-
Cost-
It is terms that helps to evaluate the total cost incurred for the project. It is essential to
maintain as it aids to have additional resources through which depth information about the
use of digital technology can be determined.
Ethical consideration
It is imperative section of the examination system where specialist need to keep a few
moral viewpoint in his of her mind when inquire about have been finished. The significant
angle in moral thought is information accumulation. Survey ought to be confined so as to not
hurt the inclination and feelings of respondent. The prior consent of respondent is need to be
taken.
P4 Analytical tools to analyse research findings and data.
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Q1. Does your organization
uses digital technologies in
daily business operations? Frequency %
Yes 15 75.00%
No 3 15.00%
Not Sure 2 10.00%
Total 20 100.00%
Interpretation: In respect to look towards the above graph, it can be stated that there are 15
candidates exist that said that digital technology create more impact on the business desired
15
Yes No Not Sure
0
2
4
6
8
10
12
14
16 15
3
2
Frequency

level. In this regard, the company able to develop their profits and revenue in significant
manner. Furthermore, there are 3 candidates said that it not create any impact on business
operations and functions. Remaining 2 people are not know about implementing digital
technology in the business environment. As per secondary data, it can be stated that digital
technology information must be implement successfully in day to day operations which
assists to increase significant work performances at workplace. In global competitive
environment there are several elements consider effectiveness to use digital technology.
Q2. What kind of digital
technologies used by your
organization? Frequency %
Social media marketing 10 50.00%
Mobile communication
technologies 5 25.00%
Artificial intelligence 3 15.00%
Cloud Computing 2 10.00%
Total 20 100.00%
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Interpretation: In respect to look for the above graph, it can be stated that there are 10
employees said social media marketing is main advantage to focus on desired level results. In
this regard, the chosen business able to develop their effectiveness in the international areas
that maintain more specific results and functions at workplace. Furthermore, there are 5
employees said chosen business need to implement mobile marketing technologies that help
to maintain effectiveness and attain more desired results at workplace. It will focus on
creativity and consider more reliable information in the business. On the basis of secondary
information, it can be stated that mobile communication that create significant impact on
business activities. In the form of marketing perspective, human resource, production to
distribution, etc. consider efforts and cost that assists to accomplish set of goals and targets.
17
Social media marketing
Mobile communication technologies
Artificial intelligence
Cloud Computing
0 2 4 6 8 10 12
10
5
3
2
Frequency

Q3. Is their any benefits
obtained after using digital
technologies? Frequency %
Yes 13 65.00%
No 5 25.00%
Not Sure 2 10.00%
Total 20 100.00%
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Interpretation: In order to focus on the present analysis, it can be stated that there are 13
employees said that digital technology create positive impact to make effective results at
workplace. It helps to focus on maintaining profitability and attain desired results as well.
Furthermore, there are 5 employees said that it never consider any impact on the business
results and outcomes. Remaining people not consider any view towards the business
development. According to secondary information, digital technology consider positively and
negatively impact on the organization. In positive term advance outcomes consider that are
beneficial to the business while it create negative impact in term of increasing cost.
19
13
5
2
Yes
No
Not Sure

Q4. Is conflicts within the
organization got reduced? Frequency %
Yes 16 80.00%
No 3 15.00%
Not Sure 1 5.00%
Total 20 100.00%
Interpretation: In respect to look towards the above graph, it can be stated that there are 16
candidates said digital technology implementing create conflicts among several members that
reduce effectiveness of the business in systematic manner. In this regard, 3 candidates said
that it cannot be consider any conflicts among team members. As results, it can be interpreted
20
Yes No Not Sure
0
2
4
6
8
10
12
14
16
18
16
3
1
Frequency

that digital technology implementing consider more conflicts among team members regarding
their efficiency and effectiveness reducing. It need to be consider to focus on maintain more
profits and revenue at workplace. According to secondary information, digital technology
also assists to reduce work pressure so that conflicts also successfully reduced. It assists to
increase appropriate interaction among different people.
Q5. Is motivation of
employees got increased after
using digital technologies? Frequency %
Yes 16 80.00%
No 3 15.00%
Not Sure 1 5.00%
Total 20 100.00%
Interpretation: The above graph stated that there are 16 respondents said that implementing
digital technology motivate employees to focus on desired results and outcomes. In this
regard, effectiveness of the business also develop to attain more significant advantages at
workplace. In this consideration, the chosen business need to develop motivation level of
their employees so that they are able to consider more effective functioning. There are 3
employees said that it not motivating to people regarding accomplishment of desired results
21

and outcomes in significant manner. As per the secondary information, motivation level
generally develop to focus on the digital technology implementation. It helps to perform
functions to increase profitability and effectiveness.
22
Yes
No
Not Sure
0 2 4 6 8 10 12 14 16 18
16
3
1
Frequency

Q6. Is customer satisfaction
and loyalty got increased after
using digital technologies? Frequency %
Yes 12 60.00%
No 6 30.00%
Not Sure 2 10.00%
Total 20 100.00%
23

Interpretation: In respect to focus on the above graph, it can be stated that there are 12
employees said that customer satisfaction level increases loyalty and effectiveness at
workplace with consider digital technology in the business. With the help of producing more
systematic work performances, it can be stated that advantages also develop to attain more
creativity and effectiveness as well. Furthermore, there are 6 employees said that the
company unable to produce more relevant results because there is no customer satisfaction
and loyalty has been take place with implementing digital technology at workplace. Hence,
the business need to focus on elements in digital technology which increases customer
satisfaction and develop more relevant performances at workplace. There are remaining
candidates said that it cannot be interpreted that digital technology increase advantages to
satisfy customers and increase their loyalty as well. According to secondary information, it
can be stated that customer satisfaction and loyalty impacted by digital technology.
Therefore, management can perform several operations which would be beneficial to
establish efficient structure. Transformation of digital technology make high growth and
development.
Q7. Do you face any
challenges after using digital
technologies? Frequency %
24
12
6
2
Yes
No
Not Sure

Yes 15 75.00%
No 4 20.00%
Not Sure 1 5.00%
20 100.00%
Interpretation: In the above graph, it can be stated that there are 15 candidates said that
company can easily face challenge after they implement digital technology at workplace. It
will assists to focus on the desired results that assists to attain more creative results. In this
regard, systematic work performances need to develop in the business that assists to create
several advantages as well. Furthermore, there are 4 employees said that it cannot be
interpreted that it create effectiveness to attain desired results and maintain profitability as
well. It helps to focus on the more relevant functions and operations that are carried to attain
more systematic work performances. Remaining 1 candidate said that it cannot be interpreted
that with implementing digital technology at workplace help to face business challenge or
not. In the secondary information, efficiencies increases to handle and control technology
which would be beneficial to attain overall targets and outcomes in desired manner.
25
Yes No Not Sure
0
2
4
6
8
10
12
14
16 15
4
1
Frequency

Q.8 Do you think
technological advancement is
cost effective. Frequency %
Yes 13 65.00%
No 5 25.00%
Not sure 2 10.00%
Total 20 100.00%
Interpretation: In the above graph, it can be stated that there are 13 candidates who said
technology advancement is cost effective. This is because, it helps to reduce cost that assists
to maintain more effective results at workplace. It is the best way to focus on the desired level
outcomes and development of the company as well. With concentrate on the effectiveness, it
can be stated that there are 5 employees consider views that it cannot be said that technology
advancement create positive impact to develop systematic work performances in the business.
This is because, it also needed high investment that assists to develop more relevant
consideration in the enterprise. Furthermore, there are 2 candidates said that business not sure
to develop effectiveness with implement advance technology at workplace. As per secondary
information, it has been seen that advance technology is cost effective which would be
26
Yes No Not sure
0
2
4
6
8
10
12
14 13
5
2
Frequency

beneficial to attain more systematic work at workplace. It would be beneficial to produce
optimum results to fit in production line.
Q.9 Do you believe
technological advancement is
time consuming. Frequency %
Yes 16 80.00%
No 3 15.00%
Not sure 1 5.00%
Total 20 100.00%
27

Interpretation: In respect to focus on the above graph, it can be stated that there are 16
employees exist that said that digital technology implementing consider more cost at
workplace. Therefore, it reduce effectiveness of the company to focus on desired level
effectiveness at business environment. In respect to consider other people view, it can be
stated that 3 employees said that digital technology implementing not consider time
consuming. This is because, it need to increase more systematic work performances at
workplace. Furthermore, it also ascertained to focus on the business development process
which assists to maintain company effectiveness and development program as well.
Remaining 1 person said that it is not sure that digital technology implementing consider
advancement with time consuming. As per secondary data, it can be stated that manager face
difficulty to implement advance results. This is because, digital technology take more time to
regulate effective functioning. Hence, it is important to focus on optimum use of resources.
Q.10 What are your
recommendations to improve
the use of digital technologies? Frequency %
More investment 7 35.00%
28
Yes
No
Not sure
0 2 4 6 8 10 12 14 16 18
16
3
1
Frequency

More training 6 30.00%
Upgrade existing technologies 4 20.00%
No recommendations 3 15.00%
Total 20 100.00%
Screenshot from 2018-12-08 18:13:58
Interpretation: In respect to focus on the above graph, it can be stated that there are 7
employees exist that said that the chosen business need to focus on more investment that help
to create more creative results at workplace. Furthermore, there are 6 employees said that the
company require more training to implement digital technology at workplace. In this way, it
is important to ascertained more relevant functions and operations that need to develop with
undertake more creativity in the business. There are 4 candidates exist that stated that
upgrade existing technologies consider important role in the business to develop more
creativity and maintain effectiveness at workplace. As per secondary data, it can be stated
that manager need to invest more money in business to implement desired level efficiencies.
It increases significant advantages to look upon reduce manual efforts.
29
7
6
4
3
More investment
More training
Upgrade existing technologies
No recommendations

P5 Communicate research outcomes for the intended audience.
CONCLUSION
Based on the above report it can be concluded that digital technology is helpful in
terms to create the long term growth. It will be helpful to revolutionized the overall business
activities. Digital technologies are those technologies which exists where digital information
and physical resources combines in a new ways to create value and profitability. The
management of Tesco is widely known for implementing advance technologies within their
organizational framework. In this context, the researcher will be conducting research in order
to obtain information about the impact of digital technologies on organization. The present
report has covered the activities of Tesco. In addition to this, report will be covered the
activities as are Data collection and analysis, interpretation and all thing which will be helpful
in terms to determine the impact of digital technologies.
RECOMMENDATION
In this way, there are number of recommendation strategies which will be helpful in terms to
undertaking the business activities as are-
 This is helpful in terms to provide WI-FI incorporated, this will be in terms to create
the effective working in the enterprise.
 In this way, advanced technology will be essential in terms to pass the communication
so that data can be exchanged effectively.
 Smart facilities will be helpful in terms to process the systematic activities which will
bring systematic working in operational activities of TESCO.
 Digitalized offices in gathering room with an uncommon thought of provisioning the
organizations.
 · Services identified with robotisation and versatile correspondence
P6 Reflect on the effectiveness of methods applied for objectives.
The present study is based on implication of digital technology of Tesco. In this, the
various tools are analysed in terms to gather the depth information. Thus, primary technique
has adopted so that better survey can be taken with help of questionnaire basis. On the other
hand, qualitative technique has been adopted so that the particular number of respondents will
be selected and with help of it sufficient information can be collected. In addition to it,
interpretative technique has been adopted so that better conclusion of the things can be
drawn.
30

P6 Areas of further study.
In order to get the depth information about the implication of technological
advancement on operation activities of Tesco. The quantitative techniques could be adopted
so that information can be accessed with help of statistical tools. In this, descriptive approach
will be taken so that things can be analysed effectively.
31

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